Capsim Simulation Study Guide | UPDATED Questions with
100% Verified Answers
Q1: What is the absolute maximum percentage of capacity you can achieve with plant utilization?
A: 200% (with a second shift)
Q2: What are the five market segments in Capsim?
A: Traditional, Low End, High End, Performance, Size
Q3: What is the maximum you should spend on a segment's Sales Budget to avoid diminishing returns?
A: $3,000,000 with one product; $4,500,000 split across two or more products
Q4: What is the most direct way to decrease material costs?
A: Lower MTBF or use less advanced positioning
Q5: Does the Courier show you what other companies spent on promo and sales for their products?
A: Yes (Segment Analysis pages)
Q6: Which segment's product should you refrain from repositioning for the first few rounds?
A: Low End (Traditional also drifts slowly)
Q7: What's the single most important buying criteria for lowend customers?
A: Price
Q8: Which two market segments are least sensitive to price?
A: High End and Performance
Q9: What does investment in promotion budgets help to increase?
A: Awareness
, Q10: How do you decrease your product's age?
A: Reposition it (this halves the age)
Q11: How do you increase your product's age?
A: Don't revise it; time passes
Q12: Which budget, promotion or sales, affects the product segment as a whole instead of individual
products?
A: Sales budget (Accessibility)
Q13: How much and in which direction do price expectations change each round?
A: Drop $0.50 per round
Q14: Do all segments grow at the same rate?
A: No
Q15: Should you aim to have zero inventory left over at the end of the year?
A: No, keep about one month's worth
Q16: What is the customer survey forecasting formula?
A: Your score ÷ the sum of all scores
Q17: How many years do you have before you must pay off long term debt?
A: 10 years
Q18: How does increasing the accounts payable time impact your company's finances?
A: It extracts a loan from suppliers, but too long means suppliers withhold material
Q19: What percentage of awareness and accessibility do you lose each round?
A: One third (33%)
100% Verified Answers
Q1: What is the absolute maximum percentage of capacity you can achieve with plant utilization?
A: 200% (with a second shift)
Q2: What are the five market segments in Capsim?
A: Traditional, Low End, High End, Performance, Size
Q3: What is the maximum you should spend on a segment's Sales Budget to avoid diminishing returns?
A: $3,000,000 with one product; $4,500,000 split across two or more products
Q4: What is the most direct way to decrease material costs?
A: Lower MTBF or use less advanced positioning
Q5: Does the Courier show you what other companies spent on promo and sales for their products?
A: Yes (Segment Analysis pages)
Q6: Which segment's product should you refrain from repositioning for the first few rounds?
A: Low End (Traditional also drifts slowly)
Q7: What's the single most important buying criteria for lowend customers?
A: Price
Q8: Which two market segments are least sensitive to price?
A: High End and Performance
Q9: What does investment in promotion budgets help to increase?
A: Awareness
, Q10: How do you decrease your product's age?
A: Reposition it (this halves the age)
Q11: How do you increase your product's age?
A: Don't revise it; time passes
Q12: Which budget, promotion or sales, affects the product segment as a whole instead of individual
products?
A: Sales budget (Accessibility)
Q13: How much and in which direction do price expectations change each round?
A: Drop $0.50 per round
Q14: Do all segments grow at the same rate?
A: No
Q15: Should you aim to have zero inventory left over at the end of the year?
A: No, keep about one month's worth
Q16: What is the customer survey forecasting formula?
A: Your score ÷ the sum of all scores
Q17: How many years do you have before you must pay off long term debt?
A: 10 years
Q18: How does increasing the accounts payable time impact your company's finances?
A: It extracts a loan from suppliers, but too long means suppliers withhold material
Q19: What percentage of awareness and accessibility do you lose each round?
A: One third (33%)
