LSUS MBA 776 DARRAT EXAM 1 TESTED
QUESTIONS AND COMPLETE SOLUTIONS
◉ Enthnocentrism
Answer: the notion that people in one's own company, culture, or
country know best how to do things
◉ Marketing
Answer: the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large
◉ International Marketing
Answer: The performance of business activities designed to plan,
price, promote, and direct the flow of a company's goods and
services to consumers or users in more than one nation for a
profit.
◉ Adaptation
Answer: The ability to interpret effectively the influence and
impact of each of the uncontrollable environmental elements on
the marketing plan for each foreign market in which they hope to
do business
, ◉ Stages of International Marketing Involvement
Answer: 1. No Direct Foreign Marketing
2. Infrequent Foreign Marketing
3. Regular Foreign Marketing
4. International Marketing
5. Global Marketing
◉ No Direct Foreign Marketing
Answer: A company that does not actively cultivate customers
outside the country
◉ Infrequent Foreign Marketing
Answer: A company with temporary surpluses caused by
variations in production levels or demand may send their
products for marketing overseas
◉ Regular Foreign Marketing
Answer: A firm with permanent productive capacity devoted to
the production of goods and services to be marketed in foreign
markets
◉ International Marketing
Answer: Companies in this stage are fully committed to and
involved in international marketing activities.
QUESTIONS AND COMPLETE SOLUTIONS
◉ Enthnocentrism
Answer: the notion that people in one's own company, culture, or
country know best how to do things
◉ Marketing
Answer: the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large
◉ International Marketing
Answer: The performance of business activities designed to plan,
price, promote, and direct the flow of a company's goods and
services to consumers or users in more than one nation for a
profit.
◉ Adaptation
Answer: The ability to interpret effectively the influence and
impact of each of the uncontrollable environmental elements on
the marketing plan for each foreign market in which they hope to
do business
, ◉ Stages of International Marketing Involvement
Answer: 1. No Direct Foreign Marketing
2. Infrequent Foreign Marketing
3. Regular Foreign Marketing
4. International Marketing
5. Global Marketing
◉ No Direct Foreign Marketing
Answer: A company that does not actively cultivate customers
outside the country
◉ Infrequent Foreign Marketing
Answer: A company with temporary surpluses caused by
variations in production levels or demand may send their
products for marketing overseas
◉ Regular Foreign Marketing
Answer: A firm with permanent productive capacity devoted to
the production of goods and services to be marketed in foreign
markets
◉ International Marketing
Answer: Companies in this stage are fully committed to and
involved in international marketing activities.
