Hes 354 Exam 4 Updated Questions And Correct Answers

HES 354 EXAM 4 UPDATED QUESTIONS AND CORRECT
ANSWERS
Question:
1. Which of the following is still a standard communica-tion channel for daily work and some
personal interac-tion, but is being eclipsed?
Answer:
E-mail

Question:
2. Identifying your key target audiences, and often sub-groups within target audiences, is a process
known as:
Answer:
audience segmenting

Question:
3. Which of the following can consist of interviews, focus groups (something like a group interview),
or surveys with members of the target audience who have agreed to participate in the research?
Answer:
formative research

Question:
4. Which of the following is kind of a shortcut because a consumer can grasp what the product stands
for because it is linked to an appealing idea or image?
Answer:
Branding

Question:
5. Which type of campaign indirectly aims at health be-havior change by seeking to change social
institutions and their policies and, in doing so, get at the environ-ment that surrounds behavior?
Answer:
media advocacy

Question:
6. Campaigns concentrated on reaching community leaders, which is an example of targeting "elite
opin-ions," is identified as which of the following and may involve media advocacy?
Answer:
institutional diffusion

Question:
7. In a broader sense, which of the following refers not just to the integration of economic production
and markets, but to the social and political consequences of this trend?
Answer:
globalization

, Question:
8. The Pan American Health Organization, which focuses on the Americas, is one example of which
type of or-ganization?
Answer:
regional organization

Question:
9. Which of the following are key players in the global health system, particularly with respect to
implemen-tation as well as funding of programs, and in providing assistance in some of the most
difficult situations?
Answer:
nongovernmental organi-zations and non-profits

Question:
10. Which of the following refers to systems of knowl-edge and practice that tie together culturally
shared ideas about what causes illness and disease, how to treat/cure illnesses, and who the
appropriate healers are?
Answer:
ethnomedical systems

Question:
11. The __________ approach stirred controversy in some quarters, but experience and data have
shown that it "meets people where they are" in the sense that it focuses on key health effects of a
person's behavior while not judging or overcategorizing the person as a whole.
Answer:
harm reduction

Question:
12. Which approach sets up an overall predictive relation-ship where the nature of exposure increases
or de-creases the likelihood that a given youth will engage in high-risk behaviors?
Answer:
risk and protective factor approach

Question:
13. The premise behind the Generative Approach to un-derstanding risk behavior, is that people
behave in relation to the following ideas or constructs:
Answer:
carrying out a gender role and trying to achieve sta-tus

Question:
14. Choose the combination that includes ALL approaches which can be used to improve generative
process in high-risk population. I. Identify key constructs that motivate behavior among a specific
group, and the context (socioeco-nomic) in which those motivations are carried out via health risk
behavior. II. Use the idea of substitution - finding other possible behaviors that respond to the same
motivation but do not pose a health risk (or at least reduce the health risk). III. Disseminate and
encourage adoption of those non-risky behaviors. IV. Generate resources that would support these
new behaviors.