NAPSR- PHARMACEUTICAL SALES
TRAINING rated A
______ are arguably the most socially important healthcare products - correct
answer ✅pharmaceuticals
pharmaceutical development - correct answer ✅is a high risk undertaking, many
promising leads prove dissapointing
pharmaceuticals - correct answer ✅medicines and vaccines for human and
animal use (brand name or generic, prescription or OTC)
diagnostic - correct answer ✅equipment and supplies used in screening,
detecting, and monitoring disease. (ranges from home testing kits to sophisticated
diagnostic imaging technologies)
medical devices - correct answer ✅-advanced instrumentation and appliances
used for medical therapy (joint replacements, pacemakers, implantable
defibrillators)
-include drug delivery devices (syringes, infusion pumps, metered-dose inhalers,
transdermal patches)
medical supplies - correct answer ✅commodity, high volume supples such as
surgical gowns and gloves
durable medical equipment - correct answer ✅reusable products for health
related use in the home
,NAPSR- PHARMACEUTICAL SALES
TRAINING rated A
(walkers, wheelchairs, oxygen equipment, prosthetics, hospital beds)
home-based care - correct answer ✅-patients/consumers and their
friends/family
-home health nurses and aides
primary care (checkups and general health issues) - correct answer ✅-OBGYN
-family/general practitioners
-internists
secondary care (specialized outpatient consults) - correct answer ✅specialists
tertiary care (inpatient) - correct answer ✅-community hospitals
-academic medical centers
-skilled nursing facilities
end-stage care - correct answer ✅-skilled nursing facilities
-hospitals
-hospices
Pharmaceutical sales are highest in which geographical regions? - correct answer
✅US
Western Europe
,NAPSR- PHARMACEUTICAL SALES
TRAINING rated A
Japan
The U.S. accounts for about _____ of the worlds pharmaceutical revenues? -
correct answer ✅50%
what has fueled recent growth in the pharmaceutical industry? - correct answer
✅population growth and increased life expectancies
According to your manual, what accurately described the predicted relationship
between pharmaceutical companies and genomic research facilities? - correct
answer ✅partnerships between pharmaceutical companies and genomic
companies will not prove immediately profitable
_________ is cost effective for insurance companies and healthcare providers -
correct answer ✅prescription drug therapy
the high price of healthcare is explained by the high price of medicines (T/F) -
correct answer ✅FALSE
prescription drug spending is a smaller fraction of the total healthcare costs than
ever before
two main advertising categories of prescription drugs: - correct answer ✅1.
professional physician promotions
2. direct-to-consumer advertising
, NAPSR- PHARMACEUTICAL SALES
TRAINING rated A
professional physician promotions - correct answer ✅sales reps in physicians
offices, etc.
advertising in medical journals, conferences, email, etc.
direct-to-consumer advertising - correct answer ✅patient directed messages in
tv, radio, magazines, etc.
newest effective marketing technique
reasons for growth in direct-to-consumer advertising - correct answer ✅1. FDA
eased regulations
2. patients wanting to be more involved in their decisions thus being more
receptive
3. publics increasing health/medical literacy
4. physicians inc in willingness to prescribe patients requests for specific drugs
headquarters - correct answer ✅executive level sales managers & support staff
house product managers who are part of companies marketing dept
regions - correct answer ✅divide country into 4-10 geographic regions
TRAINING rated A
______ are arguably the most socially important healthcare products - correct
answer ✅pharmaceuticals
pharmaceutical development - correct answer ✅is a high risk undertaking, many
promising leads prove dissapointing
pharmaceuticals - correct answer ✅medicines and vaccines for human and
animal use (brand name or generic, prescription or OTC)
diagnostic - correct answer ✅equipment and supplies used in screening,
detecting, and monitoring disease. (ranges from home testing kits to sophisticated
diagnostic imaging technologies)
medical devices - correct answer ✅-advanced instrumentation and appliances
used for medical therapy (joint replacements, pacemakers, implantable
defibrillators)
-include drug delivery devices (syringes, infusion pumps, metered-dose inhalers,
transdermal patches)
medical supplies - correct answer ✅commodity, high volume supples such as
surgical gowns and gloves
durable medical equipment - correct answer ✅reusable products for health
related use in the home
,NAPSR- PHARMACEUTICAL SALES
TRAINING rated A
(walkers, wheelchairs, oxygen equipment, prosthetics, hospital beds)
home-based care - correct answer ✅-patients/consumers and their
friends/family
-home health nurses and aides
primary care (checkups and general health issues) - correct answer ✅-OBGYN
-family/general practitioners
-internists
secondary care (specialized outpatient consults) - correct answer ✅specialists
tertiary care (inpatient) - correct answer ✅-community hospitals
-academic medical centers
-skilled nursing facilities
end-stage care - correct answer ✅-skilled nursing facilities
-hospitals
-hospices
Pharmaceutical sales are highest in which geographical regions? - correct answer
✅US
Western Europe
,NAPSR- PHARMACEUTICAL SALES
TRAINING rated A
Japan
The U.S. accounts for about _____ of the worlds pharmaceutical revenues? -
correct answer ✅50%
what has fueled recent growth in the pharmaceutical industry? - correct answer
✅population growth and increased life expectancies
According to your manual, what accurately described the predicted relationship
between pharmaceutical companies and genomic research facilities? - correct
answer ✅partnerships between pharmaceutical companies and genomic
companies will not prove immediately profitable
_________ is cost effective for insurance companies and healthcare providers -
correct answer ✅prescription drug therapy
the high price of healthcare is explained by the high price of medicines (T/F) -
correct answer ✅FALSE
prescription drug spending is a smaller fraction of the total healthcare costs than
ever before
two main advertising categories of prescription drugs: - correct answer ✅1.
professional physician promotions
2. direct-to-consumer advertising
, NAPSR- PHARMACEUTICAL SALES
TRAINING rated A
professional physician promotions - correct answer ✅sales reps in physicians
offices, etc.
advertising in medical journals, conferences, email, etc.
direct-to-consumer advertising - correct answer ✅patient directed messages in
tv, radio, magazines, etc.
newest effective marketing technique
reasons for growth in direct-to-consumer advertising - correct answer ✅1. FDA
eased regulations
2. patients wanting to be more involved in their decisions thus being more
receptive
3. publics increasing health/medical literacy
4. physicians inc in willingness to prescribe patients requests for specific drugs
headquarters - correct answer ✅executive level sales managers & support staff
house product managers who are part of companies marketing dept
regions - correct answer ✅divide country into 4-10 geographic regions
