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Exam (elaborations)

Pur4404C Exam 1 Questions With Complete Answers..

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PUR4404C EXAM 1 QUESTIONS WITH COMPLETE ANSWERS

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Mission of Global Alliance for Public Relations and Communication Management
(GA):


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Collaborative effort across the globe in an effort to break down barriers
and challenges (To unify the public relations profession, raise professional
standards all over the world, share knowledge for the benefit of its
members and be the global voice for public relations in the public interest)




Define what is meant by the term articulation.


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any moments in the Circuit of Culture that overlap

,In the Circuit of Culture Model, explain what is meant by an "imagined community."


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imagined communities represent what the PR practitioner assumes of the
culture outside of the organization without doing much research into what
the culture is actually like




radical ideology editorial policy


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government and media enforce the power and a very narrowly defined
religious ideology




What is required for public relations professionals to act as cultural intermediaries?


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mediators between producers and consumers who actively create meaning
by establishing an identification between products or issues and publics




power distance


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, the degree to which the culture believes power should be distributed
among its members




Understand the impact of the following elements as related to media:
uses/gratifications


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informing or influencing public opinion




What is the moment of regulation?


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controls laws of regulations on cultural activity




What is meant by the Diderot effect?


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destabilization of lifestyles and discourses brought about by new
acquisitions and knowledge gain




Understand the impact of the following elements as related to media: outreach


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