CAPSIM EXAM UPDATED ACTUAL QUESTIONS WITH
CORRECT ANSWERS
Question 1.
how many products does every team start with
ANSWER
five
Question 2.
If there are two identical products, one that has 100% accessibility and one that has 0% accessibility,
ANSWER
the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes
are identical.
Question 3.
What are three of the five Segments?
ANSWER
Traditional, Low End, Performance
Question 4.
A segment manager's task is to
ANSWER
verify the products entering and leaving a segment, the margin potential for those products,
capacity level and the distribution system as compared to competitors.
,Question 5.
Successful managers will:
ANSWER
a. Create a strategy
b. Coordinate company activities
c. Analyze the market and its competing products
ALL OF THE ABOVE
Question 6.
What is the difference between the market segments at the beginning of the round to the final round?
ANSWER
The fine cuts overlap in the beginning and in year 8 only the rough cuts overlap.
Question 7.
After you have uploaded your decisions to the website, you can change your official decisions as many
times as you want prior to the processing date and time of the round.
ANSWER
true
Question 8.
On perceptual map, the percentage of customers interested in a product positioned outside of the
rough cuts of that product is
ANSWER
0%
Question 9.
What trend can be explicitly observed in the industry in which your company is operating?
ANSWER
Products become smaller and smaller.
, Question 10.
MTBF is measured in
ANSWER
hour increments
Question 11.
Customers that want small products and are willing to sacrifice performance are in the
ANSWER
size segment
Question 12.
in capstone, pricing standards are set by
ANSWER
customers (market segment)
Question 13.
Reliability" is expressed in terms of:
ANSWER
mean time before failure
Question 14.
The two characteristics that the perceptual map evaluates are
ANSWER
performance and size
Question 15.
Over time, the segments will drift in which direction on the Perceptual Map?
ANSWER
down; right
CORRECT ANSWERS
Question 1.
how many products does every team start with
ANSWER
five
Question 2.
If there are two identical products, one that has 100% accessibility and one that has 0% accessibility,
ANSWER
the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes
are identical.
Question 3.
What are three of the five Segments?
ANSWER
Traditional, Low End, Performance
Question 4.
A segment manager's task is to
ANSWER
verify the products entering and leaving a segment, the margin potential for those products,
capacity level and the distribution system as compared to competitors.
,Question 5.
Successful managers will:
ANSWER
a. Create a strategy
b. Coordinate company activities
c. Analyze the market and its competing products
ALL OF THE ABOVE
Question 6.
What is the difference between the market segments at the beginning of the round to the final round?
ANSWER
The fine cuts overlap in the beginning and in year 8 only the rough cuts overlap.
Question 7.
After you have uploaded your decisions to the website, you can change your official decisions as many
times as you want prior to the processing date and time of the round.
ANSWER
true
Question 8.
On perceptual map, the percentage of customers interested in a product positioned outside of the
rough cuts of that product is
ANSWER
0%
Question 9.
What trend can be explicitly observed in the industry in which your company is operating?
ANSWER
Products become smaller and smaller.
, Question 10.
MTBF is measured in
ANSWER
hour increments
Question 11.
Customers that want small products and are willing to sacrifice performance are in the
ANSWER
size segment
Question 12.
in capstone, pricing standards are set by
ANSWER
customers (market segment)
Question 13.
Reliability" is expressed in terms of:
ANSWER
mean time before failure
Question 14.
The two characteristics that the perceptual map evaluates are
ANSWER
performance and size
Question 15.
Over time, the segments will drift in which direction on the Perceptual Map?
ANSWER
down; right
