MCS1000 Exam (chapter 12 and 13)
Questions and Answers 2026.
distribution channel - Answer Transfers the ownership of goods and moves them from the
point of production to the point of consumption
Channel Structure - Answer Refers ti the way in which a manufacturer gets its products to the
retailers channel
Direct Distribution - Answer channel of distribution is straight from manufacturer to consumer
Indirect Distribution - Answer one or more intermediaries work with manufacturers to provide
goods and services to consumers
Multi-channel distribution - Answer When a businesses uses a combination of both direct and
indirect
push strategy - Answer A manufacturer focuses its promotional efforts on channel members to
convince them to carry its product
pull strategy - Answer designed to get consumers to pull the product into the supply chain by
demanding it
Distribution intensity - Answer the number of channel members to use at each level of the
supply chain
intensive distribution - Answer Strategies designed to get products into as many outlets as
possible
exclusive distribution - Answer Strategy of granting exclusive rights to sell to one or very few
retail customers so no other customers can sell a particular brand.
Selective distribution - Answer Lies between the intensive and exclusive distribution
strategies; uses a few selected customers in a territory.
Distribution centre - Answer A facility for the receipt, storage, and redistribution of goods to
company stores or customers; may be operated by retailers, manufacturers, or distribution
specialists.
Questions and Answers 2026.
distribution channel - Answer Transfers the ownership of goods and moves them from the
point of production to the point of consumption
Channel Structure - Answer Refers ti the way in which a manufacturer gets its products to the
retailers channel
Direct Distribution - Answer channel of distribution is straight from manufacturer to consumer
Indirect Distribution - Answer one or more intermediaries work with manufacturers to provide
goods and services to consumers
Multi-channel distribution - Answer When a businesses uses a combination of both direct and
indirect
push strategy - Answer A manufacturer focuses its promotional efforts on channel members to
convince them to carry its product
pull strategy - Answer designed to get consumers to pull the product into the supply chain by
demanding it
Distribution intensity - Answer the number of channel members to use at each level of the
supply chain
intensive distribution - Answer Strategies designed to get products into as many outlets as
possible
exclusive distribution - Answer Strategy of granting exclusive rights to sell to one or very few
retail customers so no other customers can sell a particular brand.
Selective distribution - Answer Lies between the intensive and exclusive distribution
strategies; uses a few selected customers in a territory.
Distribution centre - Answer A facility for the receipt, storage, and redistribution of goods to
company stores or customers; may be operated by retailers, manufacturers, or distribution
specialists.
