IDSC 3001 Test C University of Minnesota-Twin Cities | UPDATED
Questions with 100% Verified Answers
Question:
Advertising Growth
Answer:
a strategy to increase a company's revenues by improving customer retention and loyalty
Question:
Content Adjacency
Answer:
concern that an advertisement will run near offensive material, embarrassing an
advertiser and/or degrading their products or brands
Question:
CPM
Answer:
cost per thousand impressions - the amount changed every time an ad appears 1,000
times
Question:
Spiders / Web spiders
Answer:
Traverse available websites to perform a given task. Search engines use spiders to
discover documents for indexing and retrieval
Question:
Query
Answer:
search
Question:
Cached
, Answer:
Temporary storage space used to speed computing tasks
Question:
Impression
Answer:
Each time an ad is shown to a user
Question:
CPC (cost per click)
Answer:
a concept where advertisers don't pay unless someone clicks on their ad. Sometimes also
referred to as pay-per-click.
Question:
CTR (cost through rate)
Answer:
number of users who clicked an ad divided by the number of times the ad was delivered
Question:
Google's mission
Answer:
to organize the world's information and make it universally accessible and useful, hunt,
trick is matchmaking
Question:
Alphabet
Answer:
a diverse holding company investing in a wide-ranging array of potentially high-impact
endeavors
Question:
Rich media ads
Questions with 100% Verified Answers
Question:
Advertising Growth
Answer:
a strategy to increase a company's revenues by improving customer retention and loyalty
Question:
Content Adjacency
Answer:
concern that an advertisement will run near offensive material, embarrassing an
advertiser and/or degrading their products or brands
Question:
CPM
Answer:
cost per thousand impressions - the amount changed every time an ad appears 1,000
times
Question:
Spiders / Web spiders
Answer:
Traverse available websites to perform a given task. Search engines use spiders to
discover documents for indexing and retrieval
Question:
Query
Answer:
search
Question:
Cached
, Answer:
Temporary storage space used to speed computing tasks
Question:
Impression
Answer:
Each time an ad is shown to a user
Question:
CPC (cost per click)
Answer:
a concept where advertisers don't pay unless someone clicks on their ad. Sometimes also
referred to as pay-per-click.
Question:
CTR (cost through rate)
Answer:
number of users who clicked an ad divided by the number of times the ad was delivered
Question:
Google's mission
Answer:
to organize the world's information and make it universally accessible and useful, hunt,
trick is matchmaking
Question:
Alphabet
Answer:
a diverse holding company investing in a wide-ranging array of potentially high-impact
endeavors
Question:
Rich media ads
