MGT 8803 MARKETING EXPECTED QUESTIONS WITH
VERIFIED ANSWERS
Question 1.
Segmentation Dimensions
ANSWER
demographic, geographic, and behavioral.
Question 2.
Advertising Mediums
ANSWER
i. Movies, TV, video games
ii. Newspaper, direct mail, magazines
iii. Sports
iv. Internet
Question 3.
Segmentation Steps
ANSWER
1. Define the Market (all possible customers)
2. Use Variables to Divide Market into Segments
3. Select Segments to Target
4. Develop a marketing mix for each selected segment/Use 4 Ps to Position & Build
Performance
Question 4.
Indirect Distribution
ANSWER
A channel of distribution in which goods and services move from the producer to the channel
members and then to consumers or industrial users
, Question 5.
Skimming vs. Penetration
ANSWER
Apple vs. Android
Question 6.
Digital Marketing
ANSWER
Uses all digital media, including the Internet and mobile and interactive channels, to develop
communication and exchanges with customers
Question 7.
Elements of Product Planning
ANSWER
-product idea
-branding
-packaging
-warranty
-product classes
Question 8.
External Environment
ANSWER
cultural & social, economic, political & legal, technological
Question 9.
Positioning
ANSWER
Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing
products in the minds of target consumers
VERIFIED ANSWERS
Question 1.
Segmentation Dimensions
ANSWER
demographic, geographic, and behavioral.
Question 2.
Advertising Mediums
ANSWER
i. Movies, TV, video games
ii. Newspaper, direct mail, magazines
iii. Sports
iv. Internet
Question 3.
Segmentation Steps
ANSWER
1. Define the Market (all possible customers)
2. Use Variables to Divide Market into Segments
3. Select Segments to Target
4. Develop a marketing mix for each selected segment/Use 4 Ps to Position & Build
Performance
Question 4.
Indirect Distribution
ANSWER
A channel of distribution in which goods and services move from the producer to the channel
members and then to consumers or industrial users
, Question 5.
Skimming vs. Penetration
ANSWER
Apple vs. Android
Question 6.
Digital Marketing
ANSWER
Uses all digital media, including the Internet and mobile and interactive channels, to develop
communication and exchanges with customers
Question 7.
Elements of Product Planning
ANSWER
-product idea
-branding
-packaging
-warranty
-product classes
Question 8.
External Environment
ANSWER
cultural & social, economic, political & legal, technological
Question 9.
Positioning
ANSWER
Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing
products in the minds of target consumers
