Capsim Test | UPDATED Questions with 100% Verified
Answers
Q1: 1. When opening the Excel version of Capstone®, you should do what to Macros? a. Enable b. Disable c.
Engage d. Disarm e. Does not matter
A: a. Enable
Q2: 2. If there are two identical products, one that has 100% accessibility and one that has 0% accessibility,
a. the one with 0% accessibility will not sell at all because consumers can't find it. b. the product with 100%
accessibility will outsell the other 2 to 1 providing all other attributes are identical. c. the one with 0%
accessibility will not sell at all because consumers do not know of it. d. the product with 0% accessibility will
only sell after all other products have sold in that segment. e. the product with 100% accessibility will outsell
the other 3 to 1 providing all other attributes are identical
A: b. the product with 100% accessibility will outsell the other 2 to 1 providing all other
attributes are identical.
Q3: 3. How many products does every team start with? a. One product b. Four products c. Ten products d.
Five products e. None of the above
A: d. Five products
Q4: 4. What are three of the five Segments? a. Traditional, Low End, Performance b. Traditional, Low End,
Cost End c. Low End, High End, middle End d. Median, Size, High End e. Performance, Size, Cost
A: a. Traditional, Low End, Performance
Q5: 5. A segment manager's task is to a. decide which products enter the segment. b. verify the products
entering and leaving a segment, the margin potential for those products, capacity level and the distribution
system as compared to competitors. c. review margin potential for each segment and evaluate the capacity
for each segment compared to the competition. d. evaluate the capacity for each segment based on total
demand and the competitor's capacity; evaluate the margin potential of all products and the distribution
systems. e. none of the above.
A: b. verify the products entering and leaving a segment, the margin potential for those
products, capacity level and the distribution system as compared to competitors.
,Q6: 6. What is the difference between the market segments at the beginning of the round to the final round?
a. They all drift at an average rate of .7; down and to the right. b. The fine cuts overlap in the beginning and in
year 8 only the rough cuts overlap. c. The fine and rough cuts overlap in the beginning and by round 8
neither the fine nor rough cuts overlap. d. The traditional and low segment rough cuts overlap but all the
remaining segments do not. e. The High, Traditional and Low segment rough cuts overlap but all the
remaining segments do not.
A: b. The fine cuts overlap in the beginning and in year 8 only the rough cuts overlap.
Q7: 7. Successful managers will: a. Create a strategy b. Coordinate company activities c. Analyze the market
and its competing products d. A and B e. A, B, and C
A: e. A, B, and C
Q8: 8. After you have uploaded your decisions to the website, you can change your official decisions as
many times as you want prior to the processing date and time of the round. a. True b. False
A: a. True
Q9: 9. Once you upload your official decisions during a round, how many times can you change them before
the end of the round? a. 0 b. 1 c. 2 d. 5 e. As many times as you want
A: e. As many times as you want
Q10: 10. What trend can be explicitly observed in the industry in which your company is operating? a. More
and more products are sold directly to the private end consumer. b. Products become more and more
expensive. c. Products become smaller and smaller. d. Customers show less and less brand loyalty. e. All of
the above.
A: c. Products become smaller and smaller.
Q11: 11. On perceptual map, the percentage of customers interested in a product positioned outside of the
rough cuts of that product is a. 0% b. 2% c. 5% d. 10% e. 20%
A: a. 0%
Q12: MTBF is measured in a. day increments. b. hour increments. c. minute increments. d. 30minute
increments. e. 15minute increments
A: b. hour increments.
, Q13: 13. Customers that want low prices and are willing to sacrifice miniaturization and performance are in
the a. traditional segment. b. high End segment. c. low End segment. d. performance segment. e. size
segment.
A: c
Q14: 14. Customers that want small products and are willing to sacrifice performance are in the a. traditional
segment. b. high End segment. c. low End segment. d. performance segment. e. size segment.
A: e
Q15: 15. In Capstone©, pricing standards are set by: a. Customers (Market Segment). b. Competitors. c. You,
The Company. d. a range of the prices from all Teams. e. Random Selection.
A: a
Q16: "Reliability" is expressed in terms of: a. Mean Time Between Failure. b. how long the product will last. c.
years. d. months. e. Mean Time Before Failure.
A: a
Q17: 17. MTBF measures what? a. Price b. Performance c. Reliability d. Size e. Market Segment
A: c
Q18: 18. The two characteristics that the perceptual map evaluates are a. Performance and Size. b.
Performance and Price. c. Size and Price. d. Reliability and Performance. e. none of the above.
A: a
Q19: 19. The Perceptual Map is a. a marketing tool used to track the position of the company's products
against those of the competitors. b. a marketing tool used to compare performance against size. c. a
marketing tool used to compare reliability against price. d. a marketing tool used to compare age against
position. e. a marketing tool used to compare time against motion.
A: a
Q20: 20. The segments all drift to the lowerright section of the perceptual map. Why does this drift take
place? a. Customers want smaller and less expensive products. b. Customers want reliable and affordable
products. c. Customers want smaller and faster products. d. Customers want newer and faster products. e.
None of the above.
A: c
Answers
Q1: 1. When opening the Excel version of Capstone®, you should do what to Macros? a. Enable b. Disable c.
Engage d. Disarm e. Does not matter
A: a. Enable
Q2: 2. If there are two identical products, one that has 100% accessibility and one that has 0% accessibility,
a. the one with 0% accessibility will not sell at all because consumers can't find it. b. the product with 100%
accessibility will outsell the other 2 to 1 providing all other attributes are identical. c. the one with 0%
accessibility will not sell at all because consumers do not know of it. d. the product with 0% accessibility will
only sell after all other products have sold in that segment. e. the product with 100% accessibility will outsell
the other 3 to 1 providing all other attributes are identical
A: b. the product with 100% accessibility will outsell the other 2 to 1 providing all other
attributes are identical.
Q3: 3. How many products does every team start with? a. One product b. Four products c. Ten products d.
Five products e. None of the above
A: d. Five products
Q4: 4. What are three of the five Segments? a. Traditional, Low End, Performance b. Traditional, Low End,
Cost End c. Low End, High End, middle End d. Median, Size, High End e. Performance, Size, Cost
A: a. Traditional, Low End, Performance
Q5: 5. A segment manager's task is to a. decide which products enter the segment. b. verify the products
entering and leaving a segment, the margin potential for those products, capacity level and the distribution
system as compared to competitors. c. review margin potential for each segment and evaluate the capacity
for each segment compared to the competition. d. evaluate the capacity for each segment based on total
demand and the competitor's capacity; evaluate the margin potential of all products and the distribution
systems. e. none of the above.
A: b. verify the products entering and leaving a segment, the margin potential for those
products, capacity level and the distribution system as compared to competitors.
,Q6: 6. What is the difference between the market segments at the beginning of the round to the final round?
a. They all drift at an average rate of .7; down and to the right. b. The fine cuts overlap in the beginning and in
year 8 only the rough cuts overlap. c. The fine and rough cuts overlap in the beginning and by round 8
neither the fine nor rough cuts overlap. d. The traditional and low segment rough cuts overlap but all the
remaining segments do not. e. The High, Traditional and Low segment rough cuts overlap but all the
remaining segments do not.
A: b. The fine cuts overlap in the beginning and in year 8 only the rough cuts overlap.
Q7: 7. Successful managers will: a. Create a strategy b. Coordinate company activities c. Analyze the market
and its competing products d. A and B e. A, B, and C
A: e. A, B, and C
Q8: 8. After you have uploaded your decisions to the website, you can change your official decisions as
many times as you want prior to the processing date and time of the round. a. True b. False
A: a. True
Q9: 9. Once you upload your official decisions during a round, how many times can you change them before
the end of the round? a. 0 b. 1 c. 2 d. 5 e. As many times as you want
A: e. As many times as you want
Q10: 10. What trend can be explicitly observed in the industry in which your company is operating? a. More
and more products are sold directly to the private end consumer. b. Products become more and more
expensive. c. Products become smaller and smaller. d. Customers show less and less brand loyalty. e. All of
the above.
A: c. Products become smaller and smaller.
Q11: 11. On perceptual map, the percentage of customers interested in a product positioned outside of the
rough cuts of that product is a. 0% b. 2% c. 5% d. 10% e. 20%
A: a. 0%
Q12: MTBF is measured in a. day increments. b. hour increments. c. minute increments. d. 30minute
increments. e. 15minute increments
A: b. hour increments.
, Q13: 13. Customers that want low prices and are willing to sacrifice miniaturization and performance are in
the a. traditional segment. b. high End segment. c. low End segment. d. performance segment. e. size
segment.
A: c
Q14: 14. Customers that want small products and are willing to sacrifice performance are in the a. traditional
segment. b. high End segment. c. low End segment. d. performance segment. e. size segment.
A: e
Q15: 15. In Capstone©, pricing standards are set by: a. Customers (Market Segment). b. Competitors. c. You,
The Company. d. a range of the prices from all Teams. e. Random Selection.
A: a
Q16: "Reliability" is expressed in terms of: a. Mean Time Between Failure. b. how long the product will last. c.
years. d. months. e. Mean Time Before Failure.
A: a
Q17: 17. MTBF measures what? a. Price b. Performance c. Reliability d. Size e. Market Segment
A: c
Q18: 18. The two characteristics that the perceptual map evaluates are a. Performance and Size. b.
Performance and Price. c. Size and Price. d. Reliability and Performance. e. none of the above.
A: a
Q19: 19. The Perceptual Map is a. a marketing tool used to track the position of the company's products
against those of the competitors. b. a marketing tool used to compare performance against size. c. a
marketing tool used to compare reliability against price. d. a marketing tool used to compare age against
position. e. a marketing tool used to compare time against motion.
A: a
Q20: 20. The segments all drift to the lowerright section of the perceptual map. Why does this drift take
place? a. Customers want smaller and less expensive products. b. Customers want reliable and affordable
products. c. Customers want smaller and faster products. d. Customers want newer and faster products. e.
None of the above.
A: c
