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PRE-ASSESSMENT: SALES MANAGEMENT (NBO1) PNBO
Attempt #1
Status: Passed
1.
A retailer is advertising its new product line and has designed a campaign that includes social media advertising, print promotional pieces, online
promotions, and a special product launch event.
Which concept is the retailer using to promote its new product line?
YOUR CORRECT
ANSWER ANSWER
Relationship selling
Integrated marketing communications
Buyer journey
Marketing research
2.
A salesperson wants to get to know a prospective customer by establishing ongoing communication to ensure current as well as future sales.
Which sales approach is the salesperson using?
YOUR CORRECT
ANSWER ANSWER
Transactional
Relationship
Adaptive
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YOUR CORRECT
ANSWER ANSWER
Direct
3.
A salesperson prepares for a customer meeting by reviewing the number of products the customer has purchased since the company started. The
salesperson decides to open the conversation by reviewing how the company has consistently provided a trusted product since the start of the
customer relationship.
How does this salesperson's approach help achieve sales goals?
YOUR CORRECT
ANSWER ANSWER
It emphasizes company value to the customer
It analyzes return on customer investment
It evaluates the cost of customer investment
It calculates net customer pro t
4.
Every semester, a nationally known textbook company's salesperson visits each professor at a college to show what the company offers in the subject
that the professor teaches. The salesperson hopes the professors will adopt the book for use in the next academic year.
Which type of salesperson role does this scenario illustrate?
YOUR CORRECT
ANSWER ANSWER
Trade
Prospector
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YOUR CORRECT
ANSWER ANSWER
Missionary
Technical
5.
A small company manufactures automobile hood ornaments and sells them in a small store located at one end of the factory.
Which type of sales channel is being used by this company?
YOUR CORRECT
ANSWER ANSWER
Direct
Distributor
Agent
Wholesale
6.
How does empathy contribute to building a good relationship with a customer?
YOUR CORRECT
ANSWER ANSWER
By sharing beliefs with clients to build interactions based on mutual interests
By displaying vulnerability to clients to make them feel like they have the upper hand
By creating distance from the company to show high customer awareness
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YOUR CORRECT
ANSWER ANSWER
By creating an emotional connection with clients to show understanding that is built on trust
7.
Why is responsive listening important when participating in verbal communication?
YOUR CORRECT
ANSWER ANSWER
It allows a salesperson to be prepared to counter any arguments made by a potential client.
It ensures that a salesperson is responding quickly to the customer's needs.
It encourages the salesperson to repeat back to the customer what they believe the customer needs.
It promotes rotating salespeople when dealing with clients who have speci c requirements.
8.
What is a result of a salesperson conducting follow-up on a sale?
YOUR CORRECT
ANSWER ANSWER
Ensures customer satisfaction
Establishes contract terms
Determines customer needs
Handles customer objections
9.
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