MRKT-257 UNL Exam Review Questions with
Verified Correct Answers
Ryan is trying to dispel the myth that the role of salespeople is to "sell refrigerators to
eskimos." He tells his salespeople that their organization needs to be a customer centric
organization that helps customers:
by identifying problems
by finding information about potential solutions
by making after sale service
by making the customer the center of their efforts
all of the above
all of the above
Valeries goal as a sales rep is to _______, which is the total benefit that her company's
products and services provide to the buyer.
add creativity
improve relationships
maximize profits
,create value
create value
Which of the following statements best describes someone engaged in personal selling?
the governor directs the states legislature to enact a law that provides more legal
protection to abused children.
Jackson's parents loan him $1000 to repair his car.
A mother assigns a chore to her children.
Vivian attends an interview for a job she really wants.
Your professor gives you a choice of essay or multiple choice questions.
Vivian attends an interview for a job she really wants.
Which of the following is an example of selling?
A college student asking a professor to let him enroll himself in a course that is closed
out.
A potential employee making a presentation at a job interview.
An engineer convincing his manager to support his R&D activity.
, A salesperson talking about the advantages of the washing machines at his store.
All of the above.
All of the above
Sandra's marketing strategy is a go-to-market strategy. She relies heavily on salespeople
for marketing her products. Sandra's organization is a ______.
Public relations organizations.
Organizations that focuses exclusively on customer value.
Sales force-intensive organization.
Organization with a missionary strategy.
All of the above
Sales force-intensive organization
Why does personal selling work better than other communications options available to
firms selling in the business-to-business market?
Personal selling employs more people in the United States than advertising.
Salespeople are able to tailor unique messages for each prospective buyer.
Verified Correct Answers
Ryan is trying to dispel the myth that the role of salespeople is to "sell refrigerators to
eskimos." He tells his salespeople that their organization needs to be a customer centric
organization that helps customers:
by identifying problems
by finding information about potential solutions
by making after sale service
by making the customer the center of their efforts
all of the above
all of the above
Valeries goal as a sales rep is to _______, which is the total benefit that her company's
products and services provide to the buyer.
add creativity
improve relationships
maximize profits
,create value
create value
Which of the following statements best describes someone engaged in personal selling?
the governor directs the states legislature to enact a law that provides more legal
protection to abused children.
Jackson's parents loan him $1000 to repair his car.
A mother assigns a chore to her children.
Vivian attends an interview for a job she really wants.
Your professor gives you a choice of essay or multiple choice questions.
Vivian attends an interview for a job she really wants.
Which of the following is an example of selling?
A college student asking a professor to let him enroll himself in a course that is closed
out.
A potential employee making a presentation at a job interview.
An engineer convincing his manager to support his R&D activity.
, A salesperson talking about the advantages of the washing machines at his store.
All of the above.
All of the above
Sandra's marketing strategy is a go-to-market strategy. She relies heavily on salespeople
for marketing her products. Sandra's organization is a ______.
Public relations organizations.
Organizations that focuses exclusively on customer value.
Sales force-intensive organization.
Organization with a missionary strategy.
All of the above
Sales force-intensive organization
Why does personal selling work better than other communications options available to
firms selling in the business-to-business market?
Personal selling employs more people in the United States than advertising.
Salespeople are able to tailor unique messages for each prospective buyer.
