Amazon Advertising Accreditation Exam 2026: Complete
Professional Practice Test — Sponsored Ads, Campaign Strategy,
Audience Targeting, Bidding, Budgeting, Ad Optimization &
Performance Analytics — 190 Multiple-Choice Questions with
Answers & Detailed Rationales
Section 1: Amazon Advertising Foundations and Certification Overview (Questions 1-20)
Question 1
Which Amazon Ads certification validates proficiency in Sponsored Products and Sponsored
Brands solutions?
A. Amazon DSP Certification
B. Amazon Sponsored Ads Certification
C. Amazon Retail Certification
D. Amazon Video Ads Certification
Correct Answer: B
Explanation: The Amazon Sponsored Ads Certification specifically tests proficiency in search
advertising solutions including Sponsored Products and Sponsored Brands .
Question 2
A marketing professional wants to demonstrate expertise in programmatic advertising
services. Which certification should they pursue?
A. Amazon Sponsored Ads Certification
B. Amazon Retail Certification
,C. Amazon DSP Certification
D. Amazon Marketing Cloud Certification
Correct Answer: C
Explanation: Amazon DSP Certification validates proficiency in programmatic services
including audience solutions, inventory quality, and campaign setup .
Question 3
Which certification covers topics such as distinguishing between different types of selling
partners and understanding Amazon fulfillment solutions?
A. Amazon Advertising Foundations Certification
B. Amazon Retail Certification
C. Amazon Video Ads Certification
D. Amazon Campaign Planning Certification
Correct Answer: B
Explanation: Amazon Retail Certification validates proficiency in retail programs including
selling partner types and fulfillment solutions .
Question 4
An advertiser wants to measure the effectiveness of their video advertising campaigns
across Twitch, Sponsored Brands video, and Streaming TV. Which certification addresses
these topics?
,A. Amazon DSP Certification
B. Amazon Sponsored Ads Certification
C. Amazon Video Ads Certification
D. Amazon Marketing Cloud Certification
Correct Answer: C
Explanation: Amazon Video Ads Certification tests proficiency in video ad products including
Twitch, Sponsored Brands video, and Streaming TV .
Question 5
Which certification is specifically designed for advertisers and agencies managing campaigns
for Amazon selling partners?
A. Amazon Video Ads Certification
B. Amazon Advertising Retail Certification
C. Amazon DSP Advanced Certification
D. Amazon Marketing Cloud Certification
Correct Answer: B
Explanation: The Retail Certification is ideal for advertising and marketing professionals
managing e-commerce operations on behalf of Amazon selling partners .
Question 6
What is the primary focus of the Amazon Advertising Foundations Certification?
, A. Advanced programmatic bidding strategies
B. General knowledge of Amazon Ads solutions with emphasis on display advertising
C. Retail operations and fulfillment
D. Video ad creative best practices
Correct Answer: B
Explanation: The Foundations Certification validates general knowledge of Amazon Ads
solutions, with particular emphasis on display advertising .
Question 7
A data analyst with SQL experience wants to validate their skills in creating queries using
event tables and generating advanced performance reports. Which certification is most
appropriate?
A. Amazon DSP Certification
B. Amazon Sponsored Ads Certification
C. Amazon Marketing Cloud Certification
D. Amazon Retail Certification
Correct Answer: C
Explanation: Amazon Marketing Cloud Certification validates proficiency in using the AMC
interface, query creation with event tables, and advanced reporting .
Question 8
Professional Practice Test — Sponsored Ads, Campaign Strategy,
Audience Targeting, Bidding, Budgeting, Ad Optimization &
Performance Analytics — 190 Multiple-Choice Questions with
Answers & Detailed Rationales
Section 1: Amazon Advertising Foundations and Certification Overview (Questions 1-20)
Question 1
Which Amazon Ads certification validates proficiency in Sponsored Products and Sponsored
Brands solutions?
A. Amazon DSP Certification
B. Amazon Sponsored Ads Certification
C. Amazon Retail Certification
D. Amazon Video Ads Certification
Correct Answer: B
Explanation: The Amazon Sponsored Ads Certification specifically tests proficiency in search
advertising solutions including Sponsored Products and Sponsored Brands .
Question 2
A marketing professional wants to demonstrate expertise in programmatic advertising
services. Which certification should they pursue?
A. Amazon Sponsored Ads Certification
B. Amazon Retail Certification
,C. Amazon DSP Certification
D. Amazon Marketing Cloud Certification
Correct Answer: C
Explanation: Amazon DSP Certification validates proficiency in programmatic services
including audience solutions, inventory quality, and campaign setup .
Question 3
Which certification covers topics such as distinguishing between different types of selling
partners and understanding Amazon fulfillment solutions?
A. Amazon Advertising Foundations Certification
B. Amazon Retail Certification
C. Amazon Video Ads Certification
D. Amazon Campaign Planning Certification
Correct Answer: B
Explanation: Amazon Retail Certification validates proficiency in retail programs including
selling partner types and fulfillment solutions .
Question 4
An advertiser wants to measure the effectiveness of their video advertising campaigns
across Twitch, Sponsored Brands video, and Streaming TV. Which certification addresses
these topics?
,A. Amazon DSP Certification
B. Amazon Sponsored Ads Certification
C. Amazon Video Ads Certification
D. Amazon Marketing Cloud Certification
Correct Answer: C
Explanation: Amazon Video Ads Certification tests proficiency in video ad products including
Twitch, Sponsored Brands video, and Streaming TV .
Question 5
Which certification is specifically designed for advertisers and agencies managing campaigns
for Amazon selling partners?
A. Amazon Video Ads Certification
B. Amazon Advertising Retail Certification
C. Amazon DSP Advanced Certification
D. Amazon Marketing Cloud Certification
Correct Answer: B
Explanation: The Retail Certification is ideal for advertising and marketing professionals
managing e-commerce operations on behalf of Amazon selling partners .
Question 6
What is the primary focus of the Amazon Advertising Foundations Certification?
, A. Advanced programmatic bidding strategies
B. General knowledge of Amazon Ads solutions with emphasis on display advertising
C. Retail operations and fulfillment
D. Video ad creative best practices
Correct Answer: B
Explanation: The Foundations Certification validates general knowledge of Amazon Ads
solutions, with particular emphasis on display advertising .
Question 7
A data analyst with SQL experience wants to validate their skills in creating queries using
event tables and generating advanced performance reports. Which certification is most
appropriate?
A. Amazon DSP Certification
B. Amazon Sponsored Ads Certification
C. Amazon Marketing Cloud Certification
D. Amazon Retail Certification
Correct Answer: C
Explanation: Amazon Marketing Cloud Certification validates proficiency in using the AMC
interface, query creation with event tables, and advanced reporting .
Question 8
