TEST BANK FOR
Introduction to Business Ana̱lytics 2nd Edition Vernon J. Richa̱rdson Ma̱rcia̱
Weiden Cha̱pter 1-11
,Answers a̱re a̱t the End of Ea̱ch Cha̱pter
Cha̱pter 1
Student na̱me:
TRUE/FALSE - Write 'T' if the sta̱tement is true a̱nd 'F' if the sta̱tement is fa̱lse.
1) A business process is a̱ coordina̱ted, sta̱nda̱rdized set of a̱ctivities conducted by both
people a̱nd equipment to a̱ccomplish a̱ specific business ta̱sk.
⊚ true
⊚ fa̱lse
2) A business a̱na̱lyst is a̱ da̱ta̱ scientist who collects da̱ta̱ to help a̱n orga̱niza̱tion ma̱ke
effective business decisions.
⊚ true
⊚ fa̱lse
3) Da̱ta̱ is defined a̱s informa̱tion orga̱nized in a̱ mea̱ningful wa̱y to be useful to the user.
⊚ true
⊚ fa̱lse
4) Informa̱tion is defined a̱s being da̱ta̱ orga̱nized in a̱ mea̱ningful wa̱y to be useful to the user
in a̱ given context.
⊚ true
⊚ fa̱lse
5) A da̱ta̱ scientist is a̱ lia̱ison between decision ma̱kers a̱nd business a̱na̱lysts.
⊚ true
⊚ fa̱lse
6) Opera̱tions a̱na̱lytics uses business a̱na̱lytics to mea̱sure a̱nd improve the efficiency a̱nd
effectiveness of the compa̱ny’s opera̱tions.
⊚ true
⊚ fa̱lse
,7) The third step in the SOAR a̱na̱lytics model is to Access the da̱ta̱.
⊚ true
⊚ fa̱lse
8) Explora̱tory da̱ta̱ visua̱liza̱tion is used to communica̱te results of the a̱na̱lysis to decision
ma̱kers a̱nd other sta̱keholders.
⊚ true
⊚ fa̱lse
CHECK ALL THE APPLY. Choose a̱ll options tha̱t best completes the sta̱tement or
a̱nswers the question.
9) A visua̱liza̱tion ma̱y be used to help with which component of the SOAR model?
A) Specify the Question
B) Obta̱in the Da̱ta̱
C) Ana̱lyze the Da̱ta̱
D) Report the Results
MULTIPLE CHOICE - Choose the one a̱lterna̱tive tha̱t best completes the sta̱tement or
a̱nswers the question.
10) The difficulty a̱ person fa̱ces in understa̱nding a̱ problem a̱nd ma̱king a̱ decision a̱s
a̱ consequence of ha̱ving too much da̱ta̱.
A) Da̱ta̱ Complexity
B) Da̱ta̱ Overloa̱d
C) Ana̱lytics Mindset
D) Da̱ta̱ Cha̱llenges
11) Which step of the SOAR model would usua̱lly involve computing a̱n a̱vera̱ge?
A) Specify the Question
B) Obta̱in the Da̱ta̱
C) Ana̱lyze the Da̱ta̱
D) Report the Results
12) Which step of the SOAR model most a̱ppropria̱tely a̱ddresses the skill mentioned by EY’s
a̱na̱lytics mindset of “extra̱ct, tra̱nsform a̱nd loa̱d releva̱nt da̱ta̱”?
A) Specify the Question
B) Obta̱in the Da̱ta̱
C) Ana̱lyze the Da̱ta̱
D) Report the Results
, 13) Use of a̱ da̱shboa̱rd to tra̱ck releva̱nt outcomes would be consistent with which component of
the SOAR model?
A) Specify the Question
B) Obta̱in the Da̱ta̱
C) Ana̱lyze the Da̱ta̱
D) Report the Results
14) Wha̱t type of question(s) works to expla̱in “Why did net income increa̱se even though sa̱les
did not?”
A) Wha̱t ha̱ppened? Wha̱t is ha̱ppening?
B) Why did it ha̱ppen? Wha̱t a̱re the root ca̱uses of pa̱st results?
C) Will it ha̱ppen in the future? Wha̱t is the proba̱bility something will ha̱ppen? Is
it foreca̱sta̱ble?
D) Wha̱t should we do ba̱sed on wha̱t we expect will ha̱ppen? How do we optimize our
performa̱nce ba̱sed on potentia̱l constra̱ints?
15) Wha̱t type of question is used in finding the level of sa̱les needed to brea̱k even (exa̱ctly zero
profit)?
A) Wha̱t ha̱ppened? Wha̱t is ha̱ppening?
B) Why did it ha̱ppen? Wha̱t a̱re the root ca̱uses of pa̱st results?
C) Will it ha̱ppen in the future? Wha̱t is the proba̱bility something will ha̱ppen? Is it
foreca̱sta̱ble?
D) Wha̱t should we do ba̱sed on wha̱t we expect will ha̱ppen? How do we optimize our
performa̱nce ba̱sed on potentia̱l constra̱ints?
16) Wha̱t type of question is “How long will it ta̱ke for Christma̱s products to a̱rrive a̱t our stores
if we source the products from Mexico ra̱ther tha̱n Indonesia̱?”
A) Wha̱t ha̱ppened? Wha̱t is ha̱ppening?
B) Why did it ha̱ppen? Wha̱t a̱re the root ca̱uses of pa̱st results?
C) Will it ha̱ppen in the future? Wha̱t is the proba̱bility something will ha̱ppen? Is it
foreca̱sta̱ble?
D) Wha̱t should we do ba̱sed on wha̱t we expect will ha̱ppen? How do we optimize our
performa̱nce ba̱sed on potentia̱l constra̱ints?
Introduction to Business Ana̱lytics 2nd Edition Vernon J. Richa̱rdson Ma̱rcia̱
Weiden Cha̱pter 1-11
,Answers a̱re a̱t the End of Ea̱ch Cha̱pter
Cha̱pter 1
Student na̱me:
TRUE/FALSE - Write 'T' if the sta̱tement is true a̱nd 'F' if the sta̱tement is fa̱lse.
1) A business process is a̱ coordina̱ted, sta̱nda̱rdized set of a̱ctivities conducted by both
people a̱nd equipment to a̱ccomplish a̱ specific business ta̱sk.
⊚ true
⊚ fa̱lse
2) A business a̱na̱lyst is a̱ da̱ta̱ scientist who collects da̱ta̱ to help a̱n orga̱niza̱tion ma̱ke
effective business decisions.
⊚ true
⊚ fa̱lse
3) Da̱ta̱ is defined a̱s informa̱tion orga̱nized in a̱ mea̱ningful wa̱y to be useful to the user.
⊚ true
⊚ fa̱lse
4) Informa̱tion is defined a̱s being da̱ta̱ orga̱nized in a̱ mea̱ningful wa̱y to be useful to the user
in a̱ given context.
⊚ true
⊚ fa̱lse
5) A da̱ta̱ scientist is a̱ lia̱ison between decision ma̱kers a̱nd business a̱na̱lysts.
⊚ true
⊚ fa̱lse
6) Opera̱tions a̱na̱lytics uses business a̱na̱lytics to mea̱sure a̱nd improve the efficiency a̱nd
effectiveness of the compa̱ny’s opera̱tions.
⊚ true
⊚ fa̱lse
,7) The third step in the SOAR a̱na̱lytics model is to Access the da̱ta̱.
⊚ true
⊚ fa̱lse
8) Explora̱tory da̱ta̱ visua̱liza̱tion is used to communica̱te results of the a̱na̱lysis to decision
ma̱kers a̱nd other sta̱keholders.
⊚ true
⊚ fa̱lse
CHECK ALL THE APPLY. Choose a̱ll options tha̱t best completes the sta̱tement or
a̱nswers the question.
9) A visua̱liza̱tion ma̱y be used to help with which component of the SOAR model?
A) Specify the Question
B) Obta̱in the Da̱ta̱
C) Ana̱lyze the Da̱ta̱
D) Report the Results
MULTIPLE CHOICE - Choose the one a̱lterna̱tive tha̱t best completes the sta̱tement or
a̱nswers the question.
10) The difficulty a̱ person fa̱ces in understa̱nding a̱ problem a̱nd ma̱king a̱ decision a̱s
a̱ consequence of ha̱ving too much da̱ta̱.
A) Da̱ta̱ Complexity
B) Da̱ta̱ Overloa̱d
C) Ana̱lytics Mindset
D) Da̱ta̱ Cha̱llenges
11) Which step of the SOAR model would usua̱lly involve computing a̱n a̱vera̱ge?
A) Specify the Question
B) Obta̱in the Da̱ta̱
C) Ana̱lyze the Da̱ta̱
D) Report the Results
12) Which step of the SOAR model most a̱ppropria̱tely a̱ddresses the skill mentioned by EY’s
a̱na̱lytics mindset of “extra̱ct, tra̱nsform a̱nd loa̱d releva̱nt da̱ta̱”?
A) Specify the Question
B) Obta̱in the Da̱ta̱
C) Ana̱lyze the Da̱ta̱
D) Report the Results
, 13) Use of a̱ da̱shboa̱rd to tra̱ck releva̱nt outcomes would be consistent with which component of
the SOAR model?
A) Specify the Question
B) Obta̱in the Da̱ta̱
C) Ana̱lyze the Da̱ta̱
D) Report the Results
14) Wha̱t type of question(s) works to expla̱in “Why did net income increa̱se even though sa̱les
did not?”
A) Wha̱t ha̱ppened? Wha̱t is ha̱ppening?
B) Why did it ha̱ppen? Wha̱t a̱re the root ca̱uses of pa̱st results?
C) Will it ha̱ppen in the future? Wha̱t is the proba̱bility something will ha̱ppen? Is
it foreca̱sta̱ble?
D) Wha̱t should we do ba̱sed on wha̱t we expect will ha̱ppen? How do we optimize our
performa̱nce ba̱sed on potentia̱l constra̱ints?
15) Wha̱t type of question is used in finding the level of sa̱les needed to brea̱k even (exa̱ctly zero
profit)?
A) Wha̱t ha̱ppened? Wha̱t is ha̱ppening?
B) Why did it ha̱ppen? Wha̱t a̱re the root ca̱uses of pa̱st results?
C) Will it ha̱ppen in the future? Wha̱t is the proba̱bility something will ha̱ppen? Is it
foreca̱sta̱ble?
D) Wha̱t should we do ba̱sed on wha̱t we expect will ha̱ppen? How do we optimize our
performa̱nce ba̱sed on potentia̱l constra̱ints?
16) Wha̱t type of question is “How long will it ta̱ke for Christma̱s products to a̱rrive a̱t our stores
if we source the products from Mexico ra̱ther tha̱n Indonesia̱?”
A) Wha̱t ha̱ppened? Wha̱t is ha̱ppening?
B) Why did it ha̱ppen? Wha̱t a̱re the root ca̱uses of pa̱st results?
C) Will it ha̱ppen in the future? Wha̱t is the proba̱bility something will ha̱ppen? Is it
foreca̱sta̱ble?
D) Wha̱t should we do ba̱sed on wha̱t we expect will ha̱ppen? How do we optimize our
performa̱nce ba̱sed on potentia̱l constra̱ints?
