LSUS MBA 776 DARRAT EXAM 2 ACTUAL
PAPER SOLVED QUESTIONS
◉ Brand Community
Answer: specialized community of consumers and employees
whose identification and activities center revolve around the
brand
◉ Customer Relationship Management (CRM)
Answer: process of carefully managing detailed information about
individual customers and all customer touch points to maximize
loyalty
◉ Customer Value Management
Answer: the analysis of individual data on prospects and
customers to develop marketing strategies to acquire and retain
customers and drive customer behavior
◉ Permission Marketing
Answer: practice of marketing to consumers only after gaining
their expressed permission, is based on the premise that
marketers can no longer use "interruption marketing" via mass
media campaigns
◉ Customer Empowerment
, Answer: companies must strengthen their relationship with
customers and engage with them in new ways
◉ Customer Lifetime Value (CLV)/Customer Equity
Answer: the monetary equivalent of the value that customers will
create for the company during their tenure with the company
◉ Customer Profitability Analysis
Answer: conducted with the tools of an accounting technique
called activity-based costing
◉ Activity Based Costing
Answer: identify the real costs associated with serving each
customer; the costs of products and services based on the
resources they consume
◉ Building Customer Lifetime Value
Answer: - improving customer service
- engaging customer
- enhancing the growth potential of each customer
- managing unprofitable customers
- rewarding the most profitable customers
◉ Customer Touch Point
PAPER SOLVED QUESTIONS
◉ Brand Community
Answer: specialized community of consumers and employees
whose identification and activities center revolve around the
brand
◉ Customer Relationship Management (CRM)
Answer: process of carefully managing detailed information about
individual customers and all customer touch points to maximize
loyalty
◉ Customer Value Management
Answer: the analysis of individual data on prospects and
customers to develop marketing strategies to acquire and retain
customers and drive customer behavior
◉ Permission Marketing
Answer: practice of marketing to consumers only after gaining
their expressed permission, is based on the premise that
marketers can no longer use "interruption marketing" via mass
media campaigns
◉ Customer Empowerment
, Answer: companies must strengthen their relationship with
customers and engage with them in new ways
◉ Customer Lifetime Value (CLV)/Customer Equity
Answer: the monetary equivalent of the value that customers will
create for the company during their tenure with the company
◉ Customer Profitability Analysis
Answer: conducted with the tools of an accounting technique
called activity-based costing
◉ Activity Based Costing
Answer: identify the real costs associated with serving each
customer; the costs of products and services based on the
resources they consume
◉ Building Customer Lifetime Value
Answer: - improving customer service
- engaging customer
- enhancing the growth potential of each customer
- managing unprofitable customers
- rewarding the most profitable customers
◉ Customer Touch Point
