MCS 1000, Chapter 1 (Unit 1 and 2) | UPDATED Questions with 100%
Verified Answers
Question:
Marketing
Answer:
activity of creating, communicating, delivering and exchanging offerings that benefit the
organization, its stakeholders and society at large
Question:
1. Two or more parties with unsatisfied needs
2. desire and ability on their part to be satisfied
3. a way of parties to communicate
4. something to exchange
Answer:
requirements for marketing to occur
Question:
Market
Answer:
people with the desire and ability to buy specific product
Question:
Social Marketing
Answer:
designed to influence the behaviour of individuals in which the benefits od those
behaviour accrue to those individuals or to society in general and not to the marketer
Question:
Ultimate consumers
Answer:
all people who use the goods and services purchased for a household
Question:
, organizational buyers
Answer:
maufacturers, wholesalers, retailers, and government agencies that buy goods and
services for their own use
Question:
target market
Answer:
one or specific groups of potential consumers towards which an organization directs its
marketing program
Question:
1. Product
2. Price
3. Promotion
4. Place
Answer:
4 P's of Marketing
Question:
Marketing mix
Answer:
marketing actions of 4 Ps, that he or she can take to create, communicate and deliver
value
Question:
environmental forces
Answer:
uncontrollable factors involving social , economic, technological, competitive and
regulatory forces
Question:
marketing program
Verified Answers
Question:
Marketing
Answer:
activity of creating, communicating, delivering and exchanging offerings that benefit the
organization, its stakeholders and society at large
Question:
1. Two or more parties with unsatisfied needs
2. desire and ability on their part to be satisfied
3. a way of parties to communicate
4. something to exchange
Answer:
requirements for marketing to occur
Question:
Market
Answer:
people with the desire and ability to buy specific product
Question:
Social Marketing
Answer:
designed to influence the behaviour of individuals in which the benefits od those
behaviour accrue to those individuals or to society in general and not to the marketer
Question:
Ultimate consumers
Answer:
all people who use the goods and services purchased for a household
Question:
, organizational buyers
Answer:
maufacturers, wholesalers, retailers, and government agencies that buy goods and
services for their own use
Question:
target market
Answer:
one or specific groups of potential consumers towards which an organization directs its
marketing program
Question:
1. Product
2. Price
3. Promotion
4. Place
Answer:
4 P's of Marketing
Question:
Marketing mix
Answer:
marketing actions of 4 Ps, that he or she can take to create, communicate and deliver
value
Question:
environmental forces
Answer:
uncontrollable factors involving social , economic, technological, competitive and
regulatory forces
Question:
marketing program
