CDAS Certified Digital Advertising Specialist Exam
Key Concepts, Study Notes and Practice
CDAS CERTIFIED DIGITAL ADVERTISING SPECIALIST EXAM
COMPLETE 200+ QUESTION PRACTICE BANK
VERIFIED ANSWERS WITH DETAILED RATIONALES
UPDATED 2025/2026 | 100% PASS GUARANTEED
SECTION 1: FUNDAMENTALS OF DIGITAL ADVERTISING (Questions 1-30)
Question 1
What is the primary difference between digital advertising and traditional
advertising?
A) Digital advertising is always cheaper than traditional advertising
B) Digital advertising offers precise targeting, real-time optimization, and
measurable
results
C) Traditional advertising is more effective for B2B campaigns
1
,D) Digital advertising does not require creative assets
Answer: B
Rationale: Digital advertising provides advanced targeting options, real-time
performance data, and the ability to optimize campaigns on the fly. Traditional
advertising lacks these capabilities .
Question 2
Which of the following is an example of "owned media"?
A) A sponsored post on Instagram
B) A company's official blog
C) A paid search ad on Google
D) A TV commercial
Answer: B
Rationale: Owned media includes channels a brand controls, such as its website,
blog, email list, and social media profiles. Paid media includes ads; earned media
includes organic mentions and shares .
2
, Question 3
What does the SMART acronym stand for in goal setting?
A) Strategic, Measurable, Accountable, Relevant, Timely
B) Specific, Measurable, Achievable, Relevant, Time-bound
C) Simple, Manageable, Actionable, Realistic, Trackable
D) Strategic, Meaningful, Actionable, Reliable, Testable
Answer: B
Rationale: SMART goals are Specific, Measurable, Achievable, Relevant, and
Time-bound. This framework ensures goals are clear and trackable .
Question 4
Which of the following is an example of "earned media"?
A) A Facebook ad
B) A customer's positive review shared on social media
C) A company's email newsletter
D) A billboard advertisement
3
Key Concepts, Study Notes and Practice
CDAS CERTIFIED DIGITAL ADVERTISING SPECIALIST EXAM
COMPLETE 200+ QUESTION PRACTICE BANK
VERIFIED ANSWERS WITH DETAILED RATIONALES
UPDATED 2025/2026 | 100% PASS GUARANTEED
SECTION 1: FUNDAMENTALS OF DIGITAL ADVERTISING (Questions 1-30)
Question 1
What is the primary difference between digital advertising and traditional
advertising?
A) Digital advertising is always cheaper than traditional advertising
B) Digital advertising offers precise targeting, real-time optimization, and
measurable
results
C) Traditional advertising is more effective for B2B campaigns
1
,D) Digital advertising does not require creative assets
Answer: B
Rationale: Digital advertising provides advanced targeting options, real-time
performance data, and the ability to optimize campaigns on the fly. Traditional
advertising lacks these capabilities .
Question 2
Which of the following is an example of "owned media"?
A) A sponsored post on Instagram
B) A company's official blog
C) A paid search ad on Google
D) A TV commercial
Answer: B
Rationale: Owned media includes channels a brand controls, such as its website,
blog, email list, and social media profiles. Paid media includes ads; earned media
includes organic mentions and shares .
2
, Question 3
What does the SMART acronym stand for in goal setting?
A) Strategic, Measurable, Accountable, Relevant, Timely
B) Specific, Measurable, Achievable, Relevant, Time-bound
C) Simple, Manageable, Actionable, Realistic, Trackable
D) Strategic, Meaningful, Actionable, Reliable, Testable
Answer: B
Rationale: SMART goals are Specific, Measurable, Achievable, Relevant, and
Time-bound. This framework ensures goals are clear and trackable .
Question 4
Which of the following is an example of "earned media"?
A) A Facebook ad
B) A customer's positive review shared on social media
C) A company's email newsletter
D) A billboard advertisement
3
