PRSA APR
Exam Practice Questions 2026 | Answers & Detailed
Rationales | APR Study Guide
This Resource Includes
➢ PRSA APR Exam practice questions
➢ Questions with answers and detailed rationales
➢ APR exam preparation and review
, PRSA APR Exam Practice Questions 2026 |
Answers & Detailed Rationales | APR
Study Guide
Question 1
You are the VP PR for a Texas nonprofit. You noticed that despite serving many
flood victims after Hurricane Katrina, there is an increasing number of news
reports alleging that the New Orleans chapter of the American Red Cross' relief
efforts involved abuses and missteps. What is the best course of action based
on these developments?
A. While it's a hot topic, send a news release to local media outlets, offering a
local perspective on how organizations should handle a crisis.
B. Work with your leadership to implement a volunteer responsibility education
campaign within the next month.
C. Make a mental note of the coverage. There hasn't been any negative coverage
of your charity and management is pleased with the conduct of its longstanding
volunteers.
D. Encourage leadership to keep a low profile until the end of this news cycle. It's
best to avoid controversial topic unless the media inquires.
Answer: B
,Rationale: An organization is a living system. As counselors, practitioners must
track and inform line management of major trends to help organizations
proactively adjust and adapt to their environments.
• Choice A is incorrect because it is a reactive tactic rather than part of a
strategic plan.
• Choice C represents the static goal state of a closed system, not sensitive to
its environment.
• Choice D is a reactive (not proactive) response.
Source: EPR Chapter 4, pgs 148-156
Question 2
You are the PR Director for a health clinic system. Your COO has noticed a
disturbing trend with a decline in returning patients to a particular clinic. Your
department is asked to develop a plan to improve the number of patient visits
to the clinic. What is your best response to your COO's concern of a decline in
returning patient appointments? (Choose two)
A. Create a promotional advertising campaign about the importance of regular
and annual health check-ups.
B. Contact the local media to report on a new treatment the clinic physicians offer
to raise public interest in their expertise.
, C. Survey current and past patients and ask them to rate satisfaction with several
touch points including; appointment wait times, customer service, billing and
quality of doctor.
D. Meet with other department managers to identify non-returning patients and
call them to reschedule.
E. Form a focus group comprised of past patients to discuss reasons they haven't
returned.
Answer: C & E
Rationale: An Open Systems Model of Public Relations provides a way to initiate
corrective actions based on open, two-way communication with publics.
Surveying the patient base (public) would be a first step in identifying reasons
patients may not be returning to the clinic. Only after becoming armed with
actual feedback from the patient viewpoint can management determine the best
strategy to improve the return rate of existing patients.
Source: EPR Chapter 7, pg. 162-163 Open Systems Model of Public Relations KSA
4.1 Demonstrates familiarity with social science theories and research that guide
planning, prioritizing audiences, developing messages, establishing credibility and
trust.
Question 3
Company A plans to roll out a new product line. What role should the PR
manager play in the campaign?
Exam Practice Questions 2026 | Answers & Detailed
Rationales | APR Study Guide
This Resource Includes
➢ PRSA APR Exam practice questions
➢ Questions with answers and detailed rationales
➢ APR exam preparation and review
, PRSA APR Exam Practice Questions 2026 |
Answers & Detailed Rationales | APR
Study Guide
Question 1
You are the VP PR for a Texas nonprofit. You noticed that despite serving many
flood victims after Hurricane Katrina, there is an increasing number of news
reports alleging that the New Orleans chapter of the American Red Cross' relief
efforts involved abuses and missteps. What is the best course of action based
on these developments?
A. While it's a hot topic, send a news release to local media outlets, offering a
local perspective on how organizations should handle a crisis.
B. Work with your leadership to implement a volunteer responsibility education
campaign within the next month.
C. Make a mental note of the coverage. There hasn't been any negative coverage
of your charity and management is pleased with the conduct of its longstanding
volunteers.
D. Encourage leadership to keep a low profile until the end of this news cycle. It's
best to avoid controversial topic unless the media inquires.
Answer: B
,Rationale: An organization is a living system. As counselors, practitioners must
track and inform line management of major trends to help organizations
proactively adjust and adapt to their environments.
• Choice A is incorrect because it is a reactive tactic rather than part of a
strategic plan.
• Choice C represents the static goal state of a closed system, not sensitive to
its environment.
• Choice D is a reactive (not proactive) response.
Source: EPR Chapter 4, pgs 148-156
Question 2
You are the PR Director for a health clinic system. Your COO has noticed a
disturbing trend with a decline in returning patients to a particular clinic. Your
department is asked to develop a plan to improve the number of patient visits
to the clinic. What is your best response to your COO's concern of a decline in
returning patient appointments? (Choose two)
A. Create a promotional advertising campaign about the importance of regular
and annual health check-ups.
B. Contact the local media to report on a new treatment the clinic physicians offer
to raise public interest in their expertise.
, C. Survey current and past patients and ask them to rate satisfaction with several
touch points including; appointment wait times, customer service, billing and
quality of doctor.
D. Meet with other department managers to identify non-returning patients and
call them to reschedule.
E. Form a focus group comprised of past patients to discuss reasons they haven't
returned.
Answer: C & E
Rationale: An Open Systems Model of Public Relations provides a way to initiate
corrective actions based on open, two-way communication with publics.
Surveying the patient base (public) would be a first step in identifying reasons
patients may not be returning to the clinic. Only after becoming armed with
actual feedback from the patient viewpoint can management determine the best
strategy to improve the return rate of existing patients.
Source: EPR Chapter 7, pg. 162-163 Open Systems Model of Public Relations KSA
4.1 Demonstrates familiarity with social science theories and research that guide
planning, prioritizing audiences, developing messages, establishing credibility and
trust.
Question 3
Company A plans to roll out a new product line. What role should the PR
manager play in the campaign?
