MCS 1000 | UPDATED Questions with 100% Verified Answers
Question:
Which of the following are core aspects of marketing?
-Marketing helps create value.
-Marketing entails an exchange.
-Marketing occurs solely in retail stores.
-Marketing can be performed only by organizations.
Answer:
-Marketing helps create value.
-Marketing entails an exchange.
Question:
When we are hungry we have a ______(need/want) to eat
something. The preference to satisfy it by consuming a pizza
instead of sandwich is considered a ______ (need/want).
Answer:
need
want
Question:
What is the fundamental factor underlying all buyer-seller
relationships?
-A recommendation
-A good price
-An exchange
-A relationship
Answer:
an exchange
Question:
Select all that apply
Which of the following are elements of the marketing mix?
-Price
,-Plasticity
-Product
-Patent
Answer:
Price
product
Question:
The marketing mix
-Is determined by external forces and therefore cannot be
controlled by the marketer
-Has little impact on the success of most products
-Should be adjusted to meet the needs of the target market
-Should remain the same regardless of the needs of the target
market
Answer:
-Should be adjusted to meet the needs of the target market
Question:
Which of the following statements about the core aspects of
marketing are true? (Select all that apply.)
-Marketing must be performed only by an organization.
-Marketing impacts various stakeholders.
-Marketing involves satisfying customer needs.
-Marketing requires product, price, place, and promotion
decisions.
Answer:
-Marketing impacts various stakeholders.
-Marketing involves satisfying customer needs.
-Marketing requires product, price, place, and promotion decisions.
Question:
,A ______ is one of the basic necessities of life, such as food,
clothing, shelter, or safety.
Answer:
need
Question:
The fundamental purpose of marketing is to create ________ by
developing a variety of offerings—including goods, services,
and ideas—to satisfy customer needs.
Answer:
value
Question:
When a consumer gives up money (or something of value) in
order to receive something else of value, this is called ______.
Answer:
an exchange
Question:
Which of the following are elements of the marketing mix?
select all that apply
-Partnering
-Place
-Promotion
-Positioning
Answer:
place
promotion
Question:
The four Ps, or marketing mix, are the ______ set of activities that
a firm uses to respond to the wants of its target market.
-predictable
-controllable
, -economic
-uncontrollable
Answer:
controllable
Question:
Services are intangible customer benefits, whereas _____ are
tangible items that you can physically touch.
-values
-supply chains
-brands
-goods
Answer:
goods
Question:
Select all that apply
Which of the following are core aspects of marketing?
-Marketing can be performed only by organizations.
-Marketing helps create value.
-Marketing entails an exchange.
-Marketing occurs solely in retail stores.
Answer:
-Marketing helps create value.
-Marketing entails an exchange.
Question:
Which of the following is true of services?
-They are tangible.
-They can be easily substituted with goods.
-They can be offered only if goods are purchased.
-They cannot be separated from the producer.
Answer:
Question:
Which of the following are core aspects of marketing?
-Marketing helps create value.
-Marketing entails an exchange.
-Marketing occurs solely in retail stores.
-Marketing can be performed only by organizations.
Answer:
-Marketing helps create value.
-Marketing entails an exchange.
Question:
When we are hungry we have a ______(need/want) to eat
something. The preference to satisfy it by consuming a pizza
instead of sandwich is considered a ______ (need/want).
Answer:
need
want
Question:
What is the fundamental factor underlying all buyer-seller
relationships?
-A recommendation
-A good price
-An exchange
-A relationship
Answer:
an exchange
Question:
Select all that apply
Which of the following are elements of the marketing mix?
-Price
,-Plasticity
-Product
-Patent
Answer:
Price
product
Question:
The marketing mix
-Is determined by external forces and therefore cannot be
controlled by the marketer
-Has little impact on the success of most products
-Should be adjusted to meet the needs of the target market
-Should remain the same regardless of the needs of the target
market
Answer:
-Should be adjusted to meet the needs of the target market
Question:
Which of the following statements about the core aspects of
marketing are true? (Select all that apply.)
-Marketing must be performed only by an organization.
-Marketing impacts various stakeholders.
-Marketing involves satisfying customer needs.
-Marketing requires product, price, place, and promotion
decisions.
Answer:
-Marketing impacts various stakeholders.
-Marketing involves satisfying customer needs.
-Marketing requires product, price, place, and promotion decisions.
Question:
,A ______ is one of the basic necessities of life, such as food,
clothing, shelter, or safety.
Answer:
need
Question:
The fundamental purpose of marketing is to create ________ by
developing a variety of offerings—including goods, services,
and ideas—to satisfy customer needs.
Answer:
value
Question:
When a consumer gives up money (or something of value) in
order to receive something else of value, this is called ______.
Answer:
an exchange
Question:
Which of the following are elements of the marketing mix?
select all that apply
-Partnering
-Place
-Promotion
-Positioning
Answer:
place
promotion
Question:
The four Ps, or marketing mix, are the ______ set of activities that
a firm uses to respond to the wants of its target market.
-predictable
-controllable
, -economic
-uncontrollable
Answer:
controllable
Question:
Services are intangible customer benefits, whereas _____ are
tangible items that you can physically touch.
-values
-supply chains
-brands
-goods
Answer:
goods
Question:
Select all that apply
Which of the following are core aspects of marketing?
-Marketing can be performed only by organizations.
-Marketing helps create value.
-Marketing entails an exchange.
-Marketing occurs solely in retail stores.
Answer:
-Marketing helps create value.
-Marketing entails an exchange.
Question:
Which of the following is true of services?
-They are tangible.
-They can be easily substituted with goods.
-They can be offered only if goods are purchased.
-They cannot be separated from the producer.
Answer:
