CMST 240 Exam Practice Questions with
Verified Correct Answers
What are informative presentations? (97)
Presentations that provide a context in which many different members of a company can hear
the same information from a single source. Allows for a relatively speedy dissemination of
information within an organization.
What are persuasive presentations? (99)
A presentation that persuades an audience to do something.
Most all definitions of persuasion agree that? (99)
Persuasion is a receiver-oriented area of study. Our principle concern is with how receivers
process and are influenced by persuasive messages.
Persuasion involves what? (100)
The changing or reinforcing of attitudes and behaviors.
What is a target audience? (100)
The target audience consists of the group of people that you are most interested in influencing
during the presentation.
When does persuasion take place? (100)
When messages influence the attitudes and or behaviors of receivers.
What are the types of persuasive presentations? (101)
1. Question of fact (addresses questions of fact focus on the truth of a claim or assertion, true
or false?)
, 2. Questions of value (focuses on the worth we attach to an idea or action, good bad right or
wrong?)
3. Questions of policy (focus on change, an existing rule or implementing a rule)
What is a topical pattern? (101)
Best suited to persuasive presentations designed to address questions of fact. The main points
in the body should include your arguments as the reason the "fact" is true or false.
What is Monroe's Motivational Sequence? (104)
The recommended pattern to use (sequential) in Questions of Policy Presentations. It follows
a logical pattern of thought and ensures that you include all aspects in your persuasive
message.
1. Attention
2. Need
3. Satisfaction
4. Visualization
5. Action
What are source factors and what 3 things make them up? (105)
Our interest centers on the things about the source that may make a difference to receivers.
1. Source credibility
2. Competence
3. Trustworthiness.
What 3 things help to build credibility, source factors? (106)
Verified Correct Answers
What are informative presentations? (97)
Presentations that provide a context in which many different members of a company can hear
the same information from a single source. Allows for a relatively speedy dissemination of
information within an organization.
What are persuasive presentations? (99)
A presentation that persuades an audience to do something.
Most all definitions of persuasion agree that? (99)
Persuasion is a receiver-oriented area of study. Our principle concern is with how receivers
process and are influenced by persuasive messages.
Persuasion involves what? (100)
The changing or reinforcing of attitudes and behaviors.
What is a target audience? (100)
The target audience consists of the group of people that you are most interested in influencing
during the presentation.
When does persuasion take place? (100)
When messages influence the attitudes and or behaviors of receivers.
What are the types of persuasive presentations? (101)
1. Question of fact (addresses questions of fact focus on the truth of a claim or assertion, true
or false?)
, 2. Questions of value (focuses on the worth we attach to an idea or action, good bad right or
wrong?)
3. Questions of policy (focus on change, an existing rule or implementing a rule)
What is a topical pattern? (101)
Best suited to persuasive presentations designed to address questions of fact. The main points
in the body should include your arguments as the reason the "fact" is true or false.
What is Monroe's Motivational Sequence? (104)
The recommended pattern to use (sequential) in Questions of Policy Presentations. It follows
a logical pattern of thought and ensures that you include all aspects in your persuasive
message.
1. Attention
2. Need
3. Satisfaction
4. Visualization
5. Action
What are source factors and what 3 things make them up? (105)
Our interest centers on the things about the source that may make a difference to receivers.
1. Source credibility
2. Competence
3. Trustworthiness.
What 3 things help to build credibility, source factors? (106)
