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Business Research Methods Test 1 | Questions & Answers 2026

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Prepare for Business Research Methods Test 1 with verified questions and answers. Covers scientific method, research design, sampling, and measurement scales.

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Business research methods test 1
latest updates!!! 2026-2027 |
correct solutions with quiz &
answers | highly graded a+

Business Research - CORRECT ANSWERS-is the application of the scientific method
in searching for the truth about business phenomena.

Applied research - CORRECT ANSWERS-is conducted to address a specific business
decision for a specific firm or organization

basic research - CORRECT ANSWERS-(sometimes referred to as pure research) is
conducted without a specific decision in mind, and it usually does not address the needs
of a specific organization

Scientific Method - CORRECT ANSWERS-The way researchers go about using
knowledge and evidence to reach objective conclusions about the real world.

product oriented firm - CORRECT ANSWERS-Describes a firm that prioritizes decision
making in a way that emphasizes technical superiority in the product.

production oriented firm - CORRECT ANSWERS-Describes a firm that prioritizes
efficiency and effectiveness of the production processes in making decisions

marketing oriented firm - CORRECT ANSWERS-Describes a firm in which all decisions
are made with a conscious awareness of their effect on the customer.

evaluation research - CORRECT ANSWERS-is the formal, objective measurement and
appraisal of the extent a given activity, project, or program has achieved its objectives.

performance monitoring research - CORRECT ANSWERS-Refers to research that
regularly, sometimes routinely, provides feedback for evaluation and control of business
activity.

What are the four (4) key factors in determining whether business research is needed ?
- CORRECT ANSWERS-time constraints, the availability of data, nature of the decision
to be made, the value of the research information in relation to costs

, Data - CORRECT ANSWERS-Facts or recorded measures of certain phenomena
(things).

Information - CORRECT ANSWERS-Data formatted (structured) to support decision
making or define the relationship between two facts.

Business Intelligence - CORRECT ANSWERS-The subset of data and information that
actually has some explanatory power enabling effective decisions to be made.

What four (4) characteristics determine how useful data is ? - CORRECT ANSWERS-
relevance, quality, timeliness, and completeness.

Knowledge - CORRECT ANSWERS-is a blend of previous experience, insight, and data
that forms organizational memory.

Knowledge Management - CORRECT ANSWERS-The process of creating an inclusive,
comprehensive, easily accessible organizational memory, which is often called the
organization's intellectual capital.

global information system - CORRECT ANSWERS-An organized collection of computer
hardware, software, data, and personnel designed to capture, store, update,
manipulate, analyze, and immediately display information about worldwide business
activity.

decision support system - CORRECT ANSWERS-A computer-based system that helps
decision makers confront problems through direct interaction with databases and
analytical software programs.

customer relationship management - CORRECT ANSWERS-Part of the DSS that
addresses exchanges between the firm and its customers.

internal records - CORRECT ANSWERS-accounting reports of production costs and
sales figures, provide considerable data that may become useful information for
managers

proprietary business research - CORRECT ANSWERS-The gathering of new data to
investigate specific problems.

salesperson input - CORRECT ANSWERS-input by people that work for the company
since they have resources to the outside such as competitors and pricing

behavioral tracking - CORRECT ANSWERS-GPS systems allow management to track
the whereabouts of delivery personnel at all times.

database - CORRECT ANSWERS-a collection of raw data arranged logically and
organized in a form that can be stored and processed by a computer

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