MRKT 257 UNL (chapters 1,2,3,4, & 13 Exam
1) Questions with Verified Correct Answers
Person-to-person
Business activity in which a salesperson uncovers and satisfies the need of a buyer to the
mutual, long-term benefit of both parties.
Buyer Profit
Personal value equation = Benefits received - (selling price + Time and Effort to purchase)
Go-to-Marketing Strategies
Approach used to approach customers as they ad value.
Sales Force-Intensive Organizations
Organizations that rely on heavily on salespeople.
Multi-channel Strategy
Using several strategies strategies at the same time.
Paid-Impersonal=
Advertising/Sales promotion (Newspaper)
Paid-Personal
Personal selling/emails
Unpaid-Impersonal
Publicity (charity race)
unpaid-personal
, Word of mouth
Control
Advertising, Internet sites, and sales promotions give companies control over content and
timing.
Flexibility
Personal selling allows more flexibility.
Personal selling
Personal selling is the most costly method of communication.
Even though personal selling is the most expensive method of communication on a per
person reached basis, businesses continue to use personal selling because of advantages
in...
A) Flexibility
B) Cost
C) Credibility
D) Control
E) Referral Value
(Flexibility)
Client Relationship Manager
Making the customer the center of everything the salesperson does.
24/7 service: Must be available 24 hours a day, 7 days a week.
1) Questions with Verified Correct Answers
Person-to-person
Business activity in which a salesperson uncovers and satisfies the need of a buyer to the
mutual, long-term benefit of both parties.
Buyer Profit
Personal value equation = Benefits received - (selling price + Time and Effort to purchase)
Go-to-Marketing Strategies
Approach used to approach customers as they ad value.
Sales Force-Intensive Organizations
Organizations that rely on heavily on salespeople.
Multi-channel Strategy
Using several strategies strategies at the same time.
Paid-Impersonal=
Advertising/Sales promotion (Newspaper)
Paid-Personal
Personal selling/emails
Unpaid-Impersonal
Publicity (charity race)
unpaid-personal
, Word of mouth
Control
Advertising, Internet sites, and sales promotions give companies control over content and
timing.
Flexibility
Personal selling allows more flexibility.
Personal selling
Personal selling is the most costly method of communication.
Even though personal selling is the most expensive method of communication on a per
person reached basis, businesses continue to use personal selling because of advantages
in...
A) Flexibility
B) Cost
C) Credibility
D) Control
E) Referral Value
(Flexibility)
Client Relationship Manager
Making the customer the center of everything the salesperson does.
24/7 service: Must be available 24 hours a day, 7 days a week.
