Exam Practice Questions 2026 | Questions, Answers &
Detailed Rationales | APR Study Guide
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, PRSA APR Exam Practice Questions 2026 |
Questions, Answers & Detailed Rationales
| APR Study Guide
Question 1
You are responsible for an internal employee newsletter. A freelance
photographer provides several photos you intend to use in the next issue. Your
supervisor quickly reviews and approves the newsletter before leaving for an
extended vacation. You are nearing your deadline and in final preparation of the
files, you notice fine print copyright information by the photographer in the
corner of the images. Which one of the following is the best course of action?
A) This is work for hire so you can follow the directive of your supervisor and
proceed with publication of the newsletter.
B) Contact the freelance photographer directly to get verbal approval for
publication.
C) Coordinate with your legal counsel to review the contract terms before taking
further action.
D) Include the copyright information from the photographer in the photo caption
and proceed with publication of the newsletter.
Correct Answer: C
,Rationale: When copyright issues arise, it is best to consult legal counsel to
review the contract terms before proceeding with publication. This ensures you
understand the rights and permissions associated with the images. (EPR 10th, pgs
157-158 and PR: S&T 10th, pgs 302-303)
Question 2
You are the public relations manager at an automotive manufacturer, reporting
to the company president. Your company is about to announce an expansion,
which will be a major economic boost for the community, at a press conference.
Your boss would like to share some additional details about the acquisition "off
the record" with several community partners following the press conference at
a VIP event, which some media may attend. What counsel would you offer your
boss?
1. We trust our partners and this will improve our community relations
2. It is acceptable to share these details if we inform the audience that what
we share is off the record
3. It is acceptable to share these details if reporters do not attend the event
4. You should never share things off the record unless you really want it to get
out
Correct Answer: 4
Rationale: You should never share things off the record unless you really want it
to get out. Information shared "off the record" can still be disseminated, and
there is no guarantee of confidentiality. (EPR p.231)
, Question 3
Which of the following two statements are correct in order for you to use these
photos in ads?
A. The company hired and paid the photographer for the professional event
photos and owns them for future use.
B. These photos can only be used if the photographer has provided written
permission to reproduce the event photos beyond the original purpose of an
internal newsletter.
C. The employees and family members photographed must have a signed consent
release to have their photos used in an ad for the company.
D. Company employees are not required to sign releases, but their family
members would need to have signed releases to be used in the ads.
Correct Answer: B and C
Rationale: Photos can only be used if the photographer has provided written
permission to reproduce them beyond the original purpose (B). Additionally,
employees and family members photographed must have a signed consent
release to have their photos used in an ad for the company (C). (Public Relations
Strategies and Tactics, 10th ed: Page 298: Photo Releases and Page 302:
Photography and Artwork)
Question 4