MCS 1000 | UPDATED Questions with 100% Verified Answers
Question:
____________ Segmentation organizes customers into groups on
the basis of where they live
Answer:
Geographic
Question:
McDonald's promotes coffee in cold, rainy Seattle and
seasonal seafood meals including lobster and crab in select
markets like New England. This is an example of ______
segmentation
Answer:
Geographic
Question:
True or false: Once a firm selects a segmentation strategy, it
should never be changed.
Answer:
False
Question:
Demographic segmentation is the most common
segmentation strategy because these segments are ____________.
Answer:
easy to identify
Question:
After establishing overall objectives, why do marketers then
use a particular method or combination thereof to identify and
describe market segments?
Answer:
, to help understand the profile of each segment
Question:
Which of the following is NOT a market segmentation
approach?
Behavioural
Geographic
Demographic
Political
Answer:
political
Question:
Marketers sometimes take into account that as people age
their needs change. This is an example of ____________
segmentation (aka generational cohorts).
Answer:
demographic
Question:
Consumption differences based on where people live create
opportunities for _____ segmentation.
Answer:
geographic
Question:
Which is an aspect of demographic segmentation?
values
location
age
frequency of usage
Answer:
age
Question:
____________ Segmentation organizes customers into groups on
the basis of where they live
Answer:
Geographic
Question:
McDonald's promotes coffee in cold, rainy Seattle and
seasonal seafood meals including lobster and crab in select
markets like New England. This is an example of ______
segmentation
Answer:
Geographic
Question:
True or false: Once a firm selects a segmentation strategy, it
should never be changed.
Answer:
False
Question:
Demographic segmentation is the most common
segmentation strategy because these segments are ____________.
Answer:
easy to identify
Question:
After establishing overall objectives, why do marketers then
use a particular method or combination thereof to identify and
describe market segments?
Answer:
, to help understand the profile of each segment
Question:
Which of the following is NOT a market segmentation
approach?
Behavioural
Geographic
Demographic
Political
Answer:
political
Question:
Marketers sometimes take into account that as people age
their needs change. This is an example of ____________
segmentation (aka generational cohorts).
Answer:
demographic
Question:
Consumption differences based on where people live create
opportunities for _____ segmentation.
Answer:
geographic
Question:
Which is an aspect of demographic segmentation?
values
location
age
frequency of usage
Answer:
age
