SI CHEN EXAM 2 MBA 706 REVIEW
QUESTION SET WITH ACCURATE
ANSWERS
◉ Perceptual Maps (Targeting)
Answer: - Show customers perception of firms strengths and
weakness relative to competitors
- Price and quality are key
◉ Strategic Segment Comparison
Answer:
◉ Market Sizing Considerations
Answer: - Each estimate should be precise
- More precisely defined the segment, the easier the numbers are
to estimate
- Many estimates go into final calculation
◉ Market Segment Data
Answer: Defining characteristics of the segment allows for more
precise data to be collected and analyzed
◉ Market Sizing Estimates
QUESTION SET WITH ACCURATE
ANSWERS
◉ Perceptual Maps (Targeting)
Answer: - Show customers perception of firms strengths and
weakness relative to competitors
- Price and quality are key
◉ Strategic Segment Comparison
Answer:
◉ Market Sizing Considerations
Answer: - Each estimate should be precise
- More precisely defined the segment, the easier the numbers are
to estimate
- Many estimates go into final calculation
◉ Market Segment Data
Answer: Defining characteristics of the segment allows for more
precise data to be collected and analyzed
◉ Market Sizing Estimates