D174 Unit 2 Marketing Management Test
1. One-to-one orientation: A consulting service has many clients and a variety of products. It does not otter the
same services to each of its hundreds of customers because the company believes each customer has ditterent needs
that must be met.
Which post-marketing concept is the focus of this company?
Market orientation
One-to-one orientation
Ditterentiation orientation
Relationship orientation
2. Product: A leading manufacturer of sports drinks misrepresents the nutritional information to hide the high sugar
content.
Which part of the marketing mix should the manufacturer address to support more ethical practices?
People
Distribution
Product
Price
3. Promotion: A bank otters customers a $50 gift card every time they refer a friend who opens a checking
account.
Which marketing concept is this bank practicing?
Sustainability
Elasticity
Power
Promotion
4. Physical evidence and process: A hotel company launched a new mobile app that enables its guest to
avoid wasting time in line and pick up their keys and go directly up to their rooms, which features a luxury mattress and large
screen television.
Which elements of the marketing mix is the hotel company focusing on?
Promotion and place
Physical evidence and process
, D174 Unit 2 Marketing Management Test
People and price
Product and price
5. They are high-growth, high share products.: Which statement is true concerning products that are
considered stars in the BCG growth-share matrix?
They are high-growth, high share products.
They are often used to fund the company's growth portfolio. They
require a lot of company resources to sustain market share. They are
low-growth, high share products.
6. Operations: A robotics company has developed a robot that cooks hamburgers and works in commercial
kitchens alongside human chefs. The robot ensures that the meat is cooked to a safe temperature, the cheese is placed
on top of the burger at the right time, and the grill is cleaned when the burgers are finished cooking. Many restaurants
have expressed interest in purchasing this robot.
Which primary value chain activity does this represent?
Inbound logistics
Operations
Service
Outbound logistics
7. Strategic Alliances: A company wants to expand into an international market but is concerned with cultural
ditterences. The company is willing to take on more risk by investing with a company in the target country that
understands the culture.
Which global entry strategy is the company following?
Franchising
Exporting
Licensing
Strategic alliances
8. Legal Issues: A company is engaged in direct foreign investments despite the complexity of the international
contracts required to arrange the interactions.
Which type of risk has been assumed by this company?
, D174 Unit 2 Marketing Management Test
Brand recognition
Supplier
Legal issues
Human resources
9. Franchising: A company based in the United States wants to enter a foreign market by supplying its products,
systems, services, and management expertise to a foreign partner. The foreign partner agrees and will pay the U.S.
company for the right to sell its products and use its services.
Which type of market entry strategy is the U.S. company using?
Exporting
Joint venture
Foreign direct investment
Franchising
10. : A U.S. shoe company makes and sells casual shoes and grows its brand implementing a buy-one, donate-one
marketing strategy. The cause-related marketing strategy created global awareness of its brand and led to the shoe
company selling its shoes worldwide; however, the company's primary focus is domestic.
In which stage of the global experience marketing curve is the shoe company?
Global
International
No foreign
Strategic
11. Cultural: An organization has a market opportunity in two countries. The organization's team assesses the
ditterences in the local customers' perceptions of the organization's products while making expansion decisions. Which
type of information is the organization assessing in these global markets?
Business environment
Cultural
Economic
Political
12. Cultural Similarities: Countries with a shared language have formed a regional market zone. The
individuals who encouraged the initiative are hoping a specific macro factor will support cooperation among the
, D174 Unit 2 Marketing Management Test
member countries.
Which regional market zone force does this describe?
Cultural similarities
Geographic proximity
Political climate
Economic environment
13. No direct foreign marketing: The marketing director of a company decides to distribute a product
internationally, but the advertisement will only occur domestically. The sales will occur through a major online retail
company.
After two months of continued sales, the marketing director notices that 10% of the orders are international orders. Which
global marketing strategy is the marketing director using?
None
Global decisional marketing No
direct foreign marketing
International marketingMinimal direct foreign marketing
14. : Which task should a rental car company experiencing technical glitches in its computer system employ a SWOT
analysis to accomplish?
Prioritize IT tasks
Identify concrete solutions to deal with the problem Identify
potential hacking threats
Identify concrete strategies to compete with rivals in the industry
15. Strategic: An organic dairy company's marketing plan states that the company seeks to target an older
customer base.
At which planning level has the statement been written?
Basic
Dynamic
Tactical
Strategic
1. One-to-one orientation: A consulting service has many clients and a variety of products. It does not otter the
same services to each of its hundreds of customers because the company believes each customer has ditterent needs
that must be met.
Which post-marketing concept is the focus of this company?
Market orientation
One-to-one orientation
Ditterentiation orientation
Relationship orientation
2. Product: A leading manufacturer of sports drinks misrepresents the nutritional information to hide the high sugar
content.
Which part of the marketing mix should the manufacturer address to support more ethical practices?
People
Distribution
Product
Price
3. Promotion: A bank otters customers a $50 gift card every time they refer a friend who opens a checking
account.
Which marketing concept is this bank practicing?
Sustainability
Elasticity
Power
Promotion
4. Physical evidence and process: A hotel company launched a new mobile app that enables its guest to
avoid wasting time in line and pick up their keys and go directly up to their rooms, which features a luxury mattress and large
screen television.
Which elements of the marketing mix is the hotel company focusing on?
Promotion and place
Physical evidence and process
, D174 Unit 2 Marketing Management Test
People and price
Product and price
5. They are high-growth, high share products.: Which statement is true concerning products that are
considered stars in the BCG growth-share matrix?
They are high-growth, high share products.
They are often used to fund the company's growth portfolio. They
require a lot of company resources to sustain market share. They are
low-growth, high share products.
6. Operations: A robotics company has developed a robot that cooks hamburgers and works in commercial
kitchens alongside human chefs. The robot ensures that the meat is cooked to a safe temperature, the cheese is placed
on top of the burger at the right time, and the grill is cleaned when the burgers are finished cooking. Many restaurants
have expressed interest in purchasing this robot.
Which primary value chain activity does this represent?
Inbound logistics
Operations
Service
Outbound logistics
7. Strategic Alliances: A company wants to expand into an international market but is concerned with cultural
ditterences. The company is willing to take on more risk by investing with a company in the target country that
understands the culture.
Which global entry strategy is the company following?
Franchising
Exporting
Licensing
Strategic alliances
8. Legal Issues: A company is engaged in direct foreign investments despite the complexity of the international
contracts required to arrange the interactions.
Which type of risk has been assumed by this company?
, D174 Unit 2 Marketing Management Test
Brand recognition
Supplier
Legal issues
Human resources
9. Franchising: A company based in the United States wants to enter a foreign market by supplying its products,
systems, services, and management expertise to a foreign partner. The foreign partner agrees and will pay the U.S.
company for the right to sell its products and use its services.
Which type of market entry strategy is the U.S. company using?
Exporting
Joint venture
Foreign direct investment
Franchising
10. : A U.S. shoe company makes and sells casual shoes and grows its brand implementing a buy-one, donate-one
marketing strategy. The cause-related marketing strategy created global awareness of its brand and led to the shoe
company selling its shoes worldwide; however, the company's primary focus is domestic.
In which stage of the global experience marketing curve is the shoe company?
Global
International
No foreign
Strategic
11. Cultural: An organization has a market opportunity in two countries. The organization's team assesses the
ditterences in the local customers' perceptions of the organization's products while making expansion decisions. Which
type of information is the organization assessing in these global markets?
Business environment
Cultural
Economic
Political
12. Cultural Similarities: Countries with a shared language have formed a regional market zone. The
individuals who encouraged the initiative are hoping a specific macro factor will support cooperation among the
, D174 Unit 2 Marketing Management Test
member countries.
Which regional market zone force does this describe?
Cultural similarities
Geographic proximity
Political climate
Economic environment
13. No direct foreign marketing: The marketing director of a company decides to distribute a product
internationally, but the advertisement will only occur domestically. The sales will occur through a major online retail
company.
After two months of continued sales, the marketing director notices that 10% of the orders are international orders. Which
global marketing strategy is the marketing director using?
None
Global decisional marketing No
direct foreign marketing
International marketingMinimal direct foreign marketing
14. : Which task should a rental car company experiencing technical glitches in its computer system employ a SWOT
analysis to accomplish?
Prioritize IT tasks
Identify concrete solutions to deal with the problem Identify
potential hacking threats
Identify concrete strategies to compete with rivals in the industry
15. Strategic: An organic dairy company's marketing plan states that the company seeks to target an older
customer base.
At which planning level has the statement been written?
Basic
Dynamic
Tactical
Strategic
