COMM 380 EXAM 3 PSU UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
Question:
1. what is a brand
Answer:
A name, term, sign, symbol, or design, or a combination of them
Question:
2. Roles of a brand
Answer:
- To identify the goods and services of one seller or group of sellers
- To differentiate a product from those of competition
- To add more value to the product / service
Question:
3. What is a brand in Media Industries
Answer:
- Title of a television show, film
- Cast (actors)
- Producers / directors
- Anchors
Question:
4. Brand Associations
Answer:
The mental connection, feelings and responses that occur when you think of a particular company, its
product, services, and ethos
Question:
5. Examples of brand associations
Answer:
Nike: The iconic swoosh logo is a strong brand association for Nike. Nike is also associated with
sports, athletes, and performance.
Question:
6. what is a brand extension
Answer:
a strategy where a company uses its existing brand name to launch new products or services in
different categories
Question:
7. example of brand extensions
Answer:
- MSNBC (combination between microsoft and NBC)
- Disney+ (disney creating a new service with an existing brand name)
, Question:
8. what is a parent brand
Answer:
a company that manages and provides identity to a group of sub-brands or products.
Question:
9. example of a parent brand
Answer:
The parent brand Apple has sub-brands including Apple Music, Apple TV+, Apple iPhones, and
Apple iPads
Question:
10. what is a line extension
Answer:
putting existing names on new products lauded in the "same product category"
Question:
11. example of a line extension
Answer:
espn and espn2
Question:
12. what is a category extension
Answer:
using the parent brand in a "different product category"
Question:
13. example of a category extension
Answer:
Disney (resorts, parks, TV, streaming services)
Question:
14. advantages of brand extensions
Answer:
- Facilitate new product acceptance
- reduce risk perceived by audiences
- avoid cost of developing a new brand
- Provide feedback benefits to the Parent brand
- enhance the parent brand image
- bring new audiences into brand franchise and increase market coverage
Question:
15. disadvantages of brand extensions
QUESTIONS AND CORRECT ANSWERS
Question:
1. what is a brand
Answer:
A name, term, sign, symbol, or design, or a combination of them
Question:
2. Roles of a brand
Answer:
- To identify the goods and services of one seller or group of sellers
- To differentiate a product from those of competition
- To add more value to the product / service
Question:
3. What is a brand in Media Industries
Answer:
- Title of a television show, film
- Cast (actors)
- Producers / directors
- Anchors
Question:
4. Brand Associations
Answer:
The mental connection, feelings and responses that occur when you think of a particular company, its
product, services, and ethos
Question:
5. Examples of brand associations
Answer:
Nike: The iconic swoosh logo is a strong brand association for Nike. Nike is also associated with
sports, athletes, and performance.
Question:
6. what is a brand extension
Answer:
a strategy where a company uses its existing brand name to launch new products or services in
different categories
Question:
7. example of brand extensions
Answer:
- MSNBC (combination between microsoft and NBC)
- Disney+ (disney creating a new service with an existing brand name)
, Question:
8. what is a parent brand
Answer:
a company that manages and provides identity to a group of sub-brands or products.
Question:
9. example of a parent brand
Answer:
The parent brand Apple has sub-brands including Apple Music, Apple TV+, Apple iPhones, and
Apple iPads
Question:
10. what is a line extension
Answer:
putting existing names on new products lauded in the "same product category"
Question:
11. example of a line extension
Answer:
espn and espn2
Question:
12. what is a category extension
Answer:
using the parent brand in a "different product category"
Question:
13. example of a category extension
Answer:
Disney (resorts, parks, TV, streaming services)
Question:
14. advantages of brand extensions
Answer:
- Facilitate new product acceptance
- reduce risk perceived by audiences
- avoid cost of developing a new brand
- Provide feedback benefits to the Parent brand
- enhance the parent brand image
- bring new audiences into brand franchise and increase market coverage
Question:
15. disadvantages of brand extensions
