D174/.,/UNIT.,/5
What.,/are.,/the.,/five.,/primary.,/activities.,/of.,/Porter's.,/value.,/chain?.,/-
.,/correct.,/answer.,/✔ ✔
Inbound.,/logistics,.,/operations,.,/outbound.,/logistics,.,/marketing.,/and.,/sale
s,.,/service
Correct!.,/The.,/primary.,/activities.,/are.,/inbound.,/logistics,.,/operations,.,/outbo
und.,/logistics,.,/marketing.,/and.,/sales,.,/and.,/service..,/They.,/directly.,/relate.,/to.,/
the.,/physical.,/creation,.,/sale,.,/maintenance,.,/and.,/support.,/of.,/a.,/product.,/or.,/s
ervice.
What.,/are.,/two.,/goals.,/of.,/a.,/supply.,/chain?.,/-.,/correct.,/answer.,/✔ ✔
Efficiently.,/delivering.,/products.,/or.,/services
Adequately.,/supplying.,/to.,/meet.,/demand
Correct!.,/The.,/goal.,/of.,/a.,/supply.,/chain.,/is.,/the.,/timely.,/and.,/efficient.,/deliver
y.,/of.,/services.,/and.,/products.,/to.,/end.,/customers.,/or.,/businesses.
A.,/distribution.,/channel.,/represents.,/-.,/correct.,/answer.,/✔ ✔
the.,/connection.,/of.,/businesses,.,/or.,/intermediaries,.,/through.,/which.,/the.,/fi
nal.,/buyer.,/purchases.,/a.,/good.,/or.,/service..,/Distribution.,/channels.,/can.,/inclu
,de.,/many.,/types.,/of.,/intermediaries.,/such.,/as.,/agents,.,/wholesalers,.,/distributo
rs,.,/retailers,.,/or.,/the.,/internet.
Agent.,/-.,/correct.,/answer.,/✔ ✔
Acts.,/as.,/supplemental.,/sales.,/force.,/for.,/manufacturer;.,/does.,/not.,/take.,/titl
e.,/to.,/goods
Example:.,/Real.,/estate.,/agent.,/brings.,/buyers.,/and.,/sellers.,/together;.,/the.,/age
nts.,/do.,/not.,/buy.,/each.,/house.,/they.,/sell.
Distributor.,/-.,/correct.,/answer.,/✔ ✔
Provides.,/additional.,/support.,/functions.,/(e.g.,.,/inventory.,/management,.,/p
romotions,.,/financing).,/in.,/addition.,/to.,/the.,/delivery.,/of.,/goods
Example:.,/Food.,/distributor.,/buys.,/ketchup.,/from.,/Heinz,.,/lettuce.,/from.,/Dol
e,.,/and.,/toilet.,/paper.,/from.,/Kimberly-
Clark.,/and.,/then.,/resells.,/these.,/products.,/to.,/a.,/restaurant.,/rather.,/than.,/the.,/res
taurant.,/buying.,/from.,/each.,/individual.,/company.,/in.,/separate.,/transactions.
Wholesaler.,/-.,/correct.,/answer.,/✔ ✔
Focuses.,/on.,/storing.,/and.,/handling.,/goods,.,/which.,/reduces.,/holding.,/costs
;.,/takes.,/title.,/of.,/goods.,/and.,/serves.,/markets.,/that.,/need.,/smaller.,/orders
Example:.,/A.,/Christmas.,/tree.,/wholesaler.,/will.,/buy.,/from.,/farmers.,/and.,/then.
,/sell.,/to.,/retail.,/outlets.
, Jobber.,/-.,/correct.,/answer.,/✔ ✔
Sells.,/goods.,/bought.,/from.,/a.,/producer.,/and.,/provides.,/labor.,/savings.,/for.,/a.
,/retailer.,/by.,/stocking.,/shelves
Example:.,/A.,/potato.,/chip.,/sales.,/representative.,/sells.,/the.,/product.,/and.,/stoc
ks.,/it.,/on.,/the.,/shelf.,/at.,/the.,/local.,/grocery.,/store.
Retailer.,/-.,/correct.,/answer.,/✔ ✔
Provides.,/a.,/distribution.,/outlet.,/to.,/end.,/consumer;.,/usually.,/takes.,/the.,/title.
,/of.,/goods
Example:.,/The.,/local.,/grocery.,/store.,/sells.,/food.,/items;.,/or.,/a.,/clothing.,/store.,/
sells.,/merchandise.,/to.,/consumers.
A.,/supply.,/chain.,/-.,/correct.,/answer.,/✔ ✔
a.,/system.,/of.,/organizations,.,/the.,/members.,/of.,/its.,/channels,.,/and.,/the.,/reso
urces.,/involved.,/in.,/supplying.,/a.,/product.,/or.,/service.,/to.,/a.,/consumer.,/or.,/busi
ness.the.,/system.,/of.,/all.,/parties.,/involved.,/in.,/fulfilling.,/a.,/customer.,/product.,/
or.,/service.,/request.
Distribution.,/channels.,/-.,/correct.,/answer.,/✔ ✔
are.,/ways.,/to.,/supply.,/products.,/to.,/consumers.,/and.,/can.,/include.,/agents,.,/w
holesalers,.,/distributors,.,/retailers,.,/and.,/people.,/on.,/the.,/internet..,/Agents,.,/w
holesalers,.,/distributors,.,/retailers,.,/or.,/people.,/directly.,/on.,/the.,/internet.,/are.,/
all.,/examples.,/of.,/intermediaries.
What.,/are.,/the.,/five.,/primary.,/activities.,/of.,/Porter's.,/value.,/chain?.,/-
.,/correct.,/answer.,/✔ ✔
Inbound.,/logistics,.,/operations,.,/outbound.,/logistics,.,/marketing.,/and.,/sale
s,.,/service
Correct!.,/The.,/primary.,/activities.,/are.,/inbound.,/logistics,.,/operations,.,/outbo
und.,/logistics,.,/marketing.,/and.,/sales,.,/and.,/service..,/They.,/directly.,/relate.,/to.,/
the.,/physical.,/creation,.,/sale,.,/maintenance,.,/and.,/support.,/of.,/a.,/product.,/or.,/s
ervice.
What.,/are.,/two.,/goals.,/of.,/a.,/supply.,/chain?.,/-.,/correct.,/answer.,/✔ ✔
Efficiently.,/delivering.,/products.,/or.,/services
Adequately.,/supplying.,/to.,/meet.,/demand
Correct!.,/The.,/goal.,/of.,/a.,/supply.,/chain.,/is.,/the.,/timely.,/and.,/efficient.,/deliver
y.,/of.,/services.,/and.,/products.,/to.,/end.,/customers.,/or.,/businesses.
A.,/distribution.,/channel.,/represents.,/-.,/correct.,/answer.,/✔ ✔
the.,/connection.,/of.,/businesses,.,/or.,/intermediaries,.,/through.,/which.,/the.,/fi
nal.,/buyer.,/purchases.,/a.,/good.,/or.,/service..,/Distribution.,/channels.,/can.,/inclu
,de.,/many.,/types.,/of.,/intermediaries.,/such.,/as.,/agents,.,/wholesalers,.,/distributo
rs,.,/retailers,.,/or.,/the.,/internet.
Agent.,/-.,/correct.,/answer.,/✔ ✔
Acts.,/as.,/supplemental.,/sales.,/force.,/for.,/manufacturer;.,/does.,/not.,/take.,/titl
e.,/to.,/goods
Example:.,/Real.,/estate.,/agent.,/brings.,/buyers.,/and.,/sellers.,/together;.,/the.,/age
nts.,/do.,/not.,/buy.,/each.,/house.,/they.,/sell.
Distributor.,/-.,/correct.,/answer.,/✔ ✔
Provides.,/additional.,/support.,/functions.,/(e.g.,.,/inventory.,/management,.,/p
romotions,.,/financing).,/in.,/addition.,/to.,/the.,/delivery.,/of.,/goods
Example:.,/Food.,/distributor.,/buys.,/ketchup.,/from.,/Heinz,.,/lettuce.,/from.,/Dol
e,.,/and.,/toilet.,/paper.,/from.,/Kimberly-
Clark.,/and.,/then.,/resells.,/these.,/products.,/to.,/a.,/restaurant.,/rather.,/than.,/the.,/res
taurant.,/buying.,/from.,/each.,/individual.,/company.,/in.,/separate.,/transactions.
Wholesaler.,/-.,/correct.,/answer.,/✔ ✔
Focuses.,/on.,/storing.,/and.,/handling.,/goods,.,/which.,/reduces.,/holding.,/costs
;.,/takes.,/title.,/of.,/goods.,/and.,/serves.,/markets.,/that.,/need.,/smaller.,/orders
Example:.,/A.,/Christmas.,/tree.,/wholesaler.,/will.,/buy.,/from.,/farmers.,/and.,/then.
,/sell.,/to.,/retail.,/outlets.
, Jobber.,/-.,/correct.,/answer.,/✔ ✔
Sells.,/goods.,/bought.,/from.,/a.,/producer.,/and.,/provides.,/labor.,/savings.,/for.,/a.
,/retailer.,/by.,/stocking.,/shelves
Example:.,/A.,/potato.,/chip.,/sales.,/representative.,/sells.,/the.,/product.,/and.,/stoc
ks.,/it.,/on.,/the.,/shelf.,/at.,/the.,/local.,/grocery.,/store.
Retailer.,/-.,/correct.,/answer.,/✔ ✔
Provides.,/a.,/distribution.,/outlet.,/to.,/end.,/consumer;.,/usually.,/takes.,/the.,/title.
,/of.,/goods
Example:.,/The.,/local.,/grocery.,/store.,/sells.,/food.,/items;.,/or.,/a.,/clothing.,/store.,/
sells.,/merchandise.,/to.,/consumers.
A.,/supply.,/chain.,/-.,/correct.,/answer.,/✔ ✔
a.,/system.,/of.,/organizations,.,/the.,/members.,/of.,/its.,/channels,.,/and.,/the.,/reso
urces.,/involved.,/in.,/supplying.,/a.,/product.,/or.,/service.,/to.,/a.,/consumer.,/or.,/busi
ness.the.,/system.,/of.,/all.,/parties.,/involved.,/in.,/fulfilling.,/a.,/customer.,/product.,/
or.,/service.,/request.
Distribution.,/channels.,/-.,/correct.,/answer.,/✔ ✔
are.,/ways.,/to.,/supply.,/products.,/to.,/consumers.,/and.,/can.,/include.,/agents,.,/w
holesalers,.,/distributors,.,/retailers,.,/and.,/people.,/on.,/the.,/internet..,/Agents,.,/w
holesalers,.,/distributors,.,/retailers,.,/or.,/people.,/directly.,/on.,/the.,/internet.,/are.,/
all.,/examples.,/of.,/intermediaries.
