GOOGLE FUNDAMENTALS OF DIGITAL MARKETING
UPDATED ACTUAL EXAM QUESTIONS AND CORRECT
ANSWERS
Question 1.
When considering how mobile users will search for your business, which types of keywords
should you focus on?
ANSWER
Shorter keywords and phrases
Question 2.
Before running search ads, you should make sure your site is mobile-friendly. Which scenario
best describes a mobile-friendly experience for a customer?
ANSWER
The site works on different mobile devices
Question 3.
Which of the following can be used to target an audience when using some social media ads?
ANSWER
People's relationship status
Question 4.
When making video content for your display ads, what is most important to ensure?
ANSWER
Videos are relevant, short, and include a CTA
Question 5.
Which of the following is an accurate definition of what a content marketing campaign involves?
ANSWER
The creation and promotion of online materials with the goal of increasing interest in a product or
service
Question 6.
What does the following definition describe? 'The division of an audience into groups of who
they are and what they like, with a goal of identifying a group most interested in your
product/service.'
ANSWER
Audience segmentation
1
, Question 7.
Fill in the blank: When describing the purpose of content, what is missing? 'To entertain, to _____
and to convince.'
ANSWER
Educate
Question 8.
Which of the following best describes why approached to writing need to be adapted for online
content?
ANSWER
Online readers have a reduces attention span, due to being flooded with information
Question 9.
What are 'highlighting key dates' and 'considering multiple channels' best practices of?
ANSWER
Creating a content calendar
Question 10.
Which of the following metrics could help you understand which blog post is resonating the
most with your audience?
ANSWER
Session duration
Question 11.
Which of the following will you need to start an email marketing programme?
ANSWER
A way to collect people's email addresses
Question 12.
Which of the following is a common feature of email marketing platforms?
ANSWER
A feature allowing users to unsubscribe from your emails
2
UPDATED ACTUAL EXAM QUESTIONS AND CORRECT
ANSWERS
Question 1.
When considering how mobile users will search for your business, which types of keywords
should you focus on?
ANSWER
Shorter keywords and phrases
Question 2.
Before running search ads, you should make sure your site is mobile-friendly. Which scenario
best describes a mobile-friendly experience for a customer?
ANSWER
The site works on different mobile devices
Question 3.
Which of the following can be used to target an audience when using some social media ads?
ANSWER
People's relationship status
Question 4.
When making video content for your display ads, what is most important to ensure?
ANSWER
Videos are relevant, short, and include a CTA
Question 5.
Which of the following is an accurate definition of what a content marketing campaign involves?
ANSWER
The creation and promotion of online materials with the goal of increasing interest in a product or
service
Question 6.
What does the following definition describe? 'The division of an audience into groups of who
they are and what they like, with a goal of identifying a group most interested in your
product/service.'
ANSWER
Audience segmentation
1
, Question 7.
Fill in the blank: When describing the purpose of content, what is missing? 'To entertain, to _____
and to convince.'
ANSWER
Educate
Question 8.
Which of the following best describes why approached to writing need to be adapted for online
content?
ANSWER
Online readers have a reduces attention span, due to being flooded with information
Question 9.
What are 'highlighting key dates' and 'considering multiple channels' best practices of?
ANSWER
Creating a content calendar
Question 10.
Which of the following metrics could help you understand which blog post is resonating the
most with your audience?
ANSWER
Session duration
Question 11.
Which of the following will you need to start an email marketing programme?
ANSWER
A way to collect people's email addresses
Question 12.
Which of the following is a common feature of email marketing platforms?
ANSWER
A feature allowing users to unsubscribe from your emails
2
