MKT 3401 Exam 1 LSU Karam Questions and Answers

MKT 3401 Exam 1 LSU Karam Questions and Answers


Question 1.
John Camp's/Kant 4 "keys to being successful" - Have to be able to:

Correct Answer: Market yourself, Sell yourself, Network (K-now ppl), Maintain
Contact (sustain long term relationships)


Question 2.
To be successful, you must have these 5 traits: (CHASE)

Correct Answer: Creative, Honest/Trustworthy, Aggressive, Smart, Enthusiastic


Question 3.
Companies look for ___________ and ______________ as some of their core values when hiring
employees.

Correct Answer: Trust and Honesty


Question 4.
_____________ is the most crippling trait in marketing yourself.

Correct Answer: Honesty


Question 5.
What traits are needed to sell yourself (AKA personal branding)?

Correct Answer: likeability and credibility


Question 6.
How do you make yourself likable?

Correct Answer: with the emotional impact you have on people


Question 7.
How fast is your personal brand created?

Correct Answer: 1/24 of a second


Question 8.
What is the thin slice concept?

Correct Answer: 10 seconds of visual delivery can create, destroy or modify your
personal brand


Question 9.
Over 90% of your emotional impact is judged on __________ and __________ delivery.

,Correct Answer: Vocal; Visual


Question 10.
In vocal delivery, ___________________ is gold.

Correct Answer: imperfection


Question 11.
What is credibility?

Correct Answer: the believability that you obtain, makes people may attention
to you and no one else


Question 12.
You make a name for yourself through ________________.

Correct Answer: credibility


Question 13.
If you violate someones __________, your brand will be destroyed.

Correct Answer: trust


Question 14.
______ % of emotional impact is judged on vocal delivery. Tone is very important- if you
can manage your tone, you are at an advantage.

Correct Answer: 38


Question 15.
When speaking to someone it is important to sound like you _________.

Correct Answer: care


Question 16.
What are the 3 killers of presenting?

Correct Answer: being boring, being arrogant, being bitter (pouty, angry, harsh)


Question 17.
______ % of emotional impact is judged on visual delivery (facial expression).

Correct Answer: 55


Question 18.
In marketing, it is important to determine your ____________ look because it is 55% of your
emotional impact.

Correct Answer: default

, Question 19.
In 10 seconds you can predict with ______ % accuracy who someone is as though you
evaluated them for 1 hour.

Correct Answer: 70


Question 20.
_____ % of emotional impact is judged on verbal arrangement of the message (not
content).

Correct Answer: 7


Question 21.
What is the emotional impact you have on somebody?

Correct Answer: Likability


Question 22.
_____________ _________________ are the number one visual elements!

Correct Answer: Facial Expressions


Question 23.
Images can be created as quick as ___ of a second. And opinions can be formulated in only
____ seconds.

Correct Answer: 1/24; 10


Question 24.
In sustaining your default look and dealing with others' facial reactions to you, its
important to:

Correct Answer: Maintain Poise


Question 25.
Who settled all the lawsuits (insurance) whenever 9/11 occurred?

Correct Answer: Kenneth Feinberg and his company


Question 26.
Kenneth Feinberg (who listened to 2000 ppl's appeal, only 2% appealed to next level) says
most important skill in negotiating is ______.

Correct Answer: Listening


Question 27.
It does not matter what you say, it is how you _______ and how you _______ whenever you
say it.

Correct Answer: look; feel