SCM 300 Exam 2 | ASU | Professor Davila | 2026/2027 Complete Study Guide: 200 Questions & Answers with Bold Answers & Explanations

SCM 300 Exam 2 | ASU | Professor Davila |
2026/2027
Complete Study Guide: 200 Questions &
Answers with Bold Answers & Explanations

MODULE 5: RETAILING AND SUPPLY CHANNELS
Section 1: Retailing Options (Questions 1-20)
1. What term describes a business that operates exclusively through physical
stores without an internet presence?
 A) Brick and Mortar
 B) E-tailing
 C) Clicks and Calls
 D) Omni-channel
Answer: A) Brick and Mortar
Explanation: Brick and mortar businesses sell products and services to customers
from physical store locations. This is the traditional retail model where customers
visit a physical location to make purchases .
2. Amazon.com is the primary example of which retailing option?
 A) Brick and Mortar
 B) Online or E-tailing
 C) Bricks and Clicks
 D) Clicks and Calls
Answer: B) Online or E-tailing
Explanation: E-tailing involves selling all products and services through an online

,website. Amazon pioneered this model, operating exclusively through its web
platform without traditional physical stores .
3. What retailing strategy combines both physical stores and online sales
channels?
 A) Brick and Mortar only
 B) Online only
 C) Bricks and Clicks
 D) Clicks and Calls only
Answer: C) Bricks and Clicks
Explanation: Bricks and clicks retailers allow customers to purchase products
through either physical stores or online systems. Barnes & Noble
and BN.com exemplify this approach, giving customers channel choice .
4. Lands' End and L.L. Bean are examples of which retailing option?
 A) Brick and Mortar
 B) Online and E-tailing
 C) Bricks and Clicks
 D) Clicks and Calls
Answer: D) Clicks and Calls
Explanation: Clicks and calls retailers offer sales through both their website and
telephone ordering. This multi-channel approach accommodates customers who
prefer different purchasing methods .
5. What is Omni-channel retailing?
 A) Selling only through one channel
 B) Fully committing to engage customers through all available channels
including catalogs, websites, social media, mobile apps, and stores
 C) Selling only through telephone calls
 D) Operating only physical stores

,Answer: B) Fully committing to engage customers through all available
channels including catalogs, websites, social media, mobile apps, and stores
Explanation: Omni-channel retailing represents a seamless shopping experience
across all touchpoints. Retailers fully commit to engaging customers via catalogs,
phone calls, websites, email, chatrooms, social media, mobile apps, and physical
stores .
6. How does Omni-channel retailing impact customer knowledge compared to
employees?
 A) Employees always know more
 B) Customers may know more about inventory than employees
 C) Both have equal knowledge
 D) Neither knows about inventory
Answer: B) Customers may know more about inventory than employees
Explanation: With real-time inventory visibility across channels, informed
customers can sometimes have better knowledge of product availability than store
employees, creating both opportunities and challenges for retailers .
7. Which statement best defines the goal of omni-channel retailing?
 A) Maximize profits through single-channel sales
 B) Provide customers with a seamless shopping experience across all
channels
 C) Minimize the number of retail channels
 D) Eliminate physical stores entirely
Answer: B) Provide customers with a seamless shopping experience across all
channels
Explanation: Omni-channel retailing seeks to provide customers with a unified,
consistent experience whether shopping online from desktop/mobile, by telephone,
or in physical stores .
8. What are the four retailing options identified in SCM 300?
 A) Physical, Digital, Hybrid, Mobile

,  B) Brick and Mortar, Online/E-tailing, Bricks and Clicks, Clicks and
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Calls
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 C) Retail, Wholesale, Distribution, Direct
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 D) Local, National, International, Global
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Answer: B) Brick and Mortar, Online/E-tailing, Bricks and Clicks, Clicks and
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Calls
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Explanation: Professor Davila's course identifies these four distinct retailing
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options that represent the evolution of retail from pure physical stores to multi-
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channel approaches .K. K.




9. Which retailing option involves sales via company websites AND telephone
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orders?
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 A) Brick and Mortar
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 B) E-tailing
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 C) Bricks and Clicks
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 D) Clicks and Calls
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Answer: D) Clicks and Calls
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Explanation: This option extends e-tailing by adding telephone sales capabilities,
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giving customers another channel to complete purchases .
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10. McDonald's is typically classified under which retailing option?
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 A) Brick and Mortar
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 B) Online or E-tailing
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 C) Bricks and Clicks
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 D) Clicks and Calls
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Answer: A) Brick and Mortar
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Explanation: McDonald's primarily operates through physical restaurant locations
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where customers purchase and consume products on-site, making it a traditional
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brick and mortar retailer .
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