KIN 4513 Exam# 3 Questions with Actual
Answers.
Box office windows (ranges they can manage) - Answer -generally located on all sides of the
stadium not just main entrance
-industry standard is each window should satisfactorily generate and serve 400-700 tickets a
night
- with more mobile tickets standard might be adjusted
-main entrance should have 40% of windows
Box office lobby accommodations - Answer -big enough to accommodate lines
-should have 30-50 feet of covered area, weather related
are season ticket sales included in walk-up sales? - Answer NO
how to recruit acts for your facility - Answer -develop positive public image of facility
-brochure with facility specs, types of events, successful events (updated annualy)
-maintaining visibility with promoters
-provide best possible mix of events hosted, unique events such as boxing
-network with other facilities (I scratch your back you scratch mine)
how to deter scalping and is it illegal? - Answer -NOT illegal in every state
-Methods to reduce: a cap on tickets bought at any given time, identifying known scalpers,
signage, and visible security presence to deter scalping
examples of incentive ticketing? - Answer - discounted tickets
, -group sales
-season tickets
-flexible ticket packages
-differential pricing
-customer rewards
-dynamic pricing
does the act or the venue set the ticket scale? - Answer GOOGLE (couldn't find notes) -
Artists/promoters will usually set the prices and the price tiers for larger venues. In return, the
venue typically gets a flat rent fee and a portion of ticket and merchandise sales.
what are complimentary tickets - Answer tickets that are given to individuals or groups at no
cost
example of complimentary tickets - Answer signing up for a membership within an
organization can award you free tickets to a game
number of club seats and luxury suite servers standard - Answer Club Seats: 1 server for every
40 seats, 1 full-service kitchen/bar for every 1500 seats
Luxury suites: 1 server for every 5-8 seats
psychology of ticket pricing - Answer 1) tolerance zone - price in sufficient range that will not
adversely impact attendance or product purchase
2) willingness to pay
3) subliminal advertising
4) aesthetic experience
Tolerance zone (psychology of pricing) - Answer price in sufficient range that will not adversely
impact attendance or product purchase
-importance of initial price: point of reference for initial purchase and future purchase
(comparing)
Answers.
Box office windows (ranges they can manage) - Answer -generally located on all sides of the
stadium not just main entrance
-industry standard is each window should satisfactorily generate and serve 400-700 tickets a
night
- with more mobile tickets standard might be adjusted
-main entrance should have 40% of windows
Box office lobby accommodations - Answer -big enough to accommodate lines
-should have 30-50 feet of covered area, weather related
are season ticket sales included in walk-up sales? - Answer NO
how to recruit acts for your facility - Answer -develop positive public image of facility
-brochure with facility specs, types of events, successful events (updated annualy)
-maintaining visibility with promoters
-provide best possible mix of events hosted, unique events such as boxing
-network with other facilities (I scratch your back you scratch mine)
how to deter scalping and is it illegal? - Answer -NOT illegal in every state
-Methods to reduce: a cap on tickets bought at any given time, identifying known scalpers,
signage, and visible security presence to deter scalping
examples of incentive ticketing? - Answer - discounted tickets
, -group sales
-season tickets
-flexible ticket packages
-differential pricing
-customer rewards
-dynamic pricing
does the act or the venue set the ticket scale? - Answer GOOGLE (couldn't find notes) -
Artists/promoters will usually set the prices and the price tiers for larger venues. In return, the
venue typically gets a flat rent fee and a portion of ticket and merchandise sales.
what are complimentary tickets - Answer tickets that are given to individuals or groups at no
cost
example of complimentary tickets - Answer signing up for a membership within an
organization can award you free tickets to a game
number of club seats and luxury suite servers standard - Answer Club Seats: 1 server for every
40 seats, 1 full-service kitchen/bar for every 1500 seats
Luxury suites: 1 server for every 5-8 seats
psychology of ticket pricing - Answer 1) tolerance zone - price in sufficient range that will not
adversely impact attendance or product purchase
2) willingness to pay
3) subliminal advertising
4) aesthetic experience
Tolerance zone (psychology of pricing) - Answer price in sufficient range that will not adversely
impact attendance or product purchase
-importance of initial price: point of reference for initial purchase and future purchase
(comparing)
