MCS 1000: C.5 (Business-to-Business Marketing) | UPDATED Questions with 100% Verified Answers

MCS 1000: C.5 (Business-to-Business Marketing) | UPDATED Questions
with 100% Verified Answers

Question:
Business-to-business (B2B)

Answer:
refers to the process of buying and selling goods or services to be used in the
production of other goods and services, for consumption by the buying organization, or
for resale by wholesalers and retailers


Question:
Original equipment manufacturers

Answer:
(OEM)


Question:
Manufacturers or Producers

Answer:
Buy raw materials, components, and parts that allow them to manufacture their own
goods


Question:
Resellers

Answer:
Marketing intermediaries that resell manufactured products without significantly altering
their form


Question:
Resellers

Answer:
Wholesalers, distributors, and retailers


Question:
Retail Industry

, Answer:
Country's largest employer


Question:
Institutions

Answer:
hospitals, educational organizations, prisons, religious organizations, and other non-profit
organizations- also purchase all kinds of goods and services for the peopel thye serve


Question:
Government

Answer:
one of the largest purchasers of goods and services


Question:
Key Challenges of Reaching B2B Clients

Answer:
1.marketers must identify the right persons or decision makers within the organizations
who can authorize or influence purchases
2.they must understand the buying process of each potential client
3.they need to identify the factors that influence the buying process of potential clients


Question:
Private-sector companies

Answer:
manufacturers, producers, and resellers


Question:
Reciprocal buying

Answer:
a situation where two companies agree to buy each other's products as appropriate


Question:
Derived demand