PRSA APR COMPLETE QUESTIONS AND
ANSWERS GRADED A+
◉ Representative sample
Answer: Number needed to be representative of the universe. Any
universe that is 100,000 or more requires a sample of 384
◉ 10-K
Answer: Annual Report must file 60 days after close of companies
fiscal year
◉ 10-Q
Answer: Quarterly financial Report containing unaudited data-
filed 35 days after close of first three fiscal quarters
◉ 95% Confidence level
Answer: If the same survey were given repeatedly 95% of the time
the results would be the same, falling within the same margin of
error
◉ 8-K
Answer: information that needs to be public documented through
the SEC-a news release can be qualified. Can triggered by a
reporter questions for information that has not been issued
,publicly. Publically traded organization and/or regulated.
Mnemonic: "kant" wait-information
◉ Margin of error
Answer: The range, plus or minus, within which results can vary
(the larger the sample the lower the margin of error)
◉ Proxy Statement (Form Def 14A)
Answer: invitation or agenda at for shareholders to advertise the
annual meeting. Can cover-proposals for new board members,
directors or executives' salaries, bonus and option plans for
directors, and declarations by company management.
◉ Benchmark Survey
Answer: Survey that is taken of a large target audience prior to a
campaign. Research after campaign can be measured against this
◉ Cluster Sample
Answer: People who are grouped or clustered by something they
have in common
◉ Content analysis
Answer: Study of publications, print and electronic media reports
to measure and evaluate news coverage of an organization, its
people or activities. Attempt to objectively code and describe the
content of communication.
, ◉ Depth interviews
Answer: One-on-one interviews with key respondents
◉ Focus group
Answer: Informal give-and-take sessions in a controlled
environment with a small group of people.(Qualitative)
◉ Formal methods
Answer: Research that includes the systematic gathering of
scientifically measurable data from representative. samples. Mail
survey, telephone survey (Quantitative)
◉ Informal methods
Answer: Exploratory research that is not gathered from
scientifically represented samples (focus groups, key influencers,
letters/complaints received
◉ Regulation Fair Disclosure (2000)
Answer: all publicly traded companies disclose material
information to all investors at the same time (at all levels)
◉ Insider Trading Study (1963)
Answer: Encourages timely disclosure of "material information"
ANSWERS GRADED A+
◉ Representative sample
Answer: Number needed to be representative of the universe. Any
universe that is 100,000 or more requires a sample of 384
◉ 10-K
Answer: Annual Report must file 60 days after close of companies
fiscal year
◉ 10-Q
Answer: Quarterly financial Report containing unaudited data-
filed 35 days after close of first three fiscal quarters
◉ 95% Confidence level
Answer: If the same survey were given repeatedly 95% of the time
the results would be the same, falling within the same margin of
error
◉ 8-K
Answer: information that needs to be public documented through
the SEC-a news release can be qualified. Can triggered by a
reporter questions for information that has not been issued
,publicly. Publically traded organization and/or regulated.
Mnemonic: "kant" wait-information
◉ Margin of error
Answer: The range, plus or minus, within which results can vary
(the larger the sample the lower the margin of error)
◉ Proxy Statement (Form Def 14A)
Answer: invitation or agenda at for shareholders to advertise the
annual meeting. Can cover-proposals for new board members,
directors or executives' salaries, bonus and option plans for
directors, and declarations by company management.
◉ Benchmark Survey
Answer: Survey that is taken of a large target audience prior to a
campaign. Research after campaign can be measured against this
◉ Cluster Sample
Answer: People who are grouped or clustered by something they
have in common
◉ Content analysis
Answer: Study of publications, print and electronic media reports
to measure and evaluate news coverage of an organization, its
people or activities. Attempt to objectively code and describe the
content of communication.
, ◉ Depth interviews
Answer: One-on-one interviews with key respondents
◉ Focus group
Answer: Informal give-and-take sessions in a controlled
environment with a small group of people.(Qualitative)
◉ Formal methods
Answer: Research that includes the systematic gathering of
scientifically measurable data from representative. samples. Mail
survey, telephone survey (Quantitative)
◉ Informal methods
Answer: Exploratory research that is not gathered from
scientifically represented samples (focus groups, key influencers,
letters/complaints received
◉ Regulation Fair Disclosure (2000)
Answer: all publicly traded companies disclose material
information to all investors at the same time (at all levels)
◉ Insider Trading Study (1963)
Answer: Encourages timely disclosure of "material information"
