MCS 1000#Chapter 9 Pre Questions and
All Correct Answers 2026-2027 Updated.
The written document that converts positioning ideas into a simple sentence is called a(n)...
A) Unique selling proposition
B) Target market profile
C) Positioning statement
D) Market plan - Answer C) Positioning statement
________________ segmentation organizes prospective customers into groups on the basis of
where they live or work. - Answer Geographic
List the steps of the segmenting and targeting process (put the first step on top). - Answer 1)
Group potential buyers in to segments
2) Group products to be sold into categories
3) Develop a product-market grid and estimate size of markets
4) Select target markets
5) Take marketing actions to reach target markets
Market segmentation is the process of dividing the market into groups of customers who are
similar in which two of the following respects? Check all that apply.
A) They are previous customers
B) They lack socializing behaviours
C) They will respond similarly to a marketing action
D) They have common needs - Answer C) They will respond similarly to a marketing action
D) They have common needs
Demographic, psychographic, and geographic are?
A) Tools for estimating market size
B) Bases to segment consumer markets
C) Criteria for selecting target markets
D) Axes for positioning maps - Answer B) Bases to segment consumer markets
_______________ segmentation groups consumers according to some objective physical,
measurable or other classification attribute of prospective customers. - Answer Demographic
, Which two of the following are true of product positioning?
A) It exists in the mind of the consumer
B) Once established, it is permanent
C) It requires consideration of the price of the product
D) It is in relation to competitive products - Answer A) It exists in the mind of the consumer
D) It is in relation to competitive products
The most important consideration when determining the best segmentation approach is?
A) Potential for increased profit
B) Similarity of potential buyers within a segment
C) Short term sales potential
D) Simplicity of assigning buyers to a segment - Answer A) Potential for increased profit
_______________ segmentation groups consumers on the basis of some observable actions
such as usage rate or importance of product features - Answer Behavioural
The total sales of a product that a firm expects to sell during a specified time period under
specified environmental conditions and its own marketing efforts is known as a
A) Sales forecast
B) Sensitivity analysis
C) Marketing driver
D) Purchase prediction - Answer Sales forecast
After developing a market-product grid and estimating market sizes, the marketer should select
A) Target markets
B) Competitors
C) Repositioning strategies
D) Product groupings - Answer A) Target markets
The purpose of developing a market-product grid is to trigger _______________ to increase
sales and profits
A) Marketing actions
B) Repositioning efforts
C) Creation of market segments
D) Perceptual mapping - Answer A) Marketing actions
All Correct Answers 2026-2027 Updated.
The written document that converts positioning ideas into a simple sentence is called a(n)...
A) Unique selling proposition
B) Target market profile
C) Positioning statement
D) Market plan - Answer C) Positioning statement
________________ segmentation organizes prospective customers into groups on the basis of
where they live or work. - Answer Geographic
List the steps of the segmenting and targeting process (put the first step on top). - Answer 1)
Group potential buyers in to segments
2) Group products to be sold into categories
3) Develop a product-market grid and estimate size of markets
4) Select target markets
5) Take marketing actions to reach target markets
Market segmentation is the process of dividing the market into groups of customers who are
similar in which two of the following respects? Check all that apply.
A) They are previous customers
B) They lack socializing behaviours
C) They will respond similarly to a marketing action
D) They have common needs - Answer C) They will respond similarly to a marketing action
D) They have common needs
Demographic, psychographic, and geographic are?
A) Tools for estimating market size
B) Bases to segment consumer markets
C) Criteria for selecting target markets
D) Axes for positioning maps - Answer B) Bases to segment consumer markets
_______________ segmentation groups consumers according to some objective physical,
measurable or other classification attribute of prospective customers. - Answer Demographic
, Which two of the following are true of product positioning?
A) It exists in the mind of the consumer
B) Once established, it is permanent
C) It requires consideration of the price of the product
D) It is in relation to competitive products - Answer A) It exists in the mind of the consumer
D) It is in relation to competitive products
The most important consideration when determining the best segmentation approach is?
A) Potential for increased profit
B) Similarity of potential buyers within a segment
C) Short term sales potential
D) Simplicity of assigning buyers to a segment - Answer A) Potential for increased profit
_______________ segmentation groups consumers on the basis of some observable actions
such as usage rate or importance of product features - Answer Behavioural
The total sales of a product that a firm expects to sell during a specified time period under
specified environmental conditions and its own marketing efforts is known as a
A) Sales forecast
B) Sensitivity analysis
C) Marketing driver
D) Purchase prediction - Answer Sales forecast
After developing a market-product grid and estimating market sizes, the marketer should select
A) Target markets
B) Competitors
C) Repositioning strategies
D) Product groupings - Answer A) Target markets
The purpose of developing a market-product grid is to trigger _______________ to increase
sales and profits
A) Marketing actions
B) Repositioning efforts
C) Creation of market segments
D) Perceptual mapping - Answer A) Marketing actions
