COMM 226 TEST SCRIPT WITH ACCURATE
ANSWERS
◉ what media form were the payne fund studies most concerned
with?
Answer: movies
◉ legacy of fear.
Answer: wide spread beliefs that the media were dangerous and that
the effects of media messages would pervert and upset social order
(49)
◉ princeton radio studies.
Answer: analyzed newspaper, personal accounts, and survey data
having to do with the publics reaction to Orson Wells "War of the
Worlds"
◉ what was the reason for the strong public reaction to the "War of
the Worlds" broadcast?.
Answer: radio was an extremely trusted news medium at the time
◉ what impact did the princeton radio studies have on future
research?.
, Answer: "Research pointed the way to future studies that would
employ a variety of personality and demographic variables to depict
media impact"
◉ People's Choice Study.
Answer: sought to see if media had affect on people's political views
◉ what event sparked the People's Choice study?.
Answer: 1940 presidential debate between Wendell Willkie and FDR
◉ what kind of study was used for the People's Choice Study?.
Answer: longitudinal panel study
◉ reinforcement (in People's Choice Study).
Answer: media exposure assured voters that their current intentions
were worth while and correct
◉ magic bullet model.
Answer: "hyperdormic needle" theory; direct, immediate, powerful,
relatively uniform effects on consumers
◉ limited effects model.
ANSWERS
◉ what media form were the payne fund studies most concerned
with?
Answer: movies
◉ legacy of fear.
Answer: wide spread beliefs that the media were dangerous and that
the effects of media messages would pervert and upset social order
(49)
◉ princeton radio studies.
Answer: analyzed newspaper, personal accounts, and survey data
having to do with the publics reaction to Orson Wells "War of the
Worlds"
◉ what was the reason for the strong public reaction to the "War of
the Worlds" broadcast?.
Answer: radio was an extremely trusted news medium at the time
◉ what impact did the princeton radio studies have on future
research?.
, Answer: "Research pointed the way to future studies that would
employ a variety of personality and demographic variables to depict
media impact"
◉ People's Choice Study.
Answer: sought to see if media had affect on people's political views
◉ what event sparked the People's Choice study?.
Answer: 1940 presidential debate between Wendell Willkie and FDR
◉ what kind of study was used for the People's Choice Study?.
Answer: longitudinal panel study
◉ reinforcement (in People's Choice Study).
Answer: media exposure assured voters that their current intentions
were worth while and correct
◉ magic bullet model.
Answer: "hyperdormic needle" theory; direct, immediate, powerful,
relatively uniform effects on consumers
◉ limited effects model.
