COM2611 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 2 2026 - DUE 14 October 2026

COM2611 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 2 2026 - DUE 14 October 2026; 100% TRUSTED Complete, trusted solutions and explanations. For assistance, Whats-App 0.8.1..2.7.8..3.3.7.2... You are part of the public relations team for a growing automotive organisation looking to expand its digital presence. Your task is to choose the most effective digital media channels to promote the organisation's products or services. Based on this scenario, discuss how you would apply the PESO model to make strategic decisions regarding owned, earned, shared and paid media. Explain each component and then discuss how you would use each of these components to expand the digital presence of the automotive organisation. QUESTION The Bosadi Campaign is a South African feminist initiative that aims to promote women's rights and gender equality, and to challenge gender-based violence. The campaign uses public education, media and digital communication as well as community work to challenge patriarchal attitudes and to empower women. As a case study, the Bosadi Campaign gives insight into how strategic public relations can be used to change public attitudes and to bring about desired social change towards gender justice in South Africa. Define Public Relations and explain how it can be applied to create awareness, influence public opinion and encourage behavioural change regarding gender equality and women's rights. Discuss any two technical skills of a public relations practitioner and how these skills can be used to create awareness, influence public opinion and encourage behavioural change regarding gender equality and women's rights. QUESTION Explain the importance of marketing communication in emerging economies. Discuss any one area in which integrated marketing communication can be regarded as unethical, as mentioned by Shimp and Andrews (2018).