, MARKET-DAY ENTERPRISE PLAN
Introduction
Entrepreneurship education helps learners understand how businesses work and how ideas can be
turned into practical opportunities. It develops skills such as decision-making, problem-solving,
financial management and communication. A school Market Day gives learners an opportunity to
apply these skills in a real-life situation rather than only learning about them theoretically.
The chosen context is a public primary school in KwaZulu-Natal with about 500 learners from
Grades 4 to 7. The school will host a Market Day where learners work in groups to operate small
businesses under teacher supervision.
The selected business is Fresh Bites, a fresh fruit cup enterprise. Learners will prepare cups
containing apples, bananas, oranges and grapes and sell each cup for R15. The business is suitable
because it is affordable, simple to manage and provides opportunities for learners to practise
entrepreneurship and financial management.
The learners will be involved in planning, budgeting, purchasing, marketing, selling and evaluating
the business. This supports the Economic and Management Sciences curriculum, which develops
learners' understanding of entrepreneurship, financial literacy and economic activities (Department
of Basic Education, 2011).
1. Business Idea and Target Market
The business idea is to sell fresh fruit cups under the name Fresh Bites. Each cup will contain a
mixture of fresh fruit and will be sold for R15. The fruit will be prepared shortly before the Market
Day and placed in clear cups with lids.
This idea was selected because it is practical for a primary-school environment. Learners can
participate in preparing, packaging, marketing and selling the product without requiring complicated
equipment. The business also gives learners an opportunity to learn about costs, pricing, income and
profit.
The main target market will be learners from Grades 4 to 7. Teachers, school staff, parents and
visitors will form a secondary market. Before Market Day, learners will conduct a simple survey to
find out which fruits learners prefer and how much they are willing to spend on snacks.
Understanding customer needs is important because businesses need to provide products that
customers are interested in buying (Kotler & Armstrong, 2018).
2. Entrepreneurial Application
The Market Day will develop several entrepreneurial skills among the learners.
Creativity and innovation
Introduction
Entrepreneurship education helps learners understand how businesses work and how ideas can be
turned into practical opportunities. It develops skills such as decision-making, problem-solving,
financial management and communication. A school Market Day gives learners an opportunity to
apply these skills in a real-life situation rather than only learning about them theoretically.
The chosen context is a public primary school in KwaZulu-Natal with about 500 learners from
Grades 4 to 7. The school will host a Market Day where learners work in groups to operate small
businesses under teacher supervision.
The selected business is Fresh Bites, a fresh fruit cup enterprise. Learners will prepare cups
containing apples, bananas, oranges and grapes and sell each cup for R15. The business is suitable
because it is affordable, simple to manage and provides opportunities for learners to practise
entrepreneurship and financial management.
The learners will be involved in planning, budgeting, purchasing, marketing, selling and evaluating
the business. This supports the Economic and Management Sciences curriculum, which develops
learners' understanding of entrepreneurship, financial literacy and economic activities (Department
of Basic Education, 2011).
1. Business Idea and Target Market
The business idea is to sell fresh fruit cups under the name Fresh Bites. Each cup will contain a
mixture of fresh fruit and will be sold for R15. The fruit will be prepared shortly before the Market
Day and placed in clear cups with lids.
This idea was selected because it is practical for a primary-school environment. Learners can
participate in preparing, packaging, marketing and selling the product without requiring complicated
equipment. The business also gives learners an opportunity to learn about costs, pricing, income and
profit.
The main target market will be learners from Grades 4 to 7. Teachers, school staff, parents and
visitors will form a secondary market. Before Market Day, learners will conduct a simple survey to
find out which fruits learners prefer and how much they are willing to spend on snacks.
Understanding customer needs is important because businesses need to provide products that
customers are interested in buying (Kotler & Armstrong, 2018).
2. Entrepreneurial Application
The Market Day will develop several entrepreneurial skills among the learners.
Creativity and innovation
