MCS 1000 Final Exam Questions with
Guaranteed Pass Solutions 2026-2027
Updated.
Marketing - Answer activity of creating, communicating, delivering and exchanging offerings
that benefit the organization, its stakeholders and society at large
1. Two or more parties with unsatisfied needs
2. desire and ability on their part to be satisfied
3. a way of parties to communicate
4. something to exchange - Answer requirements for marketing to occur
Market - Answer people with the desire and ability to buy specific product
Social Marketing - Answer designed to influence the behaviour of individuals in which the
benefits od those behaviour accrue to those individuals or to society in general and not to the
marketer
Ultimate consumers - Answer all people who use the goods and services purchased for a
household
organizational buyers - Answer maufacturers, wholesalers, retailers, and government agencies
that buy goods and services for their own use
target market - Answer one or specific groups of potential consumers towards which an
organization directs its marketing program
1. Product
2. Price
3. Promotion
4. Place - Answer 4 P's of Marketing
Marketing mix - Answer marketing actions of 4 Ps, that he or she can take to create,
communicate and deliver value
environmental forces - Answer uncontrollable factors involving social , economic,
technological, competitive and regulatory forces
,marketing program - Answer a plan that integrates the marketing mix to provide a good or
service, or idea to prospective buyers
Production Era - Answer -central notion was products would sell themselves
Sales Era - Answer -more goods made than consumed
-competition grew
-more sales people hired
Marketing concept (era as well) - Answer idea that an organization should strive to satisfy the
needs of consumers, while also trying to achieve goals
Marketing orientation (era as well) - Answer 1. continuously collecting information about
customers
2. sharing this information throughout the organization
3. using information to create value
customer value - Answer unique combination of benefits received by the customer that
include quality, price, convenience, on time delivery and both before-sale and after sale service
customer satisfaction - Answer match between customer expectations of the product and the
product's actual performance
customer relationship management - Answer process of devleoping long term relationships
customer lifetime value - Answer profit generated by the customer's purchase of an
organziations product or service over customers life time
eCRM - Answer a web-centric personailized approach to managing long term customer
relationships electronically
interactive marketing - Answer involves two way buyer seller electronic communication in
which the buyer can control the kind and amount of information received from the seller
customer experience management - Answer managing the customers interactions with the
organization at all levels
,social media marketing - Answer consumer generated online marketing efforts to promote
brands and companies for the ones they like
social CRM - Answer the use of social media to enable organizations to engage customers in
collaborative conversations for mutually beneficial value
ethics - Answer the moral principles and values that govern the actions and decisions of
individual or group
social responsibility - Answer individuals and organizations are part of a larger society and are
accountable to that society for their actions
societal marketing concept - Answer view that an organization should discover and satisfy the
needs of its consumers in a way that also provides for society's well being
macromarketing - Answer aggregate flow of a nation's goods and services to benefit soceity
micromarketing - Answer how and individual organization directs its marketing activities and
allocates its resources to benefit its customers
consumer behaviour - Answer actions that a person takes in purchasing and using products
and services, including the mental and social processes that precede and follow these actions
purchase decision process - Answer stages a buyer passes through in making choices about
which products and services to buy
5 stages of purchase decision process - Answer 1. problem recognition
2. information search
3. alternative evaluation
4. purchase decision
5. post-purchase behaviour
evaluative criteria - Answer factors that represent both the objective attributes of a brand and
the subjective ones
consideration set - Answer The group of brands that a consumer would consider acceptable
from among all the brands of which he or she is aware.
, cognitive dissonance - Answer Feeling of post-purchase psychological tension or anxiety.
involvement - Answer The personal, social, and economic significance of the purchase to the
consumer.
situational influences - Answer Conditions that have an impact on your purchase decision
process: (1) the purchase task, (2) social surroundings, (3) physical surroundings, (4) temporal
effects, and (5) antecedent states.
motivation - Answer The energizing force that causes behaviour that satisfies a need.
personality - Answer A person's consistent behaviours or responses to recurring situations.
national character - Answer A distinct set of personality characteristics common among
people of a country or society.
self-concept - Answer The way people see themselves and the way they believe others see
them.
perception - Answer The process by which an individual selects, organizes, and interprets
information to create a meaningful picture of the world.
subliminal perception - Answer Means that you see or hear messages without being aware of
them.
selective comprehension - Answer interperting information so it is consistent with attitudes
and beliefs
selective rentention - Answer consumers don't always remember all the information they are
exposed to
perceived risk - Answer The anxiety felt because the consumer cannot anticipate the
outcomes of a purchase but believes that there may be negative consequence
learning - Answer Those behaviours that result from (1) repeated experience, and (2) thinking.
behavioral learning - Answer process of developing automatic responses
Guaranteed Pass Solutions 2026-2027
Updated.
Marketing - Answer activity of creating, communicating, delivering and exchanging offerings
that benefit the organization, its stakeholders and society at large
1. Two or more parties with unsatisfied needs
2. desire and ability on their part to be satisfied
3. a way of parties to communicate
4. something to exchange - Answer requirements for marketing to occur
Market - Answer people with the desire and ability to buy specific product
Social Marketing - Answer designed to influence the behaviour of individuals in which the
benefits od those behaviour accrue to those individuals or to society in general and not to the
marketer
Ultimate consumers - Answer all people who use the goods and services purchased for a
household
organizational buyers - Answer maufacturers, wholesalers, retailers, and government agencies
that buy goods and services for their own use
target market - Answer one or specific groups of potential consumers towards which an
organization directs its marketing program
1. Product
2. Price
3. Promotion
4. Place - Answer 4 P's of Marketing
Marketing mix - Answer marketing actions of 4 Ps, that he or she can take to create,
communicate and deliver value
environmental forces - Answer uncontrollable factors involving social , economic,
technological, competitive and regulatory forces
,marketing program - Answer a plan that integrates the marketing mix to provide a good or
service, or idea to prospective buyers
Production Era - Answer -central notion was products would sell themselves
Sales Era - Answer -more goods made than consumed
-competition grew
-more sales people hired
Marketing concept (era as well) - Answer idea that an organization should strive to satisfy the
needs of consumers, while also trying to achieve goals
Marketing orientation (era as well) - Answer 1. continuously collecting information about
customers
2. sharing this information throughout the organization
3. using information to create value
customer value - Answer unique combination of benefits received by the customer that
include quality, price, convenience, on time delivery and both before-sale and after sale service
customer satisfaction - Answer match between customer expectations of the product and the
product's actual performance
customer relationship management - Answer process of devleoping long term relationships
customer lifetime value - Answer profit generated by the customer's purchase of an
organziations product or service over customers life time
eCRM - Answer a web-centric personailized approach to managing long term customer
relationships electronically
interactive marketing - Answer involves two way buyer seller electronic communication in
which the buyer can control the kind and amount of information received from the seller
customer experience management - Answer managing the customers interactions with the
organization at all levels
,social media marketing - Answer consumer generated online marketing efforts to promote
brands and companies for the ones they like
social CRM - Answer the use of social media to enable organizations to engage customers in
collaborative conversations for mutually beneficial value
ethics - Answer the moral principles and values that govern the actions and decisions of
individual or group
social responsibility - Answer individuals and organizations are part of a larger society and are
accountable to that society for their actions
societal marketing concept - Answer view that an organization should discover and satisfy the
needs of its consumers in a way that also provides for society's well being
macromarketing - Answer aggregate flow of a nation's goods and services to benefit soceity
micromarketing - Answer how and individual organization directs its marketing activities and
allocates its resources to benefit its customers
consumer behaviour - Answer actions that a person takes in purchasing and using products
and services, including the mental and social processes that precede and follow these actions
purchase decision process - Answer stages a buyer passes through in making choices about
which products and services to buy
5 stages of purchase decision process - Answer 1. problem recognition
2. information search
3. alternative evaluation
4. purchase decision
5. post-purchase behaviour
evaluative criteria - Answer factors that represent both the objective attributes of a brand and
the subjective ones
consideration set - Answer The group of brands that a consumer would consider acceptable
from among all the brands of which he or she is aware.
, cognitive dissonance - Answer Feeling of post-purchase psychological tension or anxiety.
involvement - Answer The personal, social, and economic significance of the purchase to the
consumer.
situational influences - Answer Conditions that have an impact on your purchase decision
process: (1) the purchase task, (2) social surroundings, (3) physical surroundings, (4) temporal
effects, and (5) antecedent states.
motivation - Answer The energizing force that causes behaviour that satisfies a need.
personality - Answer A person's consistent behaviours or responses to recurring situations.
national character - Answer A distinct set of personality characteristics common among
people of a country or society.
self-concept - Answer The way people see themselves and the way they believe others see
them.
perception - Answer The process by which an individual selects, organizes, and interprets
information to create a meaningful picture of the world.
subliminal perception - Answer Means that you see or hear messages without being aware of
them.
selective comprehension - Answer interperting information so it is consistent with attitudes
and beliefs
selective rentention - Answer consumers don't always remember all the information they are
exposed to
perceived risk - Answer The anxiety felt because the consumer cannot anticipate the
outcomes of a purchase but believes that there may be negative consequence
learning - Answer Those behaviours that result from (1) repeated experience, and (2) thinking.
behavioral learning - Answer process of developing automatic responses
