SI CHEN EXAM 2 MBA 706 ACTUAL
PAPER SOLVED QUESTIONS
◉ Market Context
Answer: The broader environmental factors influencing
marketing, including economic, technological, legal, political,
sociocultural, and physical aspects.
◉ Consumer Characteristics
Answer: The cultural, social, and personal factors that influence
consumer behavior.
◉ Consumer Psychology
Answer: The underlying psychological processes such as
motivation, perception, emotions, and memory that affect
consumer responses.
◉ Culture
Answer: The fundamental determinant of a person's wants and
behavior.
◉ Subculture
Answer: Smaller groups within a culture that provide more
specific identification and socialization for their members based
on factors like nationality, religion, or geographic region.
, ◉ Social Class
Answer: Relatively homogeneous and enduring divisions in a
society, hierarchically ordered, with members sharing similar
values, interests, and behavior.
◉ Reference Groups
Answer: All the groups that have a direct or indirect influence on a
person's attitudes or behavior.
◉ Membership Groups
Answer: Groups that have a direct influence on a person. These
can be primary (continuous and informal interaction) or
secondary (more formal and less continuous interaction).
◉ Primary Groups
Answer: Membership groups with whom a person interacts fairly
continuously and informally, such as family, friends, neighbors,
and coworkers.
◉ Secondary Groups
Answer: Membership groups that tend to be more formal and
require less continuous interaction, such as religious,
professional, and trade-union groups.
◉ Aspirational Groups
PAPER SOLVED QUESTIONS
◉ Market Context
Answer: The broader environmental factors influencing
marketing, including economic, technological, legal, political,
sociocultural, and physical aspects.
◉ Consumer Characteristics
Answer: The cultural, social, and personal factors that influence
consumer behavior.
◉ Consumer Psychology
Answer: The underlying psychological processes such as
motivation, perception, emotions, and memory that affect
consumer responses.
◉ Culture
Answer: The fundamental determinant of a person's wants and
behavior.
◉ Subculture
Answer: Smaller groups within a culture that provide more
specific identification and socialization for their members based
on factors like nationality, religion, or geographic region.
, ◉ Social Class
Answer: Relatively homogeneous and enduring divisions in a
society, hierarchically ordered, with members sharing similar
values, interests, and behavior.
◉ Reference Groups
Answer: All the groups that have a direct or indirect influence on a
person's attitudes or behavior.
◉ Membership Groups
Answer: Groups that have a direct influence on a person. These
can be primary (continuous and informal interaction) or
secondary (more formal and less continuous interaction).
◉ Primary Groups
Answer: Membership groups with whom a person interacts fairly
continuously and informally, such as family, friends, neighbors,
and coworkers.
◉ Secondary Groups
Answer: Membership groups that tend to be more formal and
require less continuous interaction, such as religious,
professional, and trade-union groups.
◉ Aspirational Groups
