Capsim Exam | UPDATED Questions with 100% Verified
Answers
University of Florida • MAR 3023
Q1: What customer segment(s) does your company sell your product to?
A: Low tech and high tech
Q2: Two expectations customers have that are part of the Customer Buying Criteria
A: Positioning and price
Q3: Two of the scoring methods you are measured on in the simulation
A: Sales and contribution margin
Q4: What decisions are made in the R&D department?
A: Performance, size, and reliability
Q5: What does promo budget determine?
A: Customer Awareness, and your Sales Budget determines Customer Accessibility
Q6: When a product's positioning (Performance/Size) is updated, what happens to the product's age?
A: It cuts in half
Q7: What is Contribution Margin defined as in the simulation?
A: Sales Variable Costs
Q8: What decisions are made in the marketing department?
A: Price, forecast, and sales budget
Q9: Before you schedule a production order, you should...
A: consider your left over inventory from last year
, Q10: After your company purchases capacity, how much time does it take to be able to use the added
capacity?
A: 1 year
Q11: You can produce ________ your capacity by running a full ________
A: Twice ; second shift
Q12: What department decisions are key to executing your plan?
A: R&D
Q13: What is reliability?
A: How long the product will last. The more reliable, the more it costs to produce
Q14: What is age?
A: How old customers perceive your product to be
Q15: What happens to the age of a new product?
A: It will have an age of 0 on its release date
Q16: What happens to high tech products if you update them every year?
A: Keeps positioning on the cutting edge and product's age closer to 0
Q17: What is the least important feature for low tech customers?
A: Positioning. Not updating your product each year will allow the product to age towards
their preference (3 years).
Q18: Positioning is comprised of a product's...
A: performance and size
Q19: If your revision does not complete until next year...
A: you will not be able to make updates next year
Answers
University of Florida • MAR 3023
Q1: What customer segment(s) does your company sell your product to?
A: Low tech and high tech
Q2: Two expectations customers have that are part of the Customer Buying Criteria
A: Positioning and price
Q3: Two of the scoring methods you are measured on in the simulation
A: Sales and contribution margin
Q4: What decisions are made in the R&D department?
A: Performance, size, and reliability
Q5: What does promo budget determine?
A: Customer Awareness, and your Sales Budget determines Customer Accessibility
Q6: When a product's positioning (Performance/Size) is updated, what happens to the product's age?
A: It cuts in half
Q7: What is Contribution Margin defined as in the simulation?
A: Sales Variable Costs
Q8: What decisions are made in the marketing department?
A: Price, forecast, and sales budget
Q9: Before you schedule a production order, you should...
A: consider your left over inventory from last year
, Q10: After your company purchases capacity, how much time does it take to be able to use the added
capacity?
A: 1 year
Q11: You can produce ________ your capacity by running a full ________
A: Twice ; second shift
Q12: What department decisions are key to executing your plan?
A: R&D
Q13: What is reliability?
A: How long the product will last. The more reliable, the more it costs to produce
Q14: What is age?
A: How old customers perceive your product to be
Q15: What happens to the age of a new product?
A: It will have an age of 0 on its release date
Q16: What happens to high tech products if you update them every year?
A: Keeps positioning on the cutting edge and product's age closer to 0
Q17: What is the least important feature for low tech customers?
A: Positioning. Not updating your product each year will allow the product to age towards
their preference (3 years).
Q18: Positioning is comprised of a product's...
A: performance and size
Q19: If your revision does not complete until next year...
A: you will not be able to make updates next year
