CAPSIM EXAM | UPDATED Questions with 100% Verified
Answers
Q1: When opening the Excel version of Capstone®, you should do what to Macros?
A: Enable
Q2: If there are two identical products, one that has 100% accessibility and one that has 0% accessibility,
A: the product with 100% accessibility will outsell the other 2 to 1 providing all other
attributes are identical.
Q3: How many products does every team start with?
A: Five products
Q4: What are three of the five Segments?
A: Traditional, Low End, Performance
Q5: A segment manager's task is to
A: verify the products entering and leaving a segment, the margin potential for those
products, capacity level
and the distribution system as compared to competitors.
Q6: What is the difference between the market segments at the beginning of the round to the final round?
A: he fine cuts overlap in the beginning and in year 8 only the rough cuts overlap.
Q7: 7. Successful managers will:
A: a. Create a strategy
b. Coordinate company activities
c. Analyze the market and its competing products
Q8: After you have uploaded your decisions to the website, you can change your official decisions as many
times as you want prior to the processing date and time of the round.
A: . True
,Q9: Once you upload your official decisions during a round, how many times can you change them before
the end of the round?
A: As many times as you want
Q10: What trend can be explicitly observed in the industry in which your company is operating?
A: Products become smaller and smaller.
Q11: On perceptual map, the percentage of customers interested in a product positioned outside of the
rough cuts of that product i
A: 0%
Q12: MTBF is measured in
A: hour increments.
Q13: Customers that want low prices and are willing to sacrifice miniaturization and performance are in the
A: low End segment.
Q14: Customers that want small products and are willing to sacrifice performance are in the
A: size segment.
Q15: In Capstone©, pricing standards are set by:
A: Customers (Market Segment).
Q16: "Reliability" is expressed in terms of:
A: Mean Time Before Failure.
Q17: MTBF measures what?
A: Reliability
Q18: The two characteristics that the perceptual map evaluates are
A: Performance and Size.
, Q19: The Perceptual Map is
A: a marketing tool used to track the position of the company's products against those of
the competitors.
Q20: The segments all drift to the lowerright section of the perceptual map. Why does this drift take place?
A: Customers want smaller and faster products.
Q21: Overtime, the segments will drift in which direction on the Perceptual Map?
A: down; right
Q22: When tracking market segments on the performance and size perceptual map, which segment moves or
"drifts" the slowest?
A: Low End
Q23: What happens to a product priced at $1 above or below the segment guideline when a segment's
product supply outstrips demand?
A: It loses 20% of its appeal.
Q24: What's the measure for product reliability?
A: Expected time a product lasts
Q25: Team member guide / section 2.1.3 At what dollar amount above the segment guidelines is all consumer
appeal lost?
A: $5
Q26: Team member guide / section 4.2.1 26. The prices in each segment
A: drop by $0.50 each year.
Q27: MTBF in the segments should be
A: a. MTBF (Performance) > MTBF (High End)
c. MTBF (Low End) < MTBF (Size).
Answers
Q1: When opening the Excel version of Capstone®, you should do what to Macros?
A: Enable
Q2: If there are two identical products, one that has 100% accessibility and one that has 0% accessibility,
A: the product with 100% accessibility will outsell the other 2 to 1 providing all other
attributes are identical.
Q3: How many products does every team start with?
A: Five products
Q4: What are three of the five Segments?
A: Traditional, Low End, Performance
Q5: A segment manager's task is to
A: verify the products entering and leaving a segment, the margin potential for those
products, capacity level
and the distribution system as compared to competitors.
Q6: What is the difference between the market segments at the beginning of the round to the final round?
A: he fine cuts overlap in the beginning and in year 8 only the rough cuts overlap.
Q7: 7. Successful managers will:
A: a. Create a strategy
b. Coordinate company activities
c. Analyze the market and its competing products
Q8: After you have uploaded your decisions to the website, you can change your official decisions as many
times as you want prior to the processing date and time of the round.
A: . True
,Q9: Once you upload your official decisions during a round, how many times can you change them before
the end of the round?
A: As many times as you want
Q10: What trend can be explicitly observed in the industry in which your company is operating?
A: Products become smaller and smaller.
Q11: On perceptual map, the percentage of customers interested in a product positioned outside of the
rough cuts of that product i
A: 0%
Q12: MTBF is measured in
A: hour increments.
Q13: Customers that want low prices and are willing to sacrifice miniaturization and performance are in the
A: low End segment.
Q14: Customers that want small products and are willing to sacrifice performance are in the
A: size segment.
Q15: In Capstone©, pricing standards are set by:
A: Customers (Market Segment).
Q16: "Reliability" is expressed in terms of:
A: Mean Time Before Failure.
Q17: MTBF measures what?
A: Reliability
Q18: The two characteristics that the perceptual map evaluates are
A: Performance and Size.
, Q19: The Perceptual Map is
A: a marketing tool used to track the position of the company's products against those of
the competitors.
Q20: The segments all drift to the lowerright section of the perceptual map. Why does this drift take place?
A: Customers want smaller and faster products.
Q21: Overtime, the segments will drift in which direction on the Perceptual Map?
A: down; right
Q22: When tracking market segments on the performance and size perceptual map, which segment moves or
"drifts" the slowest?
A: Low End
Q23: What happens to a product priced at $1 above or below the segment guideline when a segment's
product supply outstrips demand?
A: It loses 20% of its appeal.
Q24: What's the measure for product reliability?
A: Expected time a product lasts
Q25: Team member guide / section 2.1.3 At what dollar amount above the segment guidelines is all consumer
appeal lost?
A: $5
Q26: Team member guide / section 4.2.1 26. The prices in each segment
A: drop by $0.50 each year.
Q27: MTBF in the segments should be
A: a. MTBF (Performance) > MTBF (High End)
c. MTBF (Low End) < MTBF (Size).
