WGU.,/D174.,/PA
1. What.,/is.,/one.,/of.,/the.,/7.,/Ps.,/of.,/marketing
Perfection.,/Po
tential.,/Price.,/P
rogram:.,/Price
2. A.,/luxury.,/goods.,/manufacturer.,/intentionally.,/uses.,/low.,/quality.,/materials.,/in.,/its.,/me
rchandise..,/Which.,/element.,/of.,/the.,/marketing.,/mix.,/is.,/affected.,/by.,/this?
Price. , / Pla
ce.,/Promoti
on
Product:. , / Product
3. What.,/are.,/two.,/examples.,/of.,/unethical.,/practices.,/with.,/respect.,/to.,/pricing?
-Implementing.,/the.,/use.,/of.,/price.,/fixing
-Setting.,/prices.,/above.,/that.,/of.,/matter.,/equilibrium
-Raising.,/prices.,/as.,/demand.,/for.,/a.,/product.,/grows
-Advertising.,/prices.,/that.,/do.,/not.,/include.,/taxes.,/and.,/fees
-
Using.,/price.,/discrimination.,/for.,/different.,/market.,/segments:.,/Price.,/fixing.,/Price.,/discri
mination
4. Which.,/element.,/of.,/the.,/marketing.,/mix.,/is.,/demonstrated.,/by.,/a.,/national.,/retailer.,/offe
ring.,/deep.,/discounts?
Product.,/P
lace.,/Price
Promotion:. , / Price
5. A.,/brick-and-
mortar.,/drug.,/store.,/wants.,/to.,/make.,/its.,/services.,/easier.,/to.,/access,.,/so.,/it.,/offers.,/cust
omers.,/the.,/ability.,/to.,/pick.,/up.,/prescriptions.,/through.,/a.,/dri-
ve-
through..,/This.,/convenient.,/pickup.,/features.,/has.,/attracted.,/new.,/customers.,/and.,/generat
ed.,/more.,/revenue..,/Which.,/element.,/of.,/the.,/marketing.,/mix.,/affects.,/this
.,/ .,/
, WGU.,/D174.,/PA
strategy?
Product.,/P
rice.,/Place
Promotion:. , / Place
6. What.,/does.,/inbound.,/logistics.,/refer.,/to.,/in.,/Porters.,/value.,/chain.,/concept?
-How.,/customers.,/are.,/supported.,/during.,/and.,/after.,/a.,/sale
-How.,/raw.,/materials.,/are.,/sourced.,/for.,/production
-How.,/raw.,/materials.,/are.,/converted.,/into.,/final.,/products
-How.,/the.,/firm.,/manages.,/vendors.,/and.,/quality.,/issues:.,/-
How.,/raw.,/materials.,/are.,/sourced.,/for.,/production
7. What.,/characterizes.,/an.,/analyzer,.,/according.,/to.,/Miles.,/and.,/Snow's.,/strategy.,/ty
pes?
-Imitation.,/of.,/success.,/of.,/other.,/organizations
-Limited.,/planning.,/and.,/competitive.,/ability
-Continual.,/innovation.,/in.,/products.,/and.,/opportunities
-Seeking. , / market. , / stability. , / with. , / a. , / narrow. , / focus:. , / -
Continual.,/innovation.,/in.,/products.,/and.,/oppor-tunities
8. Which.,/classes.,/represent.,/two.,/of.,/the.,/major.,/types.,/of.,/utility?
Quality.,
/Place.,/
Fit
Size.,/Accessibili
ty.,/Time:.,/Place.,/T
ime
9. A.,/university.,/is.,/using.,/SWOT.,/analysis.,/in.,/its.,/strategic.,/planning.,/with.,/the.,/goal.,/of.,/
addressing.,/an.,/anticipated.,/decrease.,/in.,/birth.,/rate.,/within.,/the.,/applicant.,/pool.
.,/ .,/
, WGU.,/D174.,/PA
Which.,/element.,/of.,/SWOT.,/has.,/the.,/university.,/identified?
Opportunities.,/T
hreats.,/Strength
s
Weaknesses:. , / Threats
10. A.,/company.,/is.,/performing.,/a.,/Porters.,/5.,/forces.,/analysis.,/to.,/understand.,/which.,/fa
ctors.,/could.,/increase.,/competitive.,/intensity.,/in.,/the.,/marketplace..,/Which.,/ele-
ment.,/will.,/be.,/evaluated.,/during.,/this.,/process?
Potential.,/entrants.,/Econ
omic.,/environment.,/Intern
al.,/factors
Sociocultural. , / trends:. , / Potential. , / entrants
11. Which.,/action.,/would.,/a.,/company.,/be.,/taking.,/by.,/letting.,/a.,/product.,/go.,/that.,/is.,/co
nsidered.,/to.,/be.,/a.,/dog.,/in.,/the.,/BCG.,/growth-share.,/matrix?
-Investing.,/in.,/the.,/product.,/to.,/maintain.,/its.,/current.,/market.,/share
-Investing.,/in.,/the.,/product.,/to.,/grow.,/its.,/share
-Selling.,/or.,/liquidating.,/the.,/product.,/to.,/reinvest.,/resources.,/in.,/other.,/opportunities
-Milking.,/the.,/product.,/to.,/generate.,/short.,/term.,/cash.,/flow.,/to.,/reinvest:.,/-
Selling.,/or.,/liquidating.,/the.,/product.,/to.,/reinvest.,/resources.,/in.,/other.,/opportunities
12. A.,/new.,/business.,/would.,/like.,/to.,/promote.,/its.,/offerings.,/through.,/a.,/variety.,/of.,/me
dia.,/platforms..,/Which.,/activity.,/in.,/Porters.,/value.,/chain.,/is.,/the.,/focus.,/of.,/this.,/com
pany?
Service.,/Lo
gistics.,/Mar
keting
Operations:. , / Marketing
13. A.,/real.,/estate.,/agent.,/just.,/recently.,/obtained.,/her.,/license..,/Which.,/task.,/should.,/she.,/use.,
/a.,/SWOT.,/analysis.,/to.,/accomplish?
.,/ .,/
1. What.,/is.,/one.,/of.,/the.,/7.,/Ps.,/of.,/marketing
Perfection.,/Po
tential.,/Price.,/P
rogram:.,/Price
2. A.,/luxury.,/goods.,/manufacturer.,/intentionally.,/uses.,/low.,/quality.,/materials.,/in.,/its.,/me
rchandise..,/Which.,/element.,/of.,/the.,/marketing.,/mix.,/is.,/affected.,/by.,/this?
Price. , / Pla
ce.,/Promoti
on
Product:. , / Product
3. What.,/are.,/two.,/examples.,/of.,/unethical.,/practices.,/with.,/respect.,/to.,/pricing?
-Implementing.,/the.,/use.,/of.,/price.,/fixing
-Setting.,/prices.,/above.,/that.,/of.,/matter.,/equilibrium
-Raising.,/prices.,/as.,/demand.,/for.,/a.,/product.,/grows
-Advertising.,/prices.,/that.,/do.,/not.,/include.,/taxes.,/and.,/fees
-
Using.,/price.,/discrimination.,/for.,/different.,/market.,/segments:.,/Price.,/fixing.,/Price.,/discri
mination
4. Which.,/element.,/of.,/the.,/marketing.,/mix.,/is.,/demonstrated.,/by.,/a.,/national.,/retailer.,/offe
ring.,/deep.,/discounts?
Product.,/P
lace.,/Price
Promotion:. , / Price
5. A.,/brick-and-
mortar.,/drug.,/store.,/wants.,/to.,/make.,/its.,/services.,/easier.,/to.,/access,.,/so.,/it.,/offers.,/cust
omers.,/the.,/ability.,/to.,/pick.,/up.,/prescriptions.,/through.,/a.,/dri-
ve-
through..,/This.,/convenient.,/pickup.,/features.,/has.,/attracted.,/new.,/customers.,/and.,/generat
ed.,/more.,/revenue..,/Which.,/element.,/of.,/the.,/marketing.,/mix.,/affects.,/this
.,/ .,/
, WGU.,/D174.,/PA
strategy?
Product.,/P
rice.,/Place
Promotion:. , / Place
6. What.,/does.,/inbound.,/logistics.,/refer.,/to.,/in.,/Porters.,/value.,/chain.,/concept?
-How.,/customers.,/are.,/supported.,/during.,/and.,/after.,/a.,/sale
-How.,/raw.,/materials.,/are.,/sourced.,/for.,/production
-How.,/raw.,/materials.,/are.,/converted.,/into.,/final.,/products
-How.,/the.,/firm.,/manages.,/vendors.,/and.,/quality.,/issues:.,/-
How.,/raw.,/materials.,/are.,/sourced.,/for.,/production
7. What.,/characterizes.,/an.,/analyzer,.,/according.,/to.,/Miles.,/and.,/Snow's.,/strategy.,/ty
pes?
-Imitation.,/of.,/success.,/of.,/other.,/organizations
-Limited.,/planning.,/and.,/competitive.,/ability
-Continual.,/innovation.,/in.,/products.,/and.,/opportunities
-Seeking. , / market. , / stability. , / with. , / a. , / narrow. , / focus:. , / -
Continual.,/innovation.,/in.,/products.,/and.,/oppor-tunities
8. Which.,/classes.,/represent.,/two.,/of.,/the.,/major.,/types.,/of.,/utility?
Quality.,
/Place.,/
Fit
Size.,/Accessibili
ty.,/Time:.,/Place.,/T
ime
9. A.,/university.,/is.,/using.,/SWOT.,/analysis.,/in.,/its.,/strategic.,/planning.,/with.,/the.,/goal.,/of.,/
addressing.,/an.,/anticipated.,/decrease.,/in.,/birth.,/rate.,/within.,/the.,/applicant.,/pool.
.,/ .,/
, WGU.,/D174.,/PA
Which.,/element.,/of.,/SWOT.,/has.,/the.,/university.,/identified?
Opportunities.,/T
hreats.,/Strength
s
Weaknesses:. , / Threats
10. A.,/company.,/is.,/performing.,/a.,/Porters.,/5.,/forces.,/analysis.,/to.,/understand.,/which.,/fa
ctors.,/could.,/increase.,/competitive.,/intensity.,/in.,/the.,/marketplace..,/Which.,/ele-
ment.,/will.,/be.,/evaluated.,/during.,/this.,/process?
Potential.,/entrants.,/Econ
omic.,/environment.,/Intern
al.,/factors
Sociocultural. , / trends:. , / Potential. , / entrants
11. Which.,/action.,/would.,/a.,/company.,/be.,/taking.,/by.,/letting.,/a.,/product.,/go.,/that.,/is.,/co
nsidered.,/to.,/be.,/a.,/dog.,/in.,/the.,/BCG.,/growth-share.,/matrix?
-Investing.,/in.,/the.,/product.,/to.,/maintain.,/its.,/current.,/market.,/share
-Investing.,/in.,/the.,/product.,/to.,/grow.,/its.,/share
-Selling.,/or.,/liquidating.,/the.,/product.,/to.,/reinvest.,/resources.,/in.,/other.,/opportunities
-Milking.,/the.,/product.,/to.,/generate.,/short.,/term.,/cash.,/flow.,/to.,/reinvest:.,/-
Selling.,/or.,/liquidating.,/the.,/product.,/to.,/reinvest.,/resources.,/in.,/other.,/opportunities
12. A.,/new.,/business.,/would.,/like.,/to.,/promote.,/its.,/offerings.,/through.,/a.,/variety.,/of.,/me
dia.,/platforms..,/Which.,/activity.,/in.,/Porters.,/value.,/chain.,/is.,/the.,/focus.,/of.,/this.,/com
pany?
Service.,/Lo
gistics.,/Mar
keting
Operations:. , / Marketing
13. A.,/real.,/estate.,/agent.,/just.,/recently.,/obtained.,/her.,/license..,/Which.,/task.,/should.,/she.,/use.,
/a.,/SWOT.,/analysis.,/to.,/accomplish?
.,/ .,/
