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Si Chen Exam 1 Mba 706 Review Question Set With Accurate Answers

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SI CHEN EXAM 1 MBA 706 REVIEW QUESTION SET WITH ACCURATE ANSWERS

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SI CHEN EXAM 1 MBA 706 REVIEW
QUESTION SET WITH ACCURATE
ANSWERS



◉ how many people does a focus group usually consist of?
Answer: 5-10


◉ what is the typical length of a focus group?
Answer: 1.5-2 hours


◉ focus group sessions are ________ and ___________
Answer: recorded, transcribed


◉ characteristics of design questions
Answer: -conversational
-clear, brief, jargon free
-seek feedback from professionals
-open/closed questions
-"think back" questions, not forward to the future
-8 to 12 questions or fewer
-allow sufficient time; 5 or 10 mins

, ◉ group composition of focus groups
Answer: -avoid power differentials
-homogeneity/heterogeneity
-strangers/acquaintances
-experts/novices


◉ before the focus group you should...
Answer: prepare yourself mentally, assemble equipment, and
arrange the room


◉ during the focus group you should...
Answer: -register participants
-make small talk
-have an introduction and transition
-have 3-5 key questions
-anticipate the flow and be aware of participants' limits
-control your reactions
-be comfortable with pause
-active listening but probe as needed
-avoid if possible: asking why, giving examples


◉ moderator skills

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