& Answers with Rationales
2026/2027 Update | Verified Solutions |
Graded A+
SECTION 1: CORE CONCEPTS & DATA TYPES (Questions 1-25)
Question 1: What do descriptive questions ask?
A) What action would be best?
B) What will happen?
C) What happened?
D) How to optimize the outcome?
Answer: C) What happened?
Rationale: Descriptive analytics focuses on understanding past events and
patterns. Examples include "which customers are most alike?" or "what were last
quarter's sales trends?" This forms the foundation before predictive or prescriptive
analysis can be performed .
Question 2: What do predictive questions ask?
A) What happened?
B) What action would be best?
C) What will happen?
D) How to improve efficiency?
Answer: C) What will happen?
Rationale: Predictive analytics uses historical data to forecast future outcomes.
Examples include "what will Google's stock price be?" or "which customers are
likely to churn?" .
,Question 3: What do prescriptive questions ask?
A) What happened?
B) What will happen?
C) What action(s) would be best?
D) How to collect more data?
Answer: C) What action(s) would be best?
Rationale: Prescriptive analytics recommends optimal actions based on
predictions and constraints. Examples include "where to put traffic lights?" or
"what price maximizes profit?" .
Question 4: What is a model in analytics?
A) A physical representation of a system
B) A real-life situation expressed as mathematics
C) A type of software program
D) A data collection method
Answer: B) A real-life situation expressed as mathematics
Rationale: Models are mathematical representations that capture essential
relationships in real-world systems, enabling analysis, prediction, and
optimization .
Question 5: What is structured data?
A) Data that is organized in rows and columns
B) Data that cannot be easily stored in a database
C) Data that contains only numerical values
D) Data that is collected from social media
Answer: A) Data that can be stored in a structured way
Rationale: Structured data has a predefined format, typically organized in tables
with rows (observations) and columns (attributes). Examples include spreadsheets
and SQL databases .
,Question 6: What is unstructured data?
A) Data that is organized in tables
B) Data that is not easily described and stored
C) Data that only contains categorical values
D) Data collected from surveys only
Answer: B) Data that is not easily described and stored
Rationale: Unstructured data lacks a predefined format, making it difficult to store
in traditional databases. Examples include text documents, images, videos, and
social media posts .
Question 7: Which of these is structured data?
A) The contents of a person's Twitter feed
B) The amount of money in a person's bank account
C) A person's Instagram photos
D) Recorded customer service calls
Answer: B) The amount of money in a person's bank account
Rationale: Bank account balances are quantitative, easily stored, and organized in
structured database fields. Twitter feeds, photos, and call recordings contain
unstructured content .
Question 8: Which of these is time-series data?
A) The average cost of a house in the United States every year since 1820
B) The height of each professional basketball player in the NBA at the start of the
season
C) The colors of cars in a parking lot
D) The majors of students in a university
Answer: A) The average cost of a house in the United States every year since
1820
, Rationale: Time-series data involves the same measurement recorded over time at
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regular intervals. House prices recorded annually constitute time-series data,
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while the other options are cross-sectional snapshots .
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Question 9: What is quantitative data?
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A) Numbers without meaning, like zip codes
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B) Non-numeric data like hair color k0 k0 k0 k0
C) Numbers with meaning where higher means more and lower means less
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D) Data that can only take binary values
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Answer: C) Numbers with meaning where higher means more and lower
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means less
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Rationale: Quantitative data has meaningful numerical values where differences
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reflect actual differences in the measured quantity. Examples include age, sales,
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temperature, and income .
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Question 10: What is categorical data?
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A) Numbers with continuous values k0 k0 k0
B) Numbers without meaning or non-numeric data
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C) Data that is always binary
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D) Data that can be measured on a scale
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Answer: B) Numbers without meaning or non-numeric data
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Rationale: Categorical data represents groups or categories rather than quantities.
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Examples include zip codes (numbers without arithmetic meaning), hair color
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(non-numeric), and binary data like gender .
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Question 11: What is binary data?
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A) Data that can take on any numerical value
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B) Data that can only take one of two values
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C) Data that represents time series
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D) Data that requires complex analysis
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