PR 220 EXAM #2 STUDY GUIDE
Media Catching - Answers - When journalists post queries online inviting public relations
people or others with relevant information or expertise to respond.
Corporate Social Responsibility - Answers - Company's commitment of resources to
benefit the welfare of their workforce, local communities, society, at large and the
environment.
Government Relations - Answers - Management of relationships between an
organization and government officials who formulate and execute public policy.
News-driven relationships - Answers - media relations, pitching, newsworthiness,
empathizing with reporters, making yourself useful.
Communal relationships - Answers - Relationships on which each party gives benefit to
the other and a primary motivation for each is the other's benefit.
Exchange relationships - Answers - Relationships in which each party gives benefit to
the other with the expectation of receiving comparable benefits in return.
Relational maintenance strategies - Answers - Ways to building and sustaining mutually
beneficial relationships between organizations and publics.
B2B - Answers - Business-to-Business- social media provided additional vehicles for
B2B communication.
B2C - Answers - Business-to-Consumer- software, types of organizations, or the
relationships between organizations and publics.
Newsworthiness - Answers - Standard used to determine what is worth covering in
news media. (Timelines, proximity, human interest, relevance)
Pitching - Answers - When a public relations person approaches a journalist or editor to
suggest a story idea involving the organization for which the public relations practitioner
works.
Issues-driven relationships - Answers - An issue is any importance topic or problem
open for debate, discussion, or advocacy.
Internal Publics - Answers - Groups of people inside of an organization or groups of
people that share an identity with the organizations.
Media Catching - Answers - When journalists post queries online inviting public relations
people or others with relevant information or expertise to respond.
Corporate Social Responsibility - Answers - Company's commitment of resources to
benefit the welfare of their workforce, local communities, society, at large and the
environment.
Government Relations - Answers - Management of relationships between an
organization and government officials who formulate and execute public policy.
News-driven relationships - Answers - media relations, pitching, newsworthiness,
empathizing with reporters, making yourself useful.
Communal relationships - Answers - Relationships on which each party gives benefit to
the other and a primary motivation for each is the other's benefit.
Exchange relationships - Answers - Relationships in which each party gives benefit to
the other with the expectation of receiving comparable benefits in return.
Relational maintenance strategies - Answers - Ways to building and sustaining mutually
beneficial relationships between organizations and publics.
B2B - Answers - Business-to-Business- social media provided additional vehicles for
B2B communication.
B2C - Answers - Business-to-Consumer- software, types of organizations, or the
relationships between organizations and publics.
Newsworthiness - Answers - Standard used to determine what is worth covering in
news media. (Timelines, proximity, human interest, relevance)
Pitching - Answers - When a public relations person approaches a journalist or editor to
suggest a story idea involving the organization for which the public relations practitioner
works.
Issues-driven relationships - Answers - An issue is any importance topic or problem
open for debate, discussion, or advocacy.
Internal Publics - Answers - Groups of people inside of an organization or groups of
people that share an identity with the organizations.
