MARKETING 320 UNIVERSITY OF SOUTH ALABAMA FINAL EXAM
STUDY GUIDE & PRACTICE QUESTIONS 2026/2027
According to Charlene Li and Josh Bernoff of Foster Research, _____ are those who maintain a
social networking profile and visit other sites. - ANS✔✔ joiners
_____ is the element in the promotional mix that evaluates the public's attitudes, identifies
issues that may elicit their concern, and executes programs to gain their understanding and
acceptance. - ANS✔✔ Public Relations
In the categories of social media users, _____ post comments, ratings, and reviews of products
and services on blogs and forums. - ANS✔✔ critics
Which of the following is a difference between a push strategy and a pull strategy? - ANS✔✔
Wholesalers are targeted in a push strategy, whereas end consumers are targeted in a pull
strategy.
Which of the following statements is a difference between interpersonal communication and
mass communication? - ANS✔✔ Reception level is high in interpersonal communication,
whereas it is low in mass communication.
Pioneering advertising is heavily used during the ______ of the product life cycle. - ANS✔✔
introductory stage
_____ refers to communication by marketers that informs, persuades, and reminds potential
buyers of a product in order to influence an opinion or elicit a response. - ANS✔✔ Promotion
In a media schedule, _____ advertising is run heavily every other month or every two weeks. -
ANS✔✔ flighted
, Which of the following processes is used in social media monitoring? - ANS✔✔ Sentiment
analysis
_____ works when there is a strong demand for a good or service. - ANS✔✔ Price skimming
In the categories of pricing objectives, _____ seeks to match supply and demand by varying
price. - ANS✔✔ operations-oriented pricing
Which of the following best describes a continuous media schedule? - ANS✔✔ One that runs
advertising steadily throughout the advertising period and is often used for products in the later
stages of the product life cycle.
For convenience, pricing objectives can be divided into three categories, which are: - ANS✔✔
profit oriented, sales oriented, and status quo
During the _____ of the product life cycle, the basic goal of promotion is to inform the target
audience that the product is available. - ANS✔✔ introduction stage
_____ is a pricing policy whereby a firm charges a relatively low price for a product when it is
first rolled out as a way to reach the mass market. - ANS✔✔ Penetration pricing
_____ is a method of determining what sales volume must be reached before total revenue
equals total costs. - ANS✔✔ Break-even analysis
A _____ is a price reduction offered to buyers buying in multiple units or above a specified
dollar amount. - ANS✔✔ quantity discount
STUDY GUIDE & PRACTICE QUESTIONS 2026/2027
According to Charlene Li and Josh Bernoff of Foster Research, _____ are those who maintain a
social networking profile and visit other sites. - ANS✔✔ joiners
_____ is the element in the promotional mix that evaluates the public's attitudes, identifies
issues that may elicit their concern, and executes programs to gain their understanding and
acceptance. - ANS✔✔ Public Relations
In the categories of social media users, _____ post comments, ratings, and reviews of products
and services on blogs and forums. - ANS✔✔ critics
Which of the following is a difference between a push strategy and a pull strategy? - ANS✔✔
Wholesalers are targeted in a push strategy, whereas end consumers are targeted in a pull
strategy.
Which of the following statements is a difference between interpersonal communication and
mass communication? - ANS✔✔ Reception level is high in interpersonal communication,
whereas it is low in mass communication.
Pioneering advertising is heavily used during the ______ of the product life cycle. - ANS✔✔
introductory stage
_____ refers to communication by marketers that informs, persuades, and reminds potential
buyers of a product in order to influence an opinion or elicit a response. - ANS✔✔ Promotion
In a media schedule, _____ advertising is run heavily every other month or every two weeks. -
ANS✔✔ flighted
, Which of the following processes is used in social media monitoring? - ANS✔✔ Sentiment
analysis
_____ works when there is a strong demand for a good or service. - ANS✔✔ Price skimming
In the categories of pricing objectives, _____ seeks to match supply and demand by varying
price. - ANS✔✔ operations-oriented pricing
Which of the following best describes a continuous media schedule? - ANS✔✔ One that runs
advertising steadily throughout the advertising period and is often used for products in the later
stages of the product life cycle.
For convenience, pricing objectives can be divided into three categories, which are: - ANS✔✔
profit oriented, sales oriented, and status quo
During the _____ of the product life cycle, the basic goal of promotion is to inform the target
audience that the product is available. - ANS✔✔ introduction stage
_____ is a pricing policy whereby a firm charges a relatively low price for a product when it is
first rolled out as a way to reach the mass market. - ANS✔✔ Penetration pricing
_____ is a method of determining what sales volume must be reached before total revenue
equals total costs. - ANS✔✔ Break-even analysis
A _____ is a price reduction offered to buyers buying in multiple units or above a specified
dollar amount. - ANS✔✔ quantity discount
