Marketing.,/Management.,/-.,/Pre-Assessment.,/2
1. What.,/is.,/one.,/of.,/the.,/six.,/common.,/misconceptions.,/about.,/marketing?:.,/Marketing.,/is.,/only.,/c
onducted.,/by.,/marketers.
2. How.,/does.,/the.,/big.,/M.,/of.,/marketing.,/contribute.,/to.,/the.,/success.,/of.,/a.,/company?:.,/By.,/an
alyzing.,/external.,/and.,/internal.,/factors.,/to.,/develop.,/long-term.,/business.,/strategies
3. What.,/is.,/a.,/metric.,/for.,/measuring.,/the.,/broader.,/economic,.,/environmental,.,/and.,/gro
wth.,/of.,/a.,/firm?:.,/Triple.,/bottom.,/line.,/(TBL)
4. What.,/does.,/Big.,/M.,/mean?:.,/It.,/refers.,/to.,/strategic.,/marketing.,/for.,/improving.,/organizational.,/performance.
5. Which. , / ethical. , / decision. , / is. , / related. , / to. , / the. , / price. , / aspect. , / of. , / the. , / marketin
g. , / mix?:. , / -.,/Whether.,/to.,/sell.,/a.,/product.,/below.,/cost.,/to.,/push.,/a.,/competitor.,/out.,/of.,/the.,/market
6. What.,/is.,/one.,/of.,/the.,/four.,/strategic.,/types.,/of.,/firms?:.,/Analyzer
7. What.,/is.,/an.,/example.,/of.,/a.,/primary.,/activity.,/in.,/Porter's.,/value.,/chain?:.,/Operations
8. An.,/e-
commerce.,/website.,/is.,/launching.,/a.,/social.,/media.,/marketing.,/campaign.,/to.,/increas
e.,/sales..,/The.,/marketing.,/manager,.,/tasked.,/with.,/creating.,/a.,/SMART.,/objective.,/for.,/t
he.,/campaign,.,/adds.,/to.,/the.,/objective.,/the.,/overall.,/goal.,/of.,/boosting.,/lead.,/generation.,/
to.,/increase.,/revenue..,/Which.,/element.,/of.,/the.,/SMART.,/objective.,/does.,/this.,/informati
on.,/represent?:.,/Relevant
9. A.,/video.,/game.,/company.,/is.,/in.,/a.,/weak.,/competitive.,/position.,/with.,/some.,/of. , / its.,/
product.,/lines,.,/which.,/has.,/resulted.,/in.,/poor.,/performance..,/To.,/deal.,/with.,/the.,/subs
equent.,/management.,/pressure,.,/the.,/management.,/has.,/decided.,/to.,/with-
draw.,/funding.,/from.,/its.,/underperforming.,/strategic.,/business.,/units.,/(SBUs).,/and.,/rein
vest.,/it.,/in.,/SBUs.,/with.,/better.,/performance.,/potential..,/Which.,/generic.,/business.,/strategy.,/d
oes.,/this.,/exemplify?:.,/Retrenchment
10. A.,/laptop.,/manufacturing.,/company.,/conducts.,/a.,/SWOT.,/analysis,.,/where.,/they.,/id
entify.,/a.,/shortage.,/in.,/the.,/global.,/supply.,/of.,/microchips.,/as.,/a.,/cause.,/for.,/concern,.,/as.,/it.
,/could.,/increase .,/the.,/manufacturing.,/costs.,/for.,/the.,/company..,/Which.,/category.,/of.,/the.,/S
WOT.,/analysis.,/should.,/this.,/information.,/be.,/placed.,/into?:.,/Threats
11. A.,/relatively.,/new.,/company.,/in.,/the.,/health.,/and.,/consumer.,/goods.,/market.,/relies.,/on.
,/data.,/analytics.,/and.,/market.,/trends.,/to.,/make.,/decisions..,/It.,/also.,/imitates.,/the.,/succe
ssful.,/strategies.,/of.,/established.,/brands.,/within.,/this.,/market..,/Which.,/strategy.,/type.,/ident
ified.,/by.,/Miles.,/and.,/Snow.,/does.,/this.,/scenario.,/illustrate?:.,/Analyzer
12. A.,/gadget.,/manufacturing.,/company.,/has.,/four.,/strategic.,/business.,/units.,/(SBUs),.,/eac
h.,/with.,/varying.,/market.,/growth.,/rates.,/and.,/market.,/share..,/The.,/four.,/SBUs.,/along
, Marketing.,/Management.,/-.,/Pre-Assessment.,/2
with.,/their.,/comparative.,/market.,/share.,/and.,/market.,/growth.,/rates.,/are.,/as.,/follows:.,/SBU.,
/1:.,/This.,/unit.,/focuses.,/on.,/smartphones.,/and.,/has.,/s.,/a.,/high.,/growth.,/rate.,/and.,/high.,/ma
rket.,/share.
SBU.,/2:.,/This.,/unit.,/focuses.,/on.,/tablets.,/and.,/has.,/a.,/high.,/growth.,/rate.,/but.,/low.,/market.,/shar
e.
SBU.,/3:.,/This.,/unit.,/focuses.,/on.,/laptops.,/and.,/has.,/a.,/high.,/market.,/share.,/but.,/low.,/growt
h.,/rate.
SBU.,/4:.,/This.,/unit.,/focuses.,/on.,/earphones.,/and.,/has.,/a.,/low.,/growth.,/rate.,/and.,/low.,/mark
et.,/share.
The.,/company.,/urgently.,/needs.,/to.,/free.,/up.,/funds.,/and.,/is.,/conducting.,/portfolio.,/analy
sis.,/using.,/the.,/Boston.,/Consulting.,/Group.,/(BCG).,/growth.,/share.,/matrix.,/to.,/determine.
,/which.,/SBU.,/to.,/liquidate..,/Which.,/SBU.,/should.,/the.,/company.,/liquidate .,/to.,/meet.,/its.,/fina
ncial.,/needs?:.,/SBU.,/4
13. A.,/commercial.,/airline.,/company.,/conducts.,/a.,/situation.,/analysis.,/and.,/identifies.,/its
.,/heavy.,/reliance.,/on.,/another.,/company.,/for.,/new.,/aircraft..,/Since.,/the.,/other.,/com-
pany.,/is.,/only.,/one.,/of.,/few.,/aircraft.,/manufacturers,.,/the.,/airline.,/company.,/is.,/depen-
dent.,/on.,/it.,/for.,/its.,/operations.,/and.,/will.,/be.,/severely.,/impacted.,/if.,/the.,/manufacturer.,/incre
ases.,/the.,/price.,/of.,/the.,/aircraft..,/Which.,/competitive.,/environmental.,/factor.,/is.,/the.,/airlin
e.,/company.,/focusing.,/on?:.,/Bargaining.,/power.,/of.,/suppliers
14. A.,/commercial.,/airline.,/company.,/conducts.,/a.,/situation.,/analysis.,/and.,/identifies.,/its
.,/heavy.,/reliance.,/on.,/another.,/company.,/for.,/new.,/aircraft..,/Since.,/the.,/other.,/com-
pany.,/is.,/only.,/one.,/of.,/few.,/aircraft.,/manufacturers,.,/the.,/airline.,/company.,/is.,/depen-
dent.,/on.,/it.,/for.,/its.,/operations.,/and.,/will.,/be.,/severely.,/impacted.,/if.,/the.,/manufacturer.,/incre
ases.,/the.,/price.,/of.,/the.,/aircraft..,/Which.,/competitive.,/environmental.,/factor.,/is.,/the.,/airlin
e.,/company.,/focusing.,/on?:.,/Contractual.,/agreement
15. A.,/company.,/in.,/the.,/United.,/States.,/wants.,/to.,/relocate.,/to.,/Mexico.,/due.,/to.,/a.,/trade.,/a
greement.,/between.,/the.,/two.,/countries.
Which.,/advantage.,/will.,/the.,/company.,/receive.,/by.,/taking.,/this.,/action?:.,/Removed.,/barriers
16. What. , / is. , / one. , / impact. , / of. , / the. , / United. , / States-Mexico-
Canada. , / Agreement. , / (USM-
CA)?:. , / It.,/otters.,/stronger.,/protections.,/for.,/intellectual.,/property.,/and.,/fairer.,/trade.,/practices.,/across.,/North.,/America.
1. What.,/is.,/one.,/of.,/the.,/six.,/common.,/misconceptions.,/about.,/marketing?:.,/Marketing.,/is.,/only.,/c
onducted.,/by.,/marketers.
2. How.,/does.,/the.,/big.,/M.,/of.,/marketing.,/contribute.,/to.,/the.,/success.,/of.,/a.,/company?:.,/By.,/an
alyzing.,/external.,/and.,/internal.,/factors.,/to.,/develop.,/long-term.,/business.,/strategies
3. What.,/is.,/a.,/metric.,/for.,/measuring.,/the.,/broader.,/economic,.,/environmental,.,/and.,/gro
wth.,/of.,/a.,/firm?:.,/Triple.,/bottom.,/line.,/(TBL)
4. What.,/does.,/Big.,/M.,/mean?:.,/It.,/refers.,/to.,/strategic.,/marketing.,/for.,/improving.,/organizational.,/performance.
5. Which. , / ethical. , / decision. , / is. , / related. , / to. , / the. , / price. , / aspect. , / of. , / the. , / marketin
g. , / mix?:. , / -.,/Whether.,/to.,/sell.,/a.,/product.,/below.,/cost.,/to.,/push.,/a.,/competitor.,/out.,/of.,/the.,/market
6. What.,/is.,/one.,/of.,/the.,/four.,/strategic.,/types.,/of.,/firms?:.,/Analyzer
7. What.,/is.,/an.,/example.,/of.,/a.,/primary.,/activity.,/in.,/Porter's.,/value.,/chain?:.,/Operations
8. An.,/e-
commerce.,/website.,/is.,/launching.,/a.,/social.,/media.,/marketing.,/campaign.,/to.,/increas
e.,/sales..,/The.,/marketing.,/manager,.,/tasked.,/with.,/creating.,/a.,/SMART.,/objective.,/for.,/t
he.,/campaign,.,/adds.,/to.,/the.,/objective.,/the.,/overall.,/goal.,/of.,/boosting.,/lead.,/generation.,/
to.,/increase.,/revenue..,/Which.,/element.,/of.,/the.,/SMART.,/objective.,/does.,/this.,/informati
on.,/represent?:.,/Relevant
9. A.,/video.,/game.,/company.,/is.,/in.,/a.,/weak.,/competitive.,/position.,/with.,/some.,/of. , / its.,/
product.,/lines,.,/which.,/has.,/resulted.,/in.,/poor.,/performance..,/To.,/deal.,/with.,/the.,/subs
equent.,/management.,/pressure,.,/the.,/management.,/has.,/decided.,/to.,/with-
draw.,/funding.,/from.,/its.,/underperforming.,/strategic.,/business.,/units.,/(SBUs).,/and.,/rein
vest.,/it.,/in.,/SBUs.,/with.,/better.,/performance.,/potential..,/Which.,/generic.,/business.,/strategy.,/d
oes.,/this.,/exemplify?:.,/Retrenchment
10. A.,/laptop.,/manufacturing.,/company.,/conducts.,/a.,/SWOT.,/analysis,.,/where.,/they.,/id
entify.,/a.,/shortage.,/in.,/the.,/global.,/supply.,/of.,/microchips.,/as.,/a.,/cause.,/for.,/concern,.,/as.,/it.
,/could.,/increase .,/the.,/manufacturing.,/costs.,/for.,/the.,/company..,/Which.,/category.,/of.,/the.,/S
WOT.,/analysis.,/should.,/this.,/information.,/be.,/placed.,/into?:.,/Threats
11. A.,/relatively.,/new.,/company.,/in.,/the.,/health.,/and.,/consumer.,/goods.,/market.,/relies.,/on.
,/data.,/analytics.,/and.,/market.,/trends.,/to.,/make.,/decisions..,/It.,/also.,/imitates.,/the.,/succe
ssful.,/strategies.,/of.,/established.,/brands.,/within.,/this.,/market..,/Which.,/strategy.,/type.,/ident
ified.,/by.,/Miles.,/and.,/Snow.,/does.,/this.,/scenario.,/illustrate?:.,/Analyzer
12. A.,/gadget.,/manufacturing.,/company.,/has.,/four.,/strategic.,/business.,/units.,/(SBUs),.,/eac
h.,/with.,/varying.,/market.,/growth.,/rates.,/and.,/market.,/share..,/The.,/four.,/SBUs.,/along
, Marketing.,/Management.,/-.,/Pre-Assessment.,/2
with.,/their.,/comparative.,/market.,/share.,/and.,/market.,/growth.,/rates.,/are.,/as.,/follows:.,/SBU.,
/1:.,/This.,/unit.,/focuses.,/on.,/smartphones.,/and.,/has.,/s.,/a.,/high.,/growth.,/rate.,/and.,/high.,/ma
rket.,/share.
SBU.,/2:.,/This.,/unit.,/focuses.,/on.,/tablets.,/and.,/has.,/a.,/high.,/growth.,/rate.,/but.,/low.,/market.,/shar
e.
SBU.,/3:.,/This.,/unit.,/focuses.,/on.,/laptops.,/and.,/has.,/a.,/high.,/market.,/share.,/but.,/low.,/growt
h.,/rate.
SBU.,/4:.,/This.,/unit.,/focuses.,/on.,/earphones.,/and.,/has.,/a.,/low.,/growth.,/rate.,/and.,/low.,/mark
et.,/share.
The.,/company.,/urgently.,/needs.,/to.,/free.,/up.,/funds.,/and.,/is.,/conducting.,/portfolio.,/analy
sis.,/using.,/the.,/Boston.,/Consulting.,/Group.,/(BCG).,/growth.,/share.,/matrix.,/to.,/determine.
,/which.,/SBU.,/to.,/liquidate..,/Which.,/SBU.,/should.,/the.,/company.,/liquidate .,/to.,/meet.,/its.,/fina
ncial.,/needs?:.,/SBU.,/4
13. A.,/commercial.,/airline.,/company.,/conducts.,/a.,/situation.,/analysis.,/and.,/identifies.,/its
.,/heavy.,/reliance.,/on.,/another.,/company.,/for.,/new.,/aircraft..,/Since.,/the.,/other.,/com-
pany.,/is.,/only.,/one.,/of.,/few.,/aircraft.,/manufacturers,.,/the.,/airline.,/company.,/is.,/depen-
dent.,/on.,/it.,/for.,/its.,/operations.,/and.,/will.,/be.,/severely.,/impacted.,/if.,/the.,/manufacturer.,/incre
ases.,/the.,/price.,/of.,/the.,/aircraft..,/Which.,/competitive.,/environmental.,/factor.,/is.,/the.,/airlin
e.,/company.,/focusing.,/on?:.,/Bargaining.,/power.,/of.,/suppliers
14. A.,/commercial.,/airline.,/company.,/conducts.,/a.,/situation.,/analysis.,/and.,/identifies.,/its
.,/heavy.,/reliance.,/on.,/another.,/company.,/for.,/new.,/aircraft..,/Since.,/the.,/other.,/com-
pany.,/is.,/only.,/one.,/of.,/few.,/aircraft.,/manufacturers,.,/the.,/airline.,/company.,/is.,/depen-
dent.,/on.,/it.,/for.,/its.,/operations.,/and.,/will.,/be.,/severely.,/impacted.,/if.,/the.,/manufacturer.,/incre
ases.,/the.,/price.,/of.,/the.,/aircraft..,/Which.,/competitive.,/environmental.,/factor.,/is.,/the.,/airlin
e.,/company.,/focusing.,/on?:.,/Contractual.,/agreement
15. A.,/company.,/in.,/the.,/United.,/States.,/wants.,/to.,/relocate.,/to.,/Mexico.,/due.,/to.,/a.,/trade.,/a
greement.,/between.,/the.,/two.,/countries.
Which.,/advantage.,/will.,/the.,/company.,/receive.,/by.,/taking.,/this.,/action?:.,/Removed.,/barriers
16. What. , / is. , / one. , / impact. , / of. , / the. , / United. , / States-Mexico-
Canada. , / Agreement. , / (USM-
CA)?:. , / It.,/otters.,/stronger.,/protections.,/for.,/intellectual.,/property.,/and.,/fairer.,/trade.,/practices.,/across.,/North.,/America.
