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  • Maastricht University (UM)
  • Management of Organisations and Marketing (EBC1001 (EBC1001)
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Summary

Summary Chapter 13: Segmentation, Target Marketing and Positioning

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8 pages
2026/2027 Written for academic year
Institution
Maastricht University (UM)
Course
Management of Organisations and Marketing (EBC1001 (EBC1001)
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Preview 2 out of 8 pages

Study material for EBC1001 Management of Organisations and Marketing at Maastricht University. This document provides essential content for understanding organizational management principles and marketing strategies as taught in the course. Ideal for students preparing for exams or seeking to consolidate their understanding of core concepts in business management and marketing.

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Unknown Management of Organisations and Marketing
Publisher: Unknown ISBN: 9781787260764 Edition: Unknown

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Study
International Business
Summarized whole book?
Yes
Uploaded on
October 15, 2026
Number of pages
8
Written in
2026/2027
Type
Summary
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Chapters 7,9,10,11 and 13 MOM
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Subjects

  • ebc1001
  • marketing
  • organisational management
  • business management
  • marketing strategy
  • international business
  • management of organisations
  • maastricht university
  • 20262027

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