PRSA APR ACTUAL SCRIPT WITH 100
PERCENT CORRECT ANSWERS
◉ Slander-
Answer: any defamation that is spoken and heard.-Think
Slander=Spoken
◉ SMART
Answer: "Specific
◉ Measurable
Answer:
◉ Audience specific -tailored message for your specific audience
Realistic - make the objectives challenging but achievable
Answer:
◉ Timed - always put a time limit so there is a clear finishing
point"
Answer:
◉ Diffusion Theory
Answer: We are creatures of habit and do not like change. The
process explains 1. how people adopt or reject change, ideas, or
, products. 2. Why major changes is not accomplished in a brief
time 3. Why it cannot be accomplished though news media alone.
4. Emphasizes why channels of interpersonal communication are
the MOST EFFECTIVE. Opinion leaders are a key component of
gaining acceptance to new ideas.
◉ Goals
Answer: The means to express the end points towards which
effort is directed. They are broad, relatively abstract and may be
difficult to quantify ("Our goal is to increase our share of the
marketplace for [our product].")
◉ Objectives
Answer: Subsets of goals and should be expressed in concrete,
measurable terms. ("Our objective is to increase our share of the
market in the largest city in this State for [our product] by 15% by
the end of the next financial year.") An objective is something that
can be documented; it's factual and observable.
◉ 5 Stages of Diffusion
Answer: 1. Awareness-individual becomes aware of it 2. Interest-
develops interest 3. Evaluation- Asks others for feed back 4. Trial:
uses a sample, attends a rally etc. 5. Adoption-Mnemonic- "And I
Earned The Accreditation"
◉ Porter's 5 Forces
PERCENT CORRECT ANSWERS
◉ Slander-
Answer: any defamation that is spoken and heard.-Think
Slander=Spoken
◉ SMART
Answer: "Specific
◉ Measurable
Answer:
◉ Audience specific -tailored message for your specific audience
Realistic - make the objectives challenging but achievable
Answer:
◉ Timed - always put a time limit so there is a clear finishing
point"
Answer:
◉ Diffusion Theory
Answer: We are creatures of habit and do not like change. The
process explains 1. how people adopt or reject change, ideas, or
, products. 2. Why major changes is not accomplished in a brief
time 3. Why it cannot be accomplished though news media alone.
4. Emphasizes why channels of interpersonal communication are
the MOST EFFECTIVE. Opinion leaders are a key component of
gaining acceptance to new ideas.
◉ Goals
Answer: The means to express the end points towards which
effort is directed. They are broad, relatively abstract and may be
difficult to quantify ("Our goal is to increase our share of the
marketplace for [our product].")
◉ Objectives
Answer: Subsets of goals and should be expressed in concrete,
measurable terms. ("Our objective is to increase our share of the
market in the largest city in this State for [our product] by 15% by
the end of the next financial year.") An objective is something that
can be documented; it's factual and observable.
◉ 5 Stages of Diffusion
Answer: 1. Awareness-individual becomes aware of it 2. Interest-
develops interest 3. Evaluation- Asks others for feed back 4. Trial:
uses a sample, attends a rally etc. 5. Adoption-Mnemonic- "And I
Earned The Accreditation"
◉ Porter's 5 Forces
